10 Social Media Trends for 2022

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By 2021, more than 72% of Americans were actively engaged on various social media platforms. There has been a more than ten million increase in social media users. On average, social media users spend about 2 hours and 7 minutes per day on social media platforms.

Most importantly, new features and platforms are being introduced on a regular basis. This means that more people will undoubtedly jump on board in the coming years. As a result, it is critical for businesses to understand the top social media trends to watch in 2022.

10 social media trends for 2022

Luckily, most of the social media trends for 2022 are already here. However, we’ve compiled a list of the top social media trends for marketers in 2022. So they can easily adopt them in larger numbers.

So here goes:

  • Reels will help Instagram marketing
  • TikTok marketing
  • Social commerce will boom in 2022
  • Spending on small networks will increase
  • Prospects will prefer message communication over phone communication
  • More micro-influencers
  • Long videos are a bust
  • Paid advertisement
  • The creator economy will boom
  1. Reels will help Instagram marketing

Instagram’s CEO says users want more engaging and entertaining video content. Businesses must now adapt to reel trends as soon as possible. In 2022, Reels will be vital to their Instagram marketing success.

Remember that when using Instagram marketing reels.

  1. TikTok marketing

Marketing on Instagram has become popular in recent years. Instagram grew at the fastest rate. Also, the return on investment was highest here.

But now things are changing. In 2022, TikTok marketing will grow.

TikTok, a new social media platform, surpassed 1 billion users in September. It has made TikTok the world’s 7th most popular social network. Notably, 45 percent of its users have increased in just one year.

TikTok’s demand has skyrocketed in the last year. So, TikTok marketing will grow next year.

  1. Social commerce will boom in 2022

Although online shopping via social media has been around for years, the pandemic has accelerated this trend. So, in 2022, social e-commerce seems to be the future of shopping.

In response to this trend, Instagram and Facebook have added shop features for business accounts.

  1. Spending on small networks will increase

This will undoubtedly be the most surprising social media trend in 2022. However, new research shows that consumers prefer smaller networks for advertising. Like TikTok, Pinterest, and Snapchat.

The demand for ads on these networks has risen in the last two years.

  1. Prospects will prefer message communication over phone communication

During the covid-19 pandemic, consumers had more questions than ever. And most of them have found that social media is more convenient.

A recent survey found that 64% of people prefer to communicate via social media. They also won’t call for service.

That means you must be ready to provide effective customer support via social media.

  1. More micro-influencers

Even if this trend isn’t new, micro-influencers will continue to be an important social media marketing tool. Brands must therefore recognize the power of smaller followings over big celebrities.

So don’t spend a fortune on a hot model or celebrity to deliver your message. In 2022, target micro-influencers. People respond better to those they can relate to.

  1. Long videos are a bust

In 2020, around 60% of all online videos will be under 2 minutes long, according to Vidyard.

With TikTok, long video content is no longer appreciated. Long video content on social media was doomed due to the success of reels and stories.

For new audiences, reels and short films must be engaging and entertaining.

  1. Paid advertisement

Even if you haven’t yet, you must learn how to run paid ads. Because the social ad trend is still worth mentioning.

According to a Hootsuite social media trends 2022 survey, 43% of respondents said their organic reach has decreased. So they need to increase their social media ad budget. This was their biggest social media challenge.

The decline in organic reach has been well documented, especially on Instagram and Facebook. So, if you want to improve your brand, learn how to run social ads.

  1. The creator economy will boom

Even though the creator economy is nothing new. During the pandemic, people began looking for ways to diversify their income. We’re not just talking about YouTubers here, but anyone involved in content creation.

In 2021, around 50 million people will be social network creators.

Thankfully, social media is driving and responding to this trend. Most social media platforms are ready to pay content creators.

So, whichever niche you’re in, you can easily outsource content creation to a creator with a following.


Social media marketing has become increasingly important as more people use social media platforms. The top social media trends for marketers and businesses are listed below.

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