An average ROI of