To help you strengthen your strategy, below are some examples of lifecycle emails.
A company can send a variety of emails to its subscribers. We’ve gathered some samples to help you get started on your own lifecycle email marketing.
Inviting people to a webinar is a great approach to acquire leads who are more likely to become paying clients.
If a user has not yet purchased, they will receive this email. This is their opportunity to learn more about the product and determine whether or not they require it. Following registration, a lead nurturing campaign with webinar reminders and other features will be launched.
To notify purchasers that their transaction was successful, AliExpress sends out automated payment confirmation emails. This is a method of demonstrating to buyers that their funds and goods are secure and ready to be delivered. In the event that a consumer wants to purchase more things, there is a link to the main website.
Following that, there should be an email with delivery information, which is an excellent opportunity for cross-selling and upselling.
Asking for customer feedback
The brand should not abandon a prospect once they have become a customer. On the contrary, it’s critical to demonstrate that a corporation cares about the product’s customer experience. Sending a post-purchase survey email asking for client feedback is one of the best methods to demonstrate that a company cares.
Also, every marketer understands the value of reviews, and this is a method to receive one from a satisfied consumer. Offer clients a little incentive to submit reviews, such as a discount, points in your customer loyalty program, or a bonus on their next order.
Sending an abandoned cart email is another another approach to persuade someone to make a purchase from your store.
This is how people are retained. A brand demonstrates that it does not abandon its prospects and that it pays attention to everyone. It’s also a fantastic idea and chance for upselling and cross-selling to send this type of automatic lifecycle email.
Inactive contacts are typically targeted via re-engagement email campaigns. This is an opportunity to remind a customer that their brand exists, and the person may choose whether to stay and be informed or to “break up.”
It is critical for a company to keep its mailing list clean and healthy. That’s why a re-engagement email campaign that’s automated is a must-have.
Customer lifecycle marketing relies heavily on email notifications of updates. Users may see what features are available and how to use them in these emails.
Now you know everything there is to know about customer journey and lifecycle email marketing and how they can help a firm acquire, engage, and retain customers. There is just one thing left to do: incorporate your newfound knowledge into your email marketing approach.