How You can Solve Common Smart Shopping Problems

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Smart Shopping simplifies campaign administration for Google Shopping sales. By targeting your adverts at the most profitable times, this automated campaign style maximizes conversion value.

But the technology isn’t perfect, so Google tries to make up for lost control. In this article, we’ll look at how Smart Shopping campaigns function and how to fix the most prevalent issues.

What to do when Smart Shopping fails?

Smart Shopping campaigns, like all automated technology, are never perfect, but they can perform well in certain situations. The main disadvantage of extensively automated marketing is lack of performance oversight. When things go wrong with Smart Shopping campaigns, what can you do?

Let’s look at some of the most typical issues.

1. Inconsistent Smart Shopping traffic

This isn’t necessarily a Smart Shopping issue. Because Google is striving to maximize conversion value and ROAS by spending your budget during the most profitable periods, you should expect irregular traffic volumes.

In other words, Google stores your spending for times when it will provide a sufficient return on investment. This leads to unpredictable traffic levels, especially for campaigns with high conversion value and ROAS fluctuations (e.g., products with fluctuating sales volume).

2. You lack impressions

If your Smart Shopping campaigns are failing due to low impressions, first verify your product feed. Examine your Target ROAS and, if applicable, temporarily remove it to see if impressions increase.

Setting your tROAS too high may prohibit Google from spending budget as frequently, limiting impressions and ad performance.

If you like your tROAS settings, see if you’re using 100% of your budget. If it isn’t, increase your budget and leave your campaign for a week or two to observe how it performs.

3. Poor-performing products

Whether you use regular or Smart Shopping campaigns, some products will always perform below expectations. The beautiful thing about Smart Shopping campaigns is that you can compare performance to conventional Shopping efforts to identify product, seasonality, or campaign issues.

Google advises adding as many relevant products as possible to campaigns, which is generally wise. However, there will always be items that underperform, so keep an eye on performance and delete underperformers.

4. Smart Shopping remarketing ad conversions

Smart Shopping campaigns rely on remarketing lists, which must be continually updated to maximize coverage and performance. Using custom parameters helps Google understand which products on your website visitors are most interested in.

Also, keep in mind that certain conversions take longer than others, so compare current conversions to historical performance with caution.

5. No Smart Shopping search keywords found

Because Smart Shopping campaigns lack a search terms report, you must focus on feed optimization and product names. Your product feed is your most valuable asset for Shopping campaigns (regular or Smart), so keep it healthy.

In other circumstances, you may need to create duplicate goods with different keywords to target specific search terms, such as sneakers, trainers, and running shoes.

6. Shopping campaigns outperform smart shopping strategies

Don’t be scared to pause and/or optimise underperforming Smart Shopping initiatives. If you notice a huge variation in performance, take action, but make sure you compare the campaign types fairly.

How You can Set Up Your eCommerce Business

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Do you believe launching an online store is hard? Rethink. Of course, there’s the time-consuming research, market positioning, and implementation, which varies by niche. However, there are no barriers to launching an eCommerce firm.

In 2021, over 2.14 billion people will buy goods and/or services online, up from 1.66 billion in 2016.

Despite the abundance of eCommerce enterprises, some people are drawn to the world of eCommerce and want to learn how to establish an eCommerce business.

Learn How to Start an eCommerce Business

1. Find Your Niche

Some people know what they want to do, while others haven’t considered their passions or ideas. You are not alone if you identify with the second. Steps to finding your niche:

Find your passions

Whether it’s something you’ve always wanted to accomplish or something you’ve just discovered, write it down.

Find problems to solve

After identifying your passions, consider the problems you can help solve with your expertise.

Even if you don’t have any interests, you may always identify market holes to fill with your firm.

Find your niche’s profitability

Your niche’s profitability is determined by supply and demand. You can keep a high profit margin and target a bigger market if you’re unique, which you won’t be.

Conversely, an oversaturated niche forces you to target a narrow market and offer competitive prices. But it’s a start.

Competitor Analysis

You will face competition in the market you enter. Tools like SEMrush, Ahrefs, and Spyfu can help you research the market.

These tools let you locate and analyze your competitors’ reach, as well as any gaps you can fill.

Test your ideas

Do you want to know how to build an online store? The end. It’s time to market your product.

Google and Facebook advertising can target specific markets, and you can keep testing and executing until you find the right one. Make sure you can gather feedback and enhance your product at the same time.

