E-commerce sites with a lot of images need to focus on image optimization. Potential visitors and search engine rankings can be negatively affected by ignoring image SEO. Visual search on Google and Bing has raised the importance of picture optimization. If you haven’t yet optimized your photos, now is the time to put your efforts into action. Image optimization best practices are discussed in this piece, and you should implement them right now.
- Image Alt Text That’s Good for SEO
- Image File name
- Size of Image File
- Image File Type
- Image Site Map
Image Alt Text That’s Good for SEO
Image alt text, like the file name, is a significant ranking component for search engines. Alt text is a great way to assist search engines better understand the meaning of an image. As a result, photos are more likely to be properly cataloged.
In the case that an image fails to load or takes a long time to load, alt text is useful. Even without seeing the image, Google can infer context from the alt text. As a result of this, search engines are better equipped to find the most relevant image for a user’s search.
Image File name
Identifying your photographs is a good place to start when optimizing them. When titling an image, give it a name that is relevant and descriptive. The image’s filename should include keywords. In order for Google to understand what this image is all about, it is imperative that the image’s title be included. Img123.jpg is a name that has no SEO value. No one will use this name to look for a picture on Google because it gives the search engine no information about the picture.
Moreover, adding keywords does not equate to stuffing the text with them. A Google penalty is possible if this is deemed spam. Just give it a name that is significant and unique.
Image File Type
Formats for images used in posts and pages on blogs and websites are numerous and ever-changing. Each of these formats – JPEG, GIF, and PNG – has its own set of pros and cons. In terms of image quality, JPEG is frequently cited as the best image file format even after images have been compressed or resized.
Alternate image type Using PNG for logos is a terrific idea because it is the greatest format for designing small, high-resolution images. This can have an adverse effect on the page’s search engine optimization because of the larger file sizes associated with high-quality display.
However, GIFs shouldn’t be used for commercial purposes or to display images of beer. A JPEG image is the best choice since it can be compressed without compromising image quality.
Size of Image File
The user’s experience is directly impacted by the image’s size. A website’s pages load slower if an image is too large. Web pages can take longer to load if they have large file sizes.
Google now considers page speed as an important ranking factor, so making sure your website loads quickly has never been more important. It is possible to have tens of thousands or hundreds of thousands of huge photographs on a major ecommerce website, which can have a direct impact on your search engine rankings and image search results.
It’s not easy to reduce the size of a large number of files. It must be carried out in a methodical manner. Image file size can be reduced without sacrificing quality thanks to a slew of plugins and technologies.
Image Site Map
It’s like a website’s sitemap in that it’s easy to navigate. In the same manner that a website sitemap can be added, an image sitemap can be added to an existing one. This can help Google find your website’s images in a more systematic way. Site traffic is increased as a result of increased photo visibility in image searches.
Creating an image sitemap for your ecommerce website is highly recommended. Your website’s photos will be easier to find thanks to this technique. There are a number of options when it comes to creating a sitemap for your photographs. You can increase the likelihood that search engines will index your images by adding them to a sitemap.