This article discusses 5 successful email marketing campaigns, the factors that contribute to their effectiveness, and how you may utilize them to improve your company’s campaign.
Now, have a look at these email marketing samples!
The most straightforward email is a welcome note. They’re simple to produce, and as this example of an email marketing campaign from Grana demonstrates, they don’t have to be elaborate or extravagant to be effective.
These emails are intended to express gratitude to subscribers for subscribing to your email campaign. They may also contain connections to your website, but they are not required to feature overt calls to action.
They’re intended to communicate to users that you value their time in visiting your site and subscribing to your list.
Your welcome emails should be consistent with your company’s existing branding and marketing materials. They set the tone for the remainder of your correspondence with each subscriber, so it’s critical to inform them of what to expect.
If your campaigns do not include welcome emails, you can configure them to be sent upon each new subscriber. Additionally, you can choose how soon after a person subscribes to give them testing.
While some businesses like to send a welcome email immediately upon a user’s subscription, others prefer to wait a few hours, or even a full day.
The best selection for your organization is determined by your preferences and business model, but if you’re unsure, you may try a few alternative possibilities and see which timing generates the most openings or clicks.
After testing the timing of your email, you can schedule all of your welcome emails to send at the optimal time for your business.
That way, you can be certain that you’re maximizing the value of your new subscribers from the start.
Although the actual purchasing procedure differs every consumer, the majority of your subscribers will be unwilling to make a purchase or sign a contract following their initial engagement with your business.
Rather than immediately sending sales-oriented emails, you can encourage your subscribers to engage with your company in other ways.
This is accomplished by inviting new email subscribers to follow Hellofresh’s social media pages.
The more channels you utilize to communicate with your target audience, the more familiar your brand will become to them. This increases the likelihood that they will finally convert.
Hellofresh entices visitors to visit their social media profiles by showcasing the types of eye-catching, high-quality images they share on those platforms.
This is far more effective than text-based links or simple buttons, as it captures readers’ attention and informs them of what they may expect when they click.
If you’re a social media user, sending emails like this one can be an excellent way to engage your readers in a variety of ways.
However, even if you are not active on social media, you may utilize the same concept as in this efficient email marketing example to inform your readers about how they can learn more about your brand.
Do you have a blog that is updated on a regular basis? Do you have a YouTube channel? Do you provide content on other websites?
Notifying your email readers of your location can go a long way toward assisting them in learning more about your business and laying the groundwork for generating quality leads.
Once a subscriber joins your list, you must maintain their interest. The most effective approach to accomplish this is to provide material that is personalized to their specific interests.
The method you use to accomplish this will vary according on your sector and business strategy. Airbnb accomplishes this by informing users about available rentals in cities they’ve viewed.
If an Airbnb user has viewed homes in a city but has not yet booked, there is a significant likelihood they are still interested in rentals in that region.
They’ll be inspired to check out popular listings in that area when they receive an email with information about them.
This is significantly more effective than emailing the same message to each recipient.
While there are rentals available worldwide that may be enjoyable for users, the majority of subscribers are unlikely to schedule a holiday merely because they see a cool Airbnb listing.
However, if a consumer has already looked at a particular area, focusing on that location increases the likelihood of securing a booking.
Naturally, this method is proprietary to Airbnb and cannot be replicated identically outside the tourism business.
However, Airbnb is an excellent example of what personalisation can accomplish in email marketing; therefore, find ways to customise your ads to improve results.
4. Fine Life Co
Customizing your emails for your readers can take a variety of shapes. Some of the most effective emails for ecommerce shops are shopping cart abandonment emails.
If you’ve ever visited an ecommerce site, placed an item to your basket, and then abandoned your cart without making a purchase, you may have received an email similar to this one from Fine Life Co.
These emails are intended to remind users of a product they previously purchased and to make it simple for them to purchase it.
From a marketing perspective, this eliminates the guesswork associated with selecting which products to include in your content.
Rather than sending the same email to everyone of your subscribers, you may send them individual emails featuring products they choose. Additionally, by linking straight to their shopping carts, you enable users to complete a purchase with a single click or two.
This method is widely used by ecommerce merchants for one simple reason: It works.
If you want to maximize the effectiveness of your cart abandonment emails, you may follow the example above and include an additional incentive for users who complete a purchase after receiving them.
A 10% discount may seem insignificant, but it may be all you need to entice members to return and purchase the goods they desire.
It may be precisely what you need to reduce abandoned carts on your site, so use this email marketing example to get your email draft started!
As discussed previously, discounts are a great method of enticing subscribers to return to your site. However, you are not need to wait for a subscriber to take action before offering a discount.
Sending discounts right away may be all that is required to persuade subscribers to use your service for the first time – as Lyft does for new members who have not yet taken a ride.
If someone is on the fence about using a service, a tiny discount may be all that is required to convince them to give it a try. It’s only $5 off per ride in this example – but that’s enough to entice a cautious prospective member.
Additionally, if your business strategy is based on regular clients, you may provide a more substantial discount to first-time customers.
They’ll be far more willing to try a new product or service if it’s discounted, and after a favorable experience, they’ll feel comfortable paying full price in the future.
Naturally, you are not required to restrict discounts to new consumers. You can provide discounts to loyal or long-standing members as a way to say “thank you.”
When it comes down to it, everyone appreciates the opportunity to save money. Offering even tiny discounts to your target group may be all you need to close the deal – and Lyft is one of the best email marketing examples of how to do it.