2. Make your business official

Also, while this may seem like a burden, it is a need before starting any firm.

Depending on where you live, you may need to conduct some study on how to establish a business there. For example, in the US, you must first:

3. Determine your company’s legal status

If you are a lone proprietor, you do not need to register your business with the state, but if you want to become a partnership, corporation, Limited Liability Company, or form a Non-Profit Organization, you must register with your state.

4. Obtain a business name

You will need a business name, which can be your full name or a “fictitious name”. A government agency handles name registration.

5. Obtain a Federal Tax ID

Whether you are a solo proprietor, a partnership, or a corporation, you need an EIN. This is also known as an Employer Tax ID or SS-4.

6. Buy a domain

A domain name should preferably match your business name after all legal registrations.

7. Pick an eCommerce Platform

There are dozens of eCommerce platforms available that let you set up your online business without having to develop your own website. The most popular eCommerce platforms include Shopify, Magento, WooCommerce, BigCommerce, and Wix.

Consider contrasting eCommerce platforms WooCommerce with Shopify. Choosing an eCommerce platform now boils down to:-

8. Cost

Obviously, you want to save money, so you compare what features are essential to you, jot them down, and then compare prices. For example, Bluehost offers free domain names and SSL certificates, as well as inexpensive web hosting starting at $6.95/month. Shopify offers a $29 basic plan.

9. Usability

If you aren’t tech-savvy, you may want to choose a platform that allows you to update many features of your website manually. Because WooCommerce is not a hosted platform, you must install, update, and backup it to keep it secure. With Shopify, you get it all. Just establish an account and a store.

10. Features

Both Shopify and WooCommerce have numerous features, some of which you may choose over others. You must select the most appropriate. You can easily scale up Shopify, unlike WooCommerce, by just upgrading your plan. However, WooCommerce is more configurable, contains over 55,000 free WordPress plugins, and gives you more power.

In Conclusion

This is all you need to know to establish an eCommerce business. You should also set up your merchant account and connect payment services like Paypal and Razorpay after creating your eCommerce website (ideally).

You can always employ an eCommerce developer to put up your eCommerce website if you’re a beginner. Then, you can choose a template, add inventory, and price your products.

In the long term, you may wish to engage a Digital Marketing company to handle your organic reach. Design, writing, and SEO and Adwords professionals can handle your advertisements, SEO, and social media presence.

Four Considerations For Effective Marketing

Everybody knows what the power of effective marketing can have on a business. Regardless of the fact that you prefer the traditional marketing methods or you prefer more modern, digital campaigns, you know the importance of marketing to potential customers.

When you make use of it correctly, marketing tells the world exactly who you are and what you are representing, bringing in prospects while simultaneously helping to keep your current clients up to date on your latest products and services. It can turn companies into brands by providing a personality of sorts for your business and it can help you build connections within industries that will stand the test of time.

When this mediums are used incorrectly, marketing can become as confusing, as insensitive or outright inaccurate. It can even push your prospects away, it can be the catalyst for why a client will leave and it will leave your audience frustrated and uncertain about your products, your services or your whole business.

But how do you get to know that the marketing techniques that you are using are actually effective?

Before you start posting, tweeting, emailing or even running an ad, you should ask yourself a few key questions to be sure that your program runs smoothly and is also as effective as possible.


1. Who am I? Or rather, who is my company? Is my marketing campaign in line with my brand? Do the colors, the tone, the design and the overall message fit in with the personality of my company? Would all of this sound weird to my consumers, coming from my organization? If your campaign is not in line with your brand, it can just lead to confusion for your customers and also to any potential prospects who may view it.

2. Who is my ideal customer? Who are you bringing the greatest value to? Who would you most benefit from working with you? Furthermore, what do you think is the average demographic that your company appeals to? By getting to know who your ideal customer is, you can create various ads that would be appealing to that specific customer. Things like the memes, the fonts, the choice of words that you make use of, your call to actions, all of these things must be aligned with that particular type of customer. You need to think what you will do if you were in their shoes, with their mindsets, what would you be most open to responding to? Now do that.

3. What am I getting the customer to do? How do your customer feel? What is your particular call to action? Are you in any way attempting to get them to sign up for a demonstration? Are you looking at educating them on some recent changes that you made to your products or services, or are you just simply trying to get them to consider working with you or to begin with? You have to be set on what your goal is; otherwise, you will not reach it. Make sure that your goal is very clear to yourself, to your team and to the customer.

