Table of Contents
- Customer Demographics
- The Needs of the Customers
- Customer Profiles
Customer Demographics
You need to know your target demographics to determine your target market. Who will buy your product? For example, diamond earrings are mostly for women, but many men buy them as gifts.
Gender, age, and marital status are examples of relevant demographics. There are also questions about whether or not they have children and their ages as well as their religious and political beliefs. Google Analytics and Facebook Insights can help you identify your target demographics. You can also survey customers and poll them on social media. The goal is to learn what your clients think and prefer. This will also aid in defining your target audience’s needs.
Customer Needs
After defining your target demographics, you must determine your target market’s needs. Why do they buy your product or use your service? What is the customer’s issue that you can solve? Understanding your customers’ interests, desires, and motivations helps you design your ad campaign. Which power words to use? What should you emphasize in your product or service? Using customer surveys and interactions to better understand customer motives will help you leverage existing consumption research models. You can create customer profiles once you know their motivations.
Customer Profiles
Make customer profiles based on your target audience’s demographics and motivations. Create customer profiles for a cross-section of your target market. These are also called personas. A persona is an outline of an imaginary customer that fits within your customer demographics. Your outline describes the customer’s gender, age, marital status, income, preferences, and problems.
If you sell toys for children aged 7 to 10, you may have multiple profiles. A mother, for example, may be more concerned with the toy’s price and educational value. A grandparent, for example, may be a customer profile who is more concerned with the toy’s popularity and child entertainment. In your marketing campaign, consider how these personas would react to the words and images you use. Ask where the customer will receive your message. You can market to your mother on Facebook or Pinterest, but not to your grandmother. Email campaigns can be very effective if your audience has email.
How To Move Forward
Prevent common digital marketing errors. Give yourself a complete digital footprint, not just a website. And keep updating. Also, turn your customers into brand ambassadors. Encourage satisfied customers to refer their friends and family. Ask for testimonials in campaigns. You can reward referrals and testimonials with small gifts or discounts on future purchases.
Your campaign will be much more effective once you know your target demographic, their motivations, and where they are. You can create a campaign that truly speaks to your audience’s needs and desires. This means more sales and higher conversion rates.