7 email marketing tips for start-ups

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Email marketing can be daunting for new businesses. Email marketing is a versatile tool for design, content, and strategy.

Because email marketing is can be so complex, many people choose to hire an email marketing firm or agency to help them get started. But maybe you want to do it all by yourself. So, here are some top tips for using email marketing as a start-up.

  • Personalize your emails
  • Boost engagement with interactive emails
  • Improve your email strategy
  • Include user-generated content
  • Be direct and concise
  • Write catchy subject lines
  • Don’t forget images
  1. Personalize your emails

Always try to personalize your emails. Sending highly personalized content is a great way to nurture your customer base using email marketing. Everything from personalizing the subject line to sending emails based on the recipient’s position in the sales funnel is possible.

  1. Boost engagement with interactive emails

Making emails interactive increases engagement. From polls and surveys to live shopping carts, interactive features can boost customer engagement. Interactive features can help you gather valuable customer data like preferences or profile information that can be used to segment your audience and refine your email strategy.

  1. Improve your email strategy

Recipient data is vital when optimizing your email strategy. When developing your strategy, keep in mind your customers’ desires. Could they be upsold? Could a discount entice them to repurchase?

Your generic email strategy will show up in your key metrics. People will ignore emails that do not resonate with them and may consider unsubscribing. So knowing your customers’ needs is vital.

  1. Include user-generated content

User-generated content (UGC) is the content created by users when they use services or buy products. It usually includes reviews of the product’s experience or results.

If you can include such content, you can build trust with potential customers and increase sales. Email allows you to both use and request UGC. Consider a contest in exchange for a customer review.

  1. Be direct and concise

It’s best to keep email content short and sweet. Break up long paragraphs of text. Consider using bullet points to improve readability, which is important since most people will be reading your emails on mobile devices. A good rule of thumb is to be able to squint at an email and still understand what it is about.

  1. Write catchy subject lines

Subject lines are a major factor in email open rates. While keeping the subject line short is best, it must also convey the email’s content or at least hint at it. Boring subject lines will not be opened, even if your email contains your year’s biggest sale. So use your subject line to tease people and get them to open your email.

  1. Don’t forget images

Emails are a great place for visuals. A picture is worth a thousand words, and this is true for email. Tons of text are boring, especially on mobile, so break up your message with high-quality images or even a video.

Email is a huge business platform. You have far more creative freedom and personalization than say Google or Facebook ads. From interactive features to sophisticated segmentation, email has evolved into a complex tool that can be overwhelming. But with a professional agency or just these top tips, you can use email marketing to grow your business and nurture your customers.

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