4. What is separating us from the rest? Is it the quality of the product or service you offer? Is it the cost? What are you doing that is so different from your competitors that sets you apart from the masses? Do not be afraid to elaborate on your strengths. Become passionate about what you do. Take pride in the work you do, and let people know that you are the best option for either A or B reason. This confidence you have should be exemplified in all that you do. Do not shy away from it; use everything to your advantage.

Note: Marketing takes practice. No one gets it right or accurate on the first try. It requires much of practice, some trials and error. But if you are willing to study and master what works for you and know what does not and then you learn from the mistakes you make, you can go from the guessing game marketing toa high-quality, targeted marketing strategies. You can avoid the waste of time on what doesn’t work so that you can be focus on what does. And most importantly, you can in no-time tell the difference between the two.

3 Ways Creators Can Market Their NFT Projects

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Buying and selling digital art for hundreds of thousands of dollars isn’t just about Bitcoin.

People are investing in projects like CryptoPunks, The Doge Pound, and RektRacoons to earn insane returns.

Companies have also jumped on the NFT bandwagon, recently buying one CryptoPunk for $149,939.

Thousands of creators and artists have followed suit, launching their own NFT projects.

Ultimately, the success of any NFT project is determined by marketing. Persuade the market that your NFTs are worth something.

Most creators only use Twitter to promote their work, ignoring content marketing, a tried-and-true method of business growth.

Here are three often-overlooked content types that can help your NFT project soar.

1. A roadmap

A successful NFT launch begins with a roadmap, a document that clearly communicates the team’s vision and strategy.

A well-crafted roadmap is essential because it is the first thing any NFT investor will read before investing.

A great road map includes:

  • A list of key project milestones and what will happen when they are reached; for example, a giveaway after a certain percentage of your NFTs are sold.
  • The project’s long-term aims that secure its sustainability — from implementing staking to returning some of the sales money to your holders.
  • The strategy for achieving the team’s goals.
  • Most NFT projects fail to attract and sustain a stable user base since they merely outline everything in a few paragraphs or one short blog post.
  • This gives you a great chance to stand out. A freelance copywriter and graphic designer can generate a PDF that effectively expresses your concept and instantly builds credibility.

2. Whitepapers

A whitepaper is a long-form piece of material that explores a problem or topic in greater depth than normal blog posts or articles.

By detailing how a product or service may address an issue, this content style provides immense value to the reader.

It’s the same strategy for building authority, increasing internet visibility and increasing revenue.

Here are some ideas for your whitepaper to advertise your NFT project:

  • To increase sales, create information that helps NFT newcomers understand the landscape.
  • Analyzing NFT market trends might help you become an industry leader.
  • Anyone looking for new NFT chances can transform a list of potential projects into a whitepaper to swiftly expand their audience.
  • Create a separate whitepaper for organizations or individuals with huge purchasing power (or “whales” in cryptospeak).

Having just one or two whales fund your NFT project can drastically affect its course.

3. Blog Posts

For years, organizations have used blogging to increase their internet presence and generate new prospects.

Companies who consistently blog receive 55% more visitors.

Writing blog posts can help you reach a much larger audience, as 71% of B2B consumers read blog posts before making a purchase.

You may also use Ahrefs, Ubersuggest, or Google Keyword Planner to find out what terms your target audience uses to study NFT projects. NFTs are the future.

As a new asset class, NFTs will change the entertainment, gaming, art and music sectors, among others.

Even though the NFT business is still in its infancy, fierce competition will keep raising the bar for a successful NFT project launch.

That means all producers will eventually use all traditional promotional methods, including content marketing.

3 Tips to Optimize an e-Commerce Business

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E-commerce has become a vital component of the corporate sector. For most brands and companies, online shopping has entirely taken over, saving them from bankruptcy. In a tight market where multiple tycoons are trying to maximize their e-commerce earnings, it is vital to choose the proper techniques.

It’s not easy running an e-commerce firm. Without a proper go to market strategy, driving traffic to the store is the main problem.

What Is E-Commerce Optimisation?

E-commerce optimization is a holistic technique that helps improve a website’s conversion rate. Everything on the website, from navigation and design to content and product descriptions, should be designed to encourage customers to buy products or services.

