Email marketing is one of the most powerful and successful ways to promote your business and products, yet it’s often disregarded.
Marketing channels and trends change with time. While certain fads come and go rapidly, email is one of the few mediums that has remained relatively constant. In fact, email remains the most popular content marketing channel for both B2C and B2B marketers. It is used by 87 percent of B2B marketers and 77% of B2C marketers to nurture their audiences.
It can even help you boost the effectiveness of your other marketing platforms, such as social media. Despite this, email marketers continue to confront numerous hurdles in their efforts. One of the most significant obstacles is the time it takes to compose a professional-looking email from scratch. Marketers may waste a lot of time generating and sending out emails that don’t look great if they don’t have the right tools. This reduces productivity and lowers your email marketing ROI.
Many businesses accept this predicament because they are unwilling to invest in a solution to streamline the process. Email marketing tools, on the other hand, do not have to be costly. There are numerous free email marketing solutions available that can help you save time and money.
What Is Email and How Do I Use It?
Unless you’ve been living under a rock for the past generation, email, or electronic mail, has surpassed all other modes of communication in modern civilization. According to recent estimates, the number of daily email communications is approaching 60 billion!
Email is widely used. It allows friends and family to communicate over long distances. When it’s more handy than getting up and walking over or picking up the phone, coworkers use it. Email is used to verify who you are (on a variety of websites), and it is universal.
Continue reading for our selection of the best email marketing tools on a low budget:
- HubSpot Email Marketing
1. HubSpot Email Marketing
HubSpot, which is most known for its marketing automation technology, just released a free email marketing solution that can handle many of a small business’ transactional email requirements.
Sender is one of the greatest free email marketing solutions available, including deliverability features. It allows you to make beautiful newsletters without having to know HTML. Simply pick a template and add items like photographs, videos, and text to make it your own. To make an even bigger effect, you can customize your newsletters for each recipient.
Sendinblue is a marketing communication platform that includes email marketing tools as well as other capabilities like CRM administration and landing page development. Sendinblue’s email design functions make it simple to generate a great-looking email with over 70 design themes. Furthermore, all of these templates are responsive, and you can preview your results to verify that your design looks great on any device.
Omnisend is a powerful ecommerce marketing platform that combines all of your communication networks into one convenient location. Its free plan just includes email, but it’s more than adequate to support small and medium enterprises’ email marketing operations. It allows you to use behavioral triggers to automate email distribution and simply time your emails for your consumers’ convenience.
SendPulse bills itself as a multi-channel marketing platform, yet email marketing is its most popular feature. It includes a large number of professionally designed email templates that you can quickly alter with a drag-and-drop editor. You can then schedule these personalized emails to be sent out at the appropriate time based on user behavior, event triggers, and other factors.
Even if you don’t subscribe to a subscription plan, most of these email marketing platforms come with a lot of useful features. Small businesses and marketers should be able to take advantage of these opportunities while saving time and money. Even if you need to upgrade to meet your business’s needs, you’ll find that many of the paid options are inexpensive and adaptable.