Small and medium businesses are trying to keep up with the changing and evolving modern technologies. Brick-and-mortar businesses are either switching to an online business model or increasing their digital marketing efforts to capture a growing and lucrative online marketplace.
Digital Marketing tools and techniques provide business owners with the best chances for competition, survival, and even growth. Digital marketing is an effective marketing channel that can help you grow your business. Here are reasons why you should use it.
- Digital marketing levels the playing field online
- Digital Marketing is Cheaper Than Traditional Marketing
- It delivers conversion
- Digital Marketing Improves Revenues
- It Targets Mobile Consumers
- Digital Marketing Improves Brand Reputation
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Digital marketing levels the playing field online
No longer do business owners accept the notion that only multinationals and large corporations can afford to run an online marketing campaign. Digital marketing actually levels the playing field, allowing SMBs to compete with the big boys and gain targeted traffic.
With digital marketing, small businesses can now perform sales and marketing functions previously only available to large corporations. Small businesses can effectively engage with customers from all over the world without a call center, even if they don’t have physical stores or branches there.
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Digital Marketing is Cheaper Than Traditional Marketing
Small businesses have limited resources and capital. Why Digital Marketing delivers better and more cost-effective results than traditional marketing channels? According to Gartner’s Digital Marketing Spend Report, up to 40% of respondents saved money by using digital marketing to promote their products and services.
According to a Gartner survey, 28% of business owners will invest in digital online marketing tools and techniques instead of traditional media channels. The chart below from HubSpot shows how digital marketers get better CPL than other marketing channels.
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It Delivers Conversion
Online businesses measure success by the percentage of incoming traffic that converts into leads, subscribers, or sales. All your traffic and marketing efforts will be wasted if you don’t convert it. That’s why business owners prioritize conversion optimization in their digital marketing campaigns.
Digital marketing tools and techniques include SEO, social media marketing, and email marketing. As shown in the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three deliver better-than-average results in terms of higher conversion rates.
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Digital Marketing Improves Revenues
Higher conversion rates generated by effective digital marketing techniques will result in better and higher revenues for you and your company. For companies that use digital marketing strategies, revenue growth is expected to be 2.8 times higher than for those that do not.
Small and medium-sized businesses using digital marketing techniques have 3.3 times better chances of expanding their workforce and business, opening doors to better, larger, and more global markets. Kevin O’Kane, Google’s Asia-Pacific SME Head, calls the Internet a growth engine for SMEs.
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It Targets Mobile Consumers
The rapid proliferation of smartphones, tablets, and other internet-enabled devices will undoubtedly lead to the next wave of information dissemination and communication. 91 percent of American adults always have their mobile devices within reach.
Now is the best time to launch mobile-focused digital marketing campaigns, helping them grow and expand faster. According to another eMarketer report, mobile devices are now influencing consumers’ purchasing decisions.
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Digital Marketing Improves Brand Reputation
Digital marketing’s power is in attracting targeted traffic. These audiences are ready to learn more about your brand, products, or services and may be willing to buy what you have to offer. Keeping your promises will help you build stronger relationships with your target audiences. It will encourage them to return to your site on a regular basis.
This will benefit your brand reputation as happy customers will likely recommend your brand, product, or service to others. As expected, your brand reputation will go viral, allowing you to reach new markets and expand your business.