Popular e-commerce optimization solutions require an understanding of the underlying principles and factors. With the correct technology and a deep understanding of demand and supply, an online store may easily expand.

In the current pandemic-stricken times, the three most effective techniques to improve an e-commerce firm are listed below.

1. Using technology correctly

With the convenience of home delivery, e-commerce has grown speedier than before. All thanks to cutting-edge technology that allows users to track orders, identify the greatest deals, and discover new business prospects.

Advertise for Conversions, Not Traffic

It’s tempting to develop advertising campaigns around traffic-generating tactics. Not all visitors to a storefront convert. Optimizing ad budget to drive people to the storefront and convert them is ideal during these epidemic times. Focusing on conversions rather than visitors increases income and ensures that ad expenditure is genuinely effective. These are just a few of the options available to improve conversion rates.

Optimising e-commerce

Today’s cutting-edge technology may completely transform e-commerce operations by simply improving product or service searches with suitable title, description, attributes, and questions & answers. One of the better examples is Amazon Listing Optimization. These modest changes make a tremendous difference since they simplify processes and narrow the search.

Improving the bottom line

Focusing on the most valuable clients helps boost the bottom line. With incentive programs, vouchers, targeted marketing, and deals, you can keep them coming back. Optimising ad and indirect expenditures, boosting cybersecurity, and adopting new tools can all help reduce costs and improve profits.

Seamless User Engagement

Using the proper technology means giving customers what they want when they want it and keeping their attention. Client servicing may be empowered by building exceptional in-product experiences like in-app messaging. Providing an omnichannel experience will help break down barriers between product and marketing. Personalization of the user experience goes a long way. All of these strategies ensure a seamless consumer journey from discovery to purchase.

2. Putting web scraping to good use

Web scraping is a type of e-commerce audit that collects data from a competitor’s website and analyzes it for insights. This approach helps find effective company competition strategies.

In a competitive industry, web scraping helps create dynamic pricing software and reduces the time required to check prices across multiple websites. This data allows them to modify prices to increase profit margins as needed. It also helps a firm keep on top of global e-commerce giants like Amazon and eBay, who are recognized to be the largest retailers to implement dynamic pricing and update prices every 10 minutes.

3. Consumer Data to the rescue

Companies invest millions of dollars trying to understand their target audience’s interests and needs so that both parties benefit. This data provides detailed information to help create competitive pricing. Many businesses utilize this data to improve their product or service listings. Amazon has held several businesses accountable for coronavirus-based price gouging due to customer exploitation, illustrating that aside from all the positive uses, it can also have bad effects.


Optimising an e-commerce business is a multi-layered but simple process. Knowing the market well makes it easier to meet the ever-changing wants of the customer. The firm should thrive if the website is user-friendly, has clear information and prices that match market demand and supply chain.

3 Ways to Boost Off-Page SEO

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Most of you know that there are two strategies to boost your SEO strategy. On-page SEO is one type of SEO. On-page SEO is the process of optimizing your website for search engines. However, off-page SEO is the exact opposite. Extending your SEO efforts beyond your website is called off-page SEO.

Off-page SEO is often overlooked by digital marketers. But you don’t realize that by improving your off-page SEO, you can boost your marketing approach, build credibility, and generate more leads for your firm.

Off-page SEO also helps improve domain authority. As a result, your search engine rating will improve. So let’s look at some off-page SEO tips.

1. Leverage Social Media’s Power

Using social networking is another great strategy to improve off-page SEO. Social signals help improve search results. It encourages Google to favor your content and rank it higher in search results. The more shares you get, the better.

Social media can help. To get followers to your website, simply establish a page for your business. Create useful and compelling material for your audience like research-backed articles, infographics, etc. Also, every mention counts as a backlink.

However, you must actively engage with your audience by responding to comments, liking their posts, etc. If your material is excellent enough, they will automatically click on your links and visit your website. This will enhance your traffic.

2. Backlinking

Easy off-page SEO improvements include building quality backlinks to your website. Building backlinks lets Google know that other sites think your material useful. As a result, they’ve considering connecting to your content from their own.

When other businesses link to your material, search engines consider it a credible source deserving of ranking in SERPs. So your content starts showing up in search results, and you get more leads.

Backlinks can be made in numerous ways. One is via guest blogging. It’s a terrific approach to get more visitors from another blog’s audience. Just Google ‘write for us’ and you’ll find countless blogs that accept guest posts.

