Best Practices for Your Email Marketing

Most people check their emails at least once a day, making it one of the most important medium to deliver your marketing message. Every email you send out in your company’s name is shaping people’s opinions about the company.

Custom Email

Just like business cards, custom emails can be a key ingredient in making a good first impression and making sure people remember you. Decide for yourself what sounds better, an email like “example(@) or example(@)”?

With a Jumpseller Store, you have the option of associating a custom email for your business created with services like G Suite, Zoho, Office 365 and FastMail.

Apart from providing you with a personalized email address, they also enable the sharing and organization of various internal business operations, hence improving employee connectivity and enhancing the output of the company.

Subject Line

What if your email is never opened despite the fact that you have filled it with goodies and worked hard on the design? Subject lines are similar to the secret sauce that makes you want to taste the Burger. Irresistible is the keyword here.

Avoid using phrases such as “best,” “sale,” “discount,” and so on; instead, use something more imaginative that does not have to be linked to your product or service. The most important things to remember are that it needs to be succinct, catchy, and elicit a sense of curiosity.

Personalized tone

One of the most heinous sins you can conduct in the realm of email marketing is to send out mass emails to everyone.

This is incorrect: if you believe that producing one email that you can send to thousands of clients while making tiny modifications is the best way to go, you are completely incorrect!

People can quickly identify these emails because they follow a consistent pattern: they contain insufficient relevant information and do not address the customer by their first name.

A excellent method to avoid this is to divide your clients into different groups. Customers can be divided into segments such as frequent customers, premium customers, customers from specific geographic locations, and so on.

Following that, you may build emails that cater to each category, and finally, you can personalize emails by include the recipient’s name.

Always remember that emails should be tailored and targeted to the recipient!

For example, instead of saying: Hello!, you could say: Enjoy our special sale for this month…

Go with: Hello, John! We know you like cameras, these discounts are just for you…

Attractive Design

There must be a good balance between text and graphics in your presentation! The email design should be optimal for all platforms while also being visually appealing to the recipient.

In the creation of an email marketing campaign, or any other outbound email for that matter, the content may set the tone, but the design can paint an image of your business in the minds of the recipients.

Your emails should be consistent with your brand image, and the design should reflect that image. Although the email should be professional-looking, it should not be monotonous; it can be colorful, but not to the point that it overshadows the main content.

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