Email surveys, also known as survey emails, are messages sent to a specific audience with the goal of gathering information for further analysis. Questionnaires, polls, and actual surveys can all be used to gather the essential data. Respondents have the option of responding to the surveys directly in the email or being directed to the website.
A restaurant, for example, might want to learn what customers think about the quality of their delivery service. So they can create a segment of customers who have recently ordered food from them and send them an email survey. The restaurant will be able to collect input from the targeted users and determine customer satisfaction rates in this manner.
Different types of survey emails
There are two sorts of email surveys: embedded and redirect.
- Embedded, or inline, surveys are built directly into the email body, allowing users to provide feedback, rate their purchase, or answer short questions. The following format is used for quick email surveys; however, just include “yes-no” questions to keep the response procedure as simple as feasible.
- Most email redirect surveys include a link that takes users away from the email and to a separate survey page or landing page. Use this strategy to acquire more specific information from your subscribers by conducting longer surveys with open-ended questions.
Why you need survey emails
You can increase brand loyalty, strengthen customer relationships, and get inspired by user feedback and ideas by implementing surveys. You can even increase your revenue by giving subscribers a discount if they complete your survey, demonstrating that you value the user’s input.
Best procedures for survey emails
To get the most out of your survey emails, make sure they have the following qualities:
- Timely. Sending too many survey emails to a subscriber can weary, frustrate, or even irritate them. So, as you’re creating your email marketing schedule, consider when the greatest time would be to include a survey, such as after a purchase or an event, so you can assess whether users enjoyed interacting with your brand.
- Clear. Build your survey questions in simple language, avoiding business jargon, so that users don’t get confused and understand what you’re asking.
- Quick. Determine the purpose of your survey, as well as the type of input you want from your subscribers, and design your survey to those goals as simply as possible.
- It’s simple to finish. Even if customers are willing to provide feedback, an overly complicated survey procedure may discourage them from doing so. Make sure your survey is only two steps long and does not demand any registrations or sign-ups.
After we’ve covered all of these fundamentals, we can go on to some pointers on how to create a decent email survey.
How to write a survey email
1. Choose your objectives
The first unwritten rule of survey emails is that they should be brief. To master the technique, you must first decide what you want to learn from your survey. Ask yourself which questions you’d like to answer and what you’d like to learn in general, as well as who your target audience is and how you’ll collect data. Continue to ask those fundamental questions to create a survey that will assist you in achieving your goal.
2. Divide the audience into groups
When you’ve narrowed down the material you want to learn, identify a group of people who can assist you. Let’s say you just released a new product and want to see how it went over with users. As a result, construct a section of consumers who have recently purchased your goods and send your survey to that group. This manner, you can send customised communications to your subscribers while avoiding annoying non-participating individuals.
3. Consider how you’ll write your copy
Keep in mind that the language you employ should be appropriate for your goal, target audience, and company. It’s tough to ask consumers to do a survey because it takes time. As a result, make sure you define the survey’s goal and how long it will take consumers to complete it.
4. Make topic lines that capture your eye
Encourage users to open your email and participate in the survey by providing incentives. Personalize your subject line, add an emoji, ask a question, connect the subject line to a preheader, generate urgency, or describe the reward. Feel free to use any of the methods that motivate you to open your email and take the survey in your subject lines.