These blogs all welcome guest posting. But it’s up to you to choose the best blog for your needs. Find guest posting opportunities on blogs with a comparable target audience as yours. That way, your visitors will feel more connected to your material and more inclined to visit your site in search of useful information.

3. E-A-T

Google employs E-A-T or Expertise, Authority, and Trustworthiness to assess a web page’s overall quality. So developing your E-A-T is critical to being a ‘good kid’ in Google’s eyes.

You may improve your ETA in several ways. Focusing on personal branding is one way. Positive personal branding can increase E-A-T and search rankings.

Links and mentions can also help you evaluate your website’s E-A-T, according to Gary Illyes of Google. Positive personal branding can include being cited by a reputable source.

That is how off-page SEO may help you develop big visitors. If you use another way, please let us know in the comments.

How to Boost Email Engagement Before the Holidays

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Email has evolved a lot in the last year. However, Apple’s recent changes to email privacy have given email marketers pause.

Apple’s Mail Privacy Protection prevents senders from tracking email open rates. It’s confusing not knowing how many clicks your subject line got. Your engagement metrics go beyond open rates. Clicks and conversions reveal more about your audience’s desires.

Now is the time to review your email engagement. How many people see your content? How many of them buy once they get to your site?

If these figures are low, there are ways to raise them.

What is good email engagement?

Let’s first define good email engagement in 2021. While industry benchmarks vary, good click rates range between 2% and 2.60 percent. Return on investment (ROI) averages $38-57 depending on industry and effort invested.

Regardless of your metrics, you want to maximize your email results.

Inactive subscribers could be more than just inactive

Every email marketer has to deal with inactive subscribers. Why is it so critical to address this? You can’t ignore it for two reasons:

  • Non-engagers reduce overall engagement. If they don’t respond, inbox providers assume your emails are irrelevant and send them to the spam folder.
  • Unresponsive subscribers may have given up on email addresses. If they don’t log in for six months, their accounts may be disabled. Furthermore, ISPs and blacklist providers may recycle them as spam traps. Start by re-engaging dormant subscribers with a compelling offer. Whatever you do, remove those who haven’t moved in six months. They’re a lost cause and a delivery risk.

Invalid emails and spam complaints keep you from reaching the inbox

Inactive contacts don’t affect your email list’s quality or engagement. Your email list may contain a variety of harmful email addresses. It’s best to prune them before launching holiday campaigns.

Assume invalid emails: The bounces harm your reputation as a sender, making inbox providers suspect you of spamming. Spam complaints, like bounces, are a signal to inbox providers. More than one complaint per 1,000 emails can cause spam.

Anyone looking to increase email engagement should regularly clean their lists. After bulk-validating your database, use a real-time email verification service to keep your contacts healthy.

It’s not too late to assess the quality of your content

After double-checking your email list, focus on your content. Are enough people clicking on your landing pages? What content gets the most views?

Find out what your best-performing newsletters and campaigns have in common. Here are a few reasons why these emails work so well:

  • Topics: Do these emails address a common problem?
  • Subject lines: Are they shorter or longer than the others? Used preview text?
  • Design: Are these emails image-based or text-based?

9 Christmas Digital Marketing Ideas

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A time of giving and receiving gifts, Christmas is also a costly season for retailers. With more people shopping online than ever, there are some great ways to promote your business and boost holiday sales.

Christmas is a creative time. Creativity can help you find the perfect gift or develop unique ideas for your Christmas digital marketing campaign. Here are some Christmas marketing ideas. We’ll show you ten innovative ways to use digital marketing to promote your business during the holiday season. The options range from Facebook ads to email blasts. This post will help you get started with some holiday planning ideas!

Utilize Holiday-Themed Content

Digital marketing tools like social media and email newsletters can help you promote your deals. If you own a retail store, run Facebook ads promoting Black Friday and Cyber Monday deals. Make sure your post copy is detailed so people know exactly what they are getting.

Don’t forget to detail your offer. If you don’t have a store, promote your online deals on social media. Make some Christmas cover photos for Facebook. They don’t have to be extravagant, just eye-catching. Post content that reflects your company’s personality. If you sell video games, create a viral digital marketing campaign based on a popular game (or character).

