Benefits of WhatsApp Marketing for Your Business
- Conversion rate boost
- More sales
- Low marketing costs
Conversion rate boost
Prioritizing your initial customer contact is critical. People may resent phone calls while being unavailable via email or social media.
Here’s where WhatsApp can help nudge your prospects to buy. Businesses claim customers responded to 40% of WhatsApp messages.
Messages drive conversions. Specifically, following up with a prospect can increase conversion rates by 112.6 percent. But WhatsApp marketing isn’t the only way to increase sales. Follow our comprehensive guide on conversion rate optimization for more tips.
More sales
WhatsApp marketing is a sales magic wand. Adding a WhatsApp phone number to your website can increase sales by 27%.
The ability to reach a brand via any messaging app seems to inspire confidence in potential customers. At least 66% are more likely to buy from a company that is active on messengers.
Better yet, you can use WhatsApp as a standalone sales channel. It is possible with the increasing use of messaging apps for purchases. Approximately 60% of consumers expect to use messengers to make purchases in the future.
Low marketing costs
WhatsApp is still a cheap marketing channel, which appeals to small businesses. Install an app and connect to the internet to get started.
Meanwhile, your message is highly likely to reach the customer. A user checks WhatsApp over 23 times per day.
WhatsApp marketing increases conversions, sales, and customer relationships while lowering marketing costs. Learn how to create a WhatsApp marketing strategy below.
WhatsApp Marketing Suggestions
- Make use of group chats
- Make broadcast lists
- Crafting of a product catalog
- Use of WhatsApp status
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Make use of group chats
This feature looks similar to the previous one, but there is a difference. Unlike broadcast lists, group chats allow members to see and interact with each other.
So, if you want to encourage customer interaction, group chats may be useful. Set up a group to warm up participants before a live event or webinar.
Another example is when your customers buy in groups. It’s standard for businesses selling complex and expensive products like IT solutions and industrial equipment. Remember the Agent Provocateur example.
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Make broadcast lists
A broadcast list is a collection of recipients. Contacts are like segments in your mailing lists because they can’t see each other.
These features make broadcast lists ideal for sending targeted campaigns. As an example, you can group all VIP customers together and send them special offers, or ask existing clients for referrals. Use this feature to engage your audience.
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Crafting of a product catalog
In 2019, WhatsApp introduced product catalogs for showcasing your goods. In fact, Instagram has launched a similar tool called the Instagram shop.
Your WhatsApp product catalog can hold 500 items. Customers may read it and share links to products or ask questions about them. A link to the entire showcase can also be shared online. Without a website, catalogs are vital for small businesses.
WhatsApp marketing is a great way to reinforce your brand and build strong customer relationships. Go beyond WhatsApp to master all of your customers’ preferred channels. Also use Facebook and Telegram messages, and combine your marketing efforts with email and web push notifications. Sign up for SendPulse to use these channels.
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Use of WhatsApp status
Like Facebook or Instagram stories, WhatsApp statuses may be familiar to you. Sharing text and multimedia files with all your contacts and receiving feedback. You can also share it on Facebook while publishing it. The status is 24 hours old.
Instagram stories are a powerful marketing tool, as are WhatsApp statuses. You can use them to promote sales, new products, and more. For example, you could run a one-day WhatsApp-only sale.