Top Rated Social Media Influencer

Influencer marketing is quickly expanding, with a projected $370 million in spending by 2027. This is largely due to marketers depending on the established trust between the influencer and their audience to sell their products, but it is not entirely down to this. Traditional types of advertising have lost their appeal, and people are increasingly aware of them. Influencer marketing, on the other hand, offers a more natural approach that, when done well, is more engaging. Influencer marketing now includes Influencer Marketing Agencies (marketing teams), Influencer Marketing Platforms (web-based tools), and combinations of the two as a subset of digital marketing. Both are covered in this section.

What is influencer marketing and how does it work?

Influencer marketing is a type of social media marketing that takes advantage of the power of people who have a large social media following. Consumers interact with a business that is targeting them as possible clients through the influencer.

Because their followers regard influencers as industry experts, marketers can work with them to promote their companies via recommendations or featured content. This can be overt, but it’s most effective when it’s woven throughout the influencer’s social media post without detracting from the style or message. By incorporating an influencer into your marketing approach, your followers may be more inclined to feel your brand is associated with a philosophy or interests they value, leading them to engage with your business.

Influencers with the most clout in each category

Because of their “authority, knowledge, position, or relationship” with their audience, an influencer, according to Influencer Marketing Hub, has the capacity to influence consumers’ purchasing decisions. These people usually have a large following in a specific specialty and actively engage with it.

We found the top ranked social media influencers across three key industries, with current follower counts for their top two channels, using a combination of influencer lists and social media platform research.

Fashion

• Chiara Ferragni is a fashion blogger and businesswoman. 25.6 million Instagram followers, 1.2 million Facebook fans
• Camila Coelho is a fashion designer and businesswoman. There are 9.3 million Instagram followers and 1.26 million YouTube subscribers.
• Olivia Palermo is a fashion designer and entrepreneur. 9 million Instagram followers, 1.3 million Facebook fans
• Vlogger and entrepreneur NeginMirsalehispecializes in fashion and lifestyle. 6.8 million Instagram followers and 507 thousand YouTube subscribers
• Mariano Di Vaio is a writer and designer in the fashion industry. 239K YouTube subscribers and 6.5 million Instagram followers.

Beauty

• Huda Kattan (HudaBeauty) is a blogger and makeup artist. There are 49.6 million Instagram followers and 4.1 million YouTube subscribers.
• James Charles Dickinson (James Charles) is a vlogger and celebrity makeup artist. There are 24.5 million YouTube subscribers and 24.1 million Instagram followers.
• Jeffrey Lynn Steininger, Jr. (Jeffreestar) is a makeup artist and the founder of the Jefffreestar cosmetics line. 13.5 million Instagram followers and 16.2 million YouTube subscribers.
• Rachel Levin (rclbeauty101) is a vlogger and celebrity makeup artist. 3.5 million Instagram followers and 14.5 million YouTube subscribers.
• Bethany Mota is a vlogger that focuses on fashion, beauty, and hairstyles. There are 9.68 million YouTube subscribers and 4.7 million Instagram followers.

Automotive

• Automotive vlogger Tim “Shmee” Burton (Shmee150). 1.5 million Instagram followers and 2.31 million YouTube subscribers.
• Eric Cook (EricTheCarGuy) is a vlogger who specializes in auto repair and tips. 1.64 million YouTube subscribers and 155 thousand Facebook fans.
• Dan on a Bike is a motorcycle vlogger. 1.17 million YouTube subscribers and 320 thousand Instagram followers.
• ThatDudeInBlue (David Patterson) is a car critic. 1.17 million YouTube subscribers and 262 thousand Instagram followers
• Matt Farah (TheSmokingTire) is the host of the automotive podcast TheSmokingTire. There are 1.03 million YouTube subscribers and 293 thousand Instagram followers.