Use Email Marketing to Target Customers

The next step is to promote your holiday sale with creative content. Consider a Christmas promotion that offers an extra 10% off your entire purchase if you use a coupon code. To remind people of the promotion and to use their coupon code before it expires, send an email blast. Don’t just send the email to your subscribers. Reach out to past customers or leads who haven’t shopped with you in a while! Even if they don’t use the coupon code, you can get them to look at your Christmas deals. How to do?

If you sell clothing, include some holiday sweaters or dresses in your email blast.

Use social media to market Christmas

You can use social media to promote Christmas deals. People are more likely to check out a sale if they see you constantly promoting it on social media. Start with Facebook. You can run targeted boosted post campaigns to reach specific demographics. Ads at the top of the results page for “Christmas deals” on Facebook.

Utilize the Christmas Spirit to Create Original Content

So far, we’ve discussed using social media and email marketing to promote Christmas deals. But that’s not all there is to digital marketing. Christmas is a time for giving, so create Christmas-themed content for your digital channels to increase engagement and awareness. When it comes to Christmas marketing, Christmas songs are always a good start. People watch Christmas songs on YouTube to get in the Christmas spirit. If you can’t afford original Christmas songs for your channel, there’s always covers. A popular Christmas video on YouTube is this cover of “Let It Go”!

Google Ads for Deal Promotion

You may have heard of Google Ads from other websites. You may even be using Google ads right now. So, how about using Google ads to promote Christmas deals? If you have a popular holiday product, this could be a quick way to increase sales. You can target Christmas-related keywords and people looking for holiday savings.

Make Holiday Deals Fun!

Due to the ever-changing nature of digital marketing, successful digital marketing strategies require creativity and innovation. For example, if you want to create a unique holiday promotion, consider a holiday giveaway. For example, you could offer a free month of service with every purchase made during the promotion. Buy two months of hosting and get three months free!

Give to Charity

Businesses should do the same thing as charities around Christmas. Of course, you don’t have to give away all your money if you don’t want to. You can donate products or services by partnering with a local charity. They will gladly promote your business and you can get great PR!

Make Use of Your Content in Emails

You should know by now that the holidays are a time for spending. This is a great time to shop! Consider including a holiday sale or promotion in your email blasts. Include images and links to specific deals so customers can easily click through and buy the products they want.

Create your email blasts using ConvertKit and then add pre-written text on top of the images/links you want to promote.

Send a Holiday Newsletter

Christmas newsletters are a great way to keep in touch with existing customers while attracting new ones. If you’re considering creating a newsletter, now is the time. People want newsletters before Christmas, not on Christmas! If you already send out a sales or advertising email blast, you can simply link it to a newsletter.

8 Content Marketing Trends for 2022

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Content marketing is vital for brand growth and audience targeting.

You won’t get more leads, convert more, or grow your email list without it.

You can stay ahead of the competition if you keep up with your customers’ demands.

Content marketing revenue now exceeds $42 billion annually, according to Statista. To avoid being left behind, many companies are prioritizing content marketing.

Focus on the content marketing trends listed below to make 2022 your company’s best year yet.

1. Visual storytelling via augmented reality (AR)

Visuals convey information far more effectively than text.

MIT neuroscientists discovered the brain can recognize images seen for 13 milliseconds. Text does not go into our long-term memory like images do.

So great images in your content are essential if you want people to remember and care about your brand. Similarly, you can spice up your communications by removing monotony and inviting customers to ask for more.

In 2021, 93.3 million people will use augmented reality at least once.

Pokémon Go, IKEA, Sephora, and Warby Parker have all used augmented reality to attract customers.

2. The rise of podcasts

Educational podcasts are in high demand, and many businesses plan to jump on board in 2022. Many popular podcasts already target entrepreneurs and business owners. Podcasts are a great way to inform your audience on a variety of topics. They can also help your content marketing strategy.

The power of podcasting for content marketers You can use them to highlight the benefits of your products or services to niche customers. Use them on social media to complement your blog posts. Podcasts have a personal touch that text cannot. Use your voice to convey emotions that your audience can relate to.

3. AI (artificial intelligence) technology

Many start-ups have limited resources. They must learn to maximize them. Automation of data processing and analysis facilitates decision-making.

Improving human labor productivity and efficiency with AI will increase in 2022.

Customers expect quick responses. Thus, AI-powered chatbots will be used in content marketing. As AI technology advances, more tools for data analysis and marketing content creation will become available. This automation allows employees to focus on their core duties.

