A digital marketing strategy is a very important part of the overall marketing strategy of a business. The small business marketing can include many of the offline local advertising methods but also needs to include a healthy portion of the digital marketing strategies so that it will be successful and maximize sales in today’s economy.
Whether you are just starting a small consulting business, you are just running a local consignment shop, or you opened a café, you will be constantly looking for ways that you can attract business without you breaking the bank. A small business that is fulfullin most or even all of its business online needs to now embrace a digital marketing strategy that will help it be seen by the online users.
One of the content marketing best forms is a blog on your website. Your company blog can serve as an online database for your customers. It gives you the privilege to demonstrate your experience and your knowledge in your industry. It also helps you in resonating with your audience members’ pain points and it shows why you are a legitimate solution that they just have to consider.
On top of that, the high-performing website content can also be shared on the social media (the online equivalent of the word-of-mouth marketing.) It can also help your website to rank higher in the organic search engine results.
Much more like a good digital marketing strategy, the building of a company blog or of a similar website resources can feel like a lot of work. However, the number of benefits that it can yield for you makes a blog well worth the effort.
The digital marketing can atimes feel very lonely. It is easy for you to feel compartmentalized into your tiny corner of the internet. However, there are just a couple of ways that is possible for you to tap into an army of online partners to help you promote your brand.
This army is made up of the influencers. The Influencer marketing consists of getting the influential online personalities for the purpose of partnering with you and promoting your brand.
This form of digital marketing taps into the loyalty and trust that the influencers have with their followers. It also is very easy to scale all depending on your needs. For instance, you can spend some thousands of dollars going after a larger influencer that comes with millions of followers. If you are working with a smaller budget, you can still pursue a network of smaller nano-influencers — those who have the audiences of up to 10,000 followers or less.
Do not let the numbers fool you, either. The Nano-influencer marketing has proven beyond doubt to be an effective way to promoting brand. For instance, the nano-influencer accounts on the Instagram with less than 5,000 followers tend to boast an engagement rate between 5.3% and 7.2%. The percentage then drops to a measly 1.1% for the largest influencer accounts that is on the platform.
Research Your Target Audience Online
Being a successful small business, you may be feeling that you already understand your audience. However, if you want to be very effective online, then you should be willing to invest more in some additional customer research.