{"id":428,"date":"2021-11-09T13:22:26","date_gmt":"2021-11-09T13:22:26","guid":{"rendered":"https:\/\/lite1.8.siitgo.com\/blog\/?p=428"},"modified":"2021-11-09T13:22:26","modified_gmt":"2021-11-09T13:22:26","slug":"how-to-boost-email-engagement-before-the-holidays","status":"publish","type":"post","link":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-boost-email-engagement-before-the-holidays\/","title":{"rendered":"How to Boost Email Engagement Before the Holidays"},"content":{"rendered":"<p><img src=\"https:\/\/lewlewbiz.com\/wp-content\/uploads\/2021\/11\/newsletters.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Email has evolved a lot in the last year. However, Apple&#8217;s recent changes to email privacy have given email marketers pause.<\/p>\n<p>Apple&#8217;s Mail Privacy Protection prevents senders from tracking email open rates. It&#8217;s confusing not knowing how many clicks your subject line got. Your engagement metrics go beyond open rates. Clicks and conversions reveal more about your audience&#8217;s desires.<\/p>\n<p>Now is the time to review your email engagement. How many people see your content? How many of them buy once they get to your site?<\/p>\n<p>If these figures are low, there are ways to raise them.<\/p>\n<h4>What is good email engagement?<\/h4>\n<p>Let&#8217;s first define good email engagement in 2021. While industry benchmarks vary, good click rates range between 2% and 2.60 percent. Return on investment (ROI) averages $38-57 depending on industry and effort invested.<\/p>\n<p>Regardless of your metrics, you want to maximize your email results.<\/p>\n<h4>Inactive subscribers could be more than just inactive<\/h4>\n<p>Every email marketer has to deal with inactive subscribers. Why is it so critical to address this? You can&#8217;t ignore it for two reasons:<\/p>\n<ul>\n<li>Non-engagers reduce overall engagement. If they don&#8217;t respond, inbox providers assume your emails are irrelevant and send them to the spam folder.<\/li>\n<li>Unresponsive subscribers may have given up on email addresses. If they don&#8217;t log in for six months, their accounts may be disabled. Furthermore, ISPs and blacklist providers may recycle them as spam traps. Start by re-engaging dormant subscribers with a compelling offer. Whatever you do, remove those who haven&#8217;t moved in six months. They&#8217;re a lost cause and a delivery risk.<\/li>\n<\/ul>\n<h4>Invalid emails and spam complaints keep you from reaching the inbox<\/h4>\n<p>Inactive contacts don&#8217;t affect your email list&#8217;s quality or engagement. Your email list may contain a variety of harmful email addresses. It&#8217;s best to prune them before launching holiday campaigns.<\/p>\n<p>Assume invalid emails: The bounces harm your reputation as a sender, making inbox providers suspect you of spamming. Spam complaints, like bounces, are a signal to inbox providers. More than one complaint per 1,000 emails can cause spam.<\/p>\n<p>Anyone looking to increase email engagement should regularly clean their lists. After bulk-validating your database, use a real-time email verification service to keep your contacts healthy.<\/p>\n<h4>It\u2019s not too late to assess the quality of your content<\/h4>\n<p>After double-checking your email list, focus on your content. Are enough people clicking on your landing pages? What content gets the most views?<\/p>\n<p>Find out what your best-performing newsletters and campaigns have in common. Here are a few reasons why these emails work so well:<\/p>\n<ul>\n<li>Topics: Do these emails address a common problem?<\/li>\n<li>Subject lines: Are they shorter or longer than the others? Used preview text?<\/li>\n<li>Design: Are these emails image-based or text-based?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email has evolved a lot in the last year. However, Apple&#8217;s recent changes to email privacy have given email marketers pause. Apple&#8217;s Mail Privacy Protection prevents senders from tracking email open rates. It&#8217;s confusing not knowing how many clicks your subject line got. Your engagement metrics go beyond open rates. Clicks and conversions reveal more &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/2021\/11\/09\/how-to-boost-email-engagement-before-the-holidays\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Boost Email Engagement Before the Holidays&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/428"}],"collection":[{"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":1,"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"predecessor-version":[{"id":429,"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/428\/revisions\/429"}],"wp:attachment":[{"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite1.8.siitgo.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}