After you hit Publish on your latest blog post, you expect to see a flurry of comments and shares, but that never happens.
Despite the fact that you’ve put in a lot of time and effort into creating useful content and are confident that it deserves a large audience, your post appears to receive little to no engagement. What might be missing?
Here’s the deal: Even if your post is well-written and timely, you’ll need to employ a variety of strategies to get more readers to your blog.
These strategies can help you rise in Google search results and attract a large readership if you believe your blogs are worthy of being read.
- Share your posts as many times as you like
- Compose for influencers on your behalf
- Participate in blog commenting
- Repurpose your content
- Search for keywords
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Share your posts as many times as you like
“Companies do not share their blog content as much as they should,” says Garrett Moon, who is cited by Verve Search. Bloggers are also said to have a “share once, forget about it” mentality.
The practice of posting content and then sharing it on social media has been adopted by bloggers. Although it is important, audiences and/or readers often overlook the initial communication. As a result, it is advised that you share multiple times.
Using today’s example, you posted a piece of content and shared it on social media platforms like Twitter, Facebook, and Google. You can re-tweet and re-share it on Facebook in the days and weeks that follow. To avoid appearing spammy, be sure to include only original messages and captions.
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Compose for influencers on your behalf
Another way to increase readership is to invite influencers to contribute to your blog. Contact bloggers in your niche who have large social media followings and have a proven track record of successful guest posting.
To get the most out of this, you’ll get access to their social network, which can be a powerful distribution channel in and of itself.
Aside from paying for them, you should also make sure that they agree to share the posts on their social media accounts as part of the deal… In addition to payment, you can offer a link back to their website or free use of your product or service.
As they frequently contribute to other well-known websites, you may benefit from a future link from their work on your blog.
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Participate in blog commenting
As a blogger, you may already know the importance of responding to your readers’ comments. On the other hand, did it ever occur to you to do the same on other websites?
It is your responsibility as a blogger to read and comment on other blogs that complement your own and appeal to the same target audience. Comment on how much you enjoyed the piece (You can mention in your comment your favourite portions of the blog). Pose a new question or offer an alternative point of view to continue the conversation. As soon as you’ve received some attention and feedback, you can begin to make references to your website and relevant posts.
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Repurpose your content.
There is a HubSpot report that says “Creating new content on a daily basis isn’t necessary. Concentrate your efforts on getting your existing content in front of as many people as possible.”
In order to give something new life, you need to look at it from a new angle.
You can reap the benefits of repurposing content in three ways: 1. Reach a new audience 2. Reinforce your message and 3. Become more visible organically.
To do this, make a list of the most popular blog posts on your site and figure out how to convert them into the following content formats:
- Podcasts- Record your article and upload it to iTunes
- Screencast – record yourself performing a task, add narration, and then upload to YouTube
- Slide presentation- Create a slide show of your article and upload it to SlideShare
- eBook – transform a series of your blog posts into a PDF-downloadable eBook
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Search for keywords
Determine relevant keywords before you begin writing a blog post. In order to be a successful blogger, you need to be familiar with the language people use to find information online.
It will be easier for people to find your blog via Google searches if you include relevant keywords in your blog post.