A triggered email generates revenue in ecommerce. Keeping track of and engaging contacts is time consuming. Automated campaigns, triggered at the right time, ensure no sales are lost.
Every business’ ecommerce email strategy should include marketing automation. Let’s go over some basic trigger emails for your ecommerce store.
A Triggered Email
A triggered email is one that is sent automatically when a trigger event occurs.
Input from the web, a milestone achieved, a purchase Your trigger campaign sets it up.
Importance of Triggered Emails
After all, it’s all about making money. The advantages of triggered email marketing involves the following:
It saves time and money.
- Personalizes emails to nurture leads. Automated email messages follow the buyer’s journey. A triggered email responds to their wants and needs. Unlike generic promotional emails, it is timely.
- Boosts open rates Personalization increases engagement.
- Seizes every opportunity that humans might miss. Without automation, tracking user activity on your site and reaching them is impossible.
- Increases sales Automation increases conversions by 53%.
Not only that. Email marketing automation has many more uses. 37 percent of companies expect automated campaigns to be easier to measure.
Types of Triggered Email
There are countless triggers you can use in your ecommerce campaigns. Let’s start with the trigger events’ categories.
1. Behavior-based triggers
You can use your contacts’ actions or inactions to trigger a response. This includes what pages they visit on your site, what products they view, add to cart or abandon, whether or not they read your blog or emails, and what promotions they buy.
2. Based on demographics
These triggers are based on customer profiles like birthday, location, and device type. The most obvious example is a birthday email sent to each registered user.
3. Triggers based on Timers
These are set by you, like subscription expiration, reorder time, and client anniversaries. They allow for more meaningful customer engagement rather than constant spamming.
How do you Set up Triggered Emails For Ecommerce Site
Take a look at the following steps below to assist you in setting up triggered emails for ecommerce site
1. Email trigger toolkit
Lead capture, tracking, CRM, and email marketing are included. If you combine tools, make sure they work well together natively or via third-party tools like Zapier.
No extra tools are required with email marketing software. In one place, you can build an email list, track customer interactions, and set up automated email marketing campaigns.
2. Pick a trigger
Create the trigger event to send a triggered email. Common email triggers used by marketing automation services include:
- When someone joins your website or newsletter
- When they join a campaign
- Your customer’s birthday or anniversary
- When they abandon their cart
- When they order
3. Adding of Conditions
Conditions help make triggered campaigns more precise. You can delay the sending of the triggered email. Or use if-this-then-that logic.
4. Email creation
After creating the campaign’s framework, it’s time to write the email message. It should fit the purpose and target audience.
Talk to new subscribers differently than loyal customers. It’s best written as a personal email.
6 Ecommerce Email Ideas to Win Customers
So, what prompted the emails? These are the top 12 ecommerce trigger event and email examples.
1. User signs up
A triggered welcome email is simple to set up. You just build an email list and automate a message to be sent to each new subscriber.
Welcome emails get 4x the opens and 5x the clicks as promotional emails. You can use them to share your brand’s values and begin building a relationship with potential customers.
2. User subscribes to your newsletter
When a new subscriber joins your list, send them a welcome email to confirm their subscription.
It’s a chance to introduce your brand and promote your website or social media.
3. User views specific content
We can assume a customer’s interest if they view a product page or category.
Offering an incentive could easily convert them. A discount, more information, or customer reviews can do the trick.
4. User clicks on an email link
Newsletters are great for increasing website traffic and getting to know your audience.
Based on their responses, you can determine what information and products to include in future emails.
5. User opens newsletter but does not click
Why do they open but not click through your emails? Maybe they only want product updates and deals.
Maybe they don’t want to leave their inbox and prefer to read the email’s body. Only A/B testing your campaigns will tell.
6. User ignores your emails
With an average email open rate of 25.85%, inactivity is inevitable. It’s easier to regain their trust than to win new ones.
Sending emails to contacts who never open them harms your email deliverability, so you should clean up your list periodically. Before you delete a contact from your list, send them a reactivation email.
To avoid doing it manually, set a time limit for when a contact becomes ‘inactive’. Set up a triggered winback email with content, new products, deals, etc.