Companies risk getting drowned out in the Black Friday marketing frenzy, despite the fact that they stand to gain a great deal. Here’s how you can leverage the potential of email on black Friday.
- Make preparations in advance
- Determine your ideal customer
- Pay attention to the headings
- Build Anticipation
- Improve abandoned cart email
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Make preparations in advance
While it may be tempting to blast your database with a blanket “20% discount” promotion, putting in the time to strategize the best way to reach them with your message will yield far better results. Take some time to go through your database. Take a look at your characters with fresh eyes and make sure you’re tailoring your offers to their needs. Iterate through the database multiple times in the weeks leading up to Black Friday to re-engage users.
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Determine your ideal customer
The number one guideline of email marketing is to prioritize the most valuable customers. Provide them with exclusive content or early access, and tailor things to the tastes of your most committed customers. Black Friday campaigns should continue to prioritize retention as a key performance indicator. It is easier to sell to those who are already familiar with your brand, so focus on your past customers. Remind people who have made purchases from you before that it may be time to refill.
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Pay attention to the headings
Unread email is a squandered opportunity. During Black Friday, in particular, emails must stand out because the inbox tends to be packed. Preparation and trial and error are key. Topic lines can benefit from humor and pain points if you use them effectively.
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Build Anticipation
The retail marketplace on Black Friday is a cacophony of brand noise. Accelerating in front might assist raise consumer anticipation and educate them of your sale plans. An effective strategy in this case is to create a sense of FOMO among customers by giving them a preview of the product or service before it officially launches.
Be honest about the timelines involved and the conditions of the deal. Make it clear whether you’re willing to keep the sale going past its original end date in order to maximize your profits by delaying the end of the sale to the last possible moment.
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Improve abandoned cart email
With so many transactions finalized on Black Friday, it’s easy to lose sight of the fact that many shoppers abandon their carts in search of better prices. Perhaps you might foresee and prevent some of these problems by conducting a thorough customer journey analysis before releasing a new product or service. Assessing your CRM’s abandoned cart email settings is the next step after fixing your customers’ experiences. By default, they could be up to 48 hours; try getting them down to about an hour. Notifications delivered promptly on Black Friday are crucial.