What You Can Do to Improve Your Small Business’s Online Reviews

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You need to work on your customer reviews if you want to grow your business.

Enhancing your company’s public image as well as its bottom line are two of the primary benefits of this strategy.

What’s the catch? You can easily get more positive feedback if you know how to go about it.

We’ve put together a list of our top five suggestions for getting more feedback from your customers.

  • Inquiry (at the Right Time)
  • Incentivize them
  • Reminding customers to leave reviews
  • Make sure there is as little friction as possible
  • Assist Customers in Developing their Opinions
  1. Inquiry (at the Right Time)

Begin by soliciting customer feedback. Unless they have a burning desire to do so, most customers will not bother to leave a review. Positive or negative experiences are more likely to be detailed in an unprompted review.

It’s also important to know when to ask customers for feedback.

  1. Incentivize them

Many businesses use incentives to entice customers to leave reviews on their websites. Points, a discount coupon, a certificate, or a chance to win a prize are all possible rewards.

But you must be careful when awarding financial incentives. Because of the terms of service violations, review sites like Yelp and Google Reviews may penalize you.

Consumer confidence can be eroded by this practice as well.

Don’t reward customers who leave reviews or testimonials on any third-party review services, such as Yelp or Google, to avoid getting into trouble!

  1. Reminding customers to leave reviews

The use of email reminders may also increase the number of reviews you receive from your clients. The truth is, not everyone has the time to respond immediately to every email.

Reminding a customer who hasn’t responded to an email asking them for a review isn’t necessarily a bad idea.

You can keep track of which customers have clicked on your review link in the past by using an email marketing tool. When customers receive reminders for reviews they have already left, confusion and frustration ensue.

  1. Make sure there is as little friction as possible

One of the best ways to improve client feedback and evaluations is to reduce the amount of friction possible.

It’s easier for customers to finish a purchase if the process of writing a review is less complicated.

Customers should be able to easily access the page where they are required to leave a review. You can also use a site like Yelp to link directly to your profile.

Your e-commerce site should include links to the specific products for which you’re soliciting customer reviews.. Avoid linking them to your website’s homepage, for example.

Customers should be able to choose from a variety of platforms, thanks to the inclusion of external connections.

  1. Assist Customers in Developing their Opinions

Another way to ease tension is to provide customers with review prompt questions.

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