4. First-rate search engine optimization (SEO)

Content marketing and SEO require consistency. Original and creative content indexes faster and ranks higher than repetitive and low-value content.

95% of users only look at the first page of results. Your content won’t be seen unless it’s on the first page. So optimizing your content pays off.

Your content should persuade and help customers who are trying to solve problems. Use relevant keywords in your content and target specific visitors to help Google recognize and rank your page.

Content marketing and SEO are intertwined. Both are required. Success requires SEO-friendly content marketing. Together, SEO and content marketing can be a formidable force.

5. Using voice search

Alexa-enabled devices are a clear indicator that voice-activated entertainment is in high demand and will continue to grow in 2022. Millions of smart speakers, mostly Google Home Minis, have been sold globally. So nowadays most homes have an intelligent device with voice search capabilities.

As voice search grows in popularity, content marketers will incorporate it into campaigns. Around 132 million Americans now use voice-activated devices.

6. Creating a content plan

Without formal documentation, both established and new businesses have successfully used content marketing. Of those polled by the Content Marketing Institute, 41% lacked documentation to back up their

As content marketing evolves, a defined content marketing plan becomes increasingly important. A documented strategy will help you stay organized and efficient in 2022 and beyond, as well as ease team recruitment.

7. Individualization

Data-driven content marketing can help established and new businesses better understand their target markets. In every stage of the buying cycle, the data you collect can help you create content that meets your target audience’s needs.

Nowadays, it’s simple to research your competitors. You can position your startup to achieve marketing goals by carefully researching your competitors’ content and how your target customers react to it.

8. ABM (account-based marketing)

B2B marketers used to use the same sales funnel. This is no longer true and will not be in 2022. Account-based marketing is gaining popularity in B2B marketing.

No generic blog posts to try and catch leads. Quite the contrary.

Less effective than general brand ads that appeal to your entire industry and drive more traffic to your site. An account-based marketing strategy uses quality outreach and relationship building to win over business accounts — customized content and experiences are the goal.

7 Surprising B2B Chatbot Use Cases

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Most B2B marketers use chat platforms like Drift to convert website visitors. The primary use case for chatbots in B2B is to increase web engagement and conversion rates.

Here are a few examples of how clients are using chatbots to increase sales engagement, shorten sales cycles, and increase revenue:

1. Trial & Demo Conversions

To convert free trials and (self-serve) demos, the user must engage with the product frequently and in a way that conveys perceived value. As a result, chat is an ideal tool for responding to specific actions (or lack thereof) and engaging the user in conversation that, for example, points to other, related features that he/she may also find useful.

2. ABM

Account-Based Marketing (ABM) is using chat technology and personalized conversations to identify, engage, and capture targeted account prospects. addressing those companies by name (“Hey Google! Welcome back…”) with account-specific benefits and pain points can pay huge dividends.

3. Driving Blog & Newsletter Subscriptions

Corporate blogs rarely generate engagement or sales leads, but their content often ranks highly in search and thus can be a primary source of organic traffic. Look for ways to encourage subscriptions (“Want to receive great content like this monthly?”) or point readers to related content (“Want to learn more about [topic]?”). See our recent Webinar on…”)

4. Lead Nurturing

Marketers are expanding lead nurturing campaigns to include remarketing, content syndication, paid social, and even direct mail. This layer can identify an existing prospect and respond with language or content that encourages them to move forward in the sales process. (Add custom chatbots to thank you pages to identify hot leads ready to speak with sales.)

5. Event Registrations

Even if we aren’t quite there yet, allowing visitors to register via chat instead of a form can make a big difference in certain situations and campaigns. Webinars are one example. Use a pop-up chatbot when someone clicks the “register now” button. Just one more question and you’re in. That keeps them on the right page and speeds up the sign-up process. This is useful when marketing to existing prospects and don’t need to collect a lot of data.

6. Retargeting

Retargeting is another B2B staple that benefits from strategic chat technology application. In order to increase the rate at which a retargeted visitor becomes a measurable and actionable lead, acknowledge their prior interests and offer tailored content offers.

7. Progressive Profiling

With marketing automation and pre-filled forms, progressive profiling allows best-in-class nurture programs to collect incremental data about existing prospects. Chat can help your marketing automation platform (MAP) by recognizing existing leads and initiating conversations to gather more information.