How to Make a TikTok Marketing Campaign Work

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  • Why should you care about Tiktok?
  • Changing marketing with Tiktok
  • How can marketers use TikTok?

Why should you care about Tiktok?

TikTok is a platform for short mobile videos. TikTok videos can be 5-60 seconds long, and users can easily apply filters and cool effects. It also has a large music library. Users can use tracks, add new sounds, and lip sync.

Its algorithm uses artificial intelligence to recommend videos based on previous viewings. This algorithm makes it easy for users to discover new content, helping creators (and brands) reach new audiences.

The app is booming. TikTok has over 1.65 billion downloads since 2018. It was 2021’s most downloaded app. The app is used over eight times per day. 53% of users are over 30, but the largest single demographic is 18-24 year olds.

Changing marketing with Tiktok

More than half of the world’s population uses social media, and businesses are increasingly using it to advertise. To maximize their appeal and thus their ROI, businesses must first research and plan content for these channels. But creating content can be costly and time-consuming, especially for those lacking the necessary tools.

Tiktok comes in handy here. To generate and analyze content, TikTok For Business provides simple tools for businesses, schools, and organizations to reach a larger audience.

Whether you’re a first-time user, a small business owner, or a global corporation, you can succeed on TikTok as long as you tell authentic stories and engage with the community.

As a result, enterprises can engage in the native experience of their target audiences. In lieu of annoying pop-up ads or unskippable video ads, TikTok ads are tastefully woven into users’ For You feeds. This way, you can promote your brand without disrupting the user experience. Businesses can choose to blend in or stand out to attract attention.

Unlike other apps, TikTok was designed with sound in mind. Studies show that 80% of Facebook users don’t hear ads. Most other sites’ users do the same, opting to read subtitles instead of watching ads on silent. Unfortunatly, audio plays a critical role in storytelling, communication, and emotional bonding with an audience TikTok has a huge creative advantage over other platforms.

How can marketers use TikTok?

Businesses can use TikTok to reach consumers globally in a fun and engaging way. Being at the forefront of social media trends can help brands gain credibility on TikTok. A full-scale production is not required to create video content for TikTok, as spontaneous footage shot in everyday settings has the same chance of success.

TikTok gives marketers a level playing field for outreach and user engagement. Unlike other platforms, TikTok’s algorithm allows new videos to receive millions of views.

Use TikTok to:

  1. Set up your own channel

Create a customized page and start experimenting with content. You can create content quickly and cheaply. Keep up with trending hashtags and content, and use that knowledge in your own posts. Use the app’s filters, plugins, soundtracks, and editing software to create authentic content. Although TikTok has a large organic reach, meaningful interaction is only possible if your content is relatable and meets the platform’s standards. Posting your corporate brand messaging here will not suffice.

  1. Hashtag drive

Brands can use hashtag challenges to build cultural trends. Top-rated challenges can attract millions of users. To get your content seen, you should first do some hashtag research. Find out which hashtags are trending, which ones your target audience uses, and which ones are relevant to your brand. You can’t use a trending hashtag just because it’s popular. Otherwise, hashtag clickers will be dissatisfied and won’t return to your account.

Remember that TikTok is primarily intended to entertain rather than sell. Users want entertaining content. To capture your audience’s attention, use clever hashtags and relevant content.

  1. Work with influencers

Influencer marketing is a staple of many businesses’ TikTok marketing strategies. Influencers who thrive on TikTok have loyal fan bases because they deliver relevant content. They know the platform’s tools, features, and trends. Working with an influencer on an ad campaign can yield incredible results because of their abilities, lived experiences, and fans.

TikTok’s Creator Marketplace, its own influencer marketing hub, makes finding influencers simple. Creator Marketplace was created to connect brands and content creators for marketing purposes.

  1. Reach new audiences

As an ad platform, TikTok is lucrative because it has a similar reach to Instagram but is still relatively untapped by advertisers. This reduces the cost of generating impressions and hits.

Big Sea’s first true foray into TikTok advertising, and the numbers are there. We ran a campaign on TikTok and Instagram at one point (with unique but similar visuals across platforms). Unlike Instagram, where clicks cost upwards of $9.35, TikTok clicks only cost $0.47. Across all 20 audiences, TikTok had the highest click-through rates.

Advertising options include in-feed ads, branded hashtag challenges, and banner ads. Advertisers can target people based on their age, gender, and location. Like Facebook Ads Manager, TikTok Business Manager allows marketers to create and manage large-scale campaigns with multiple budgets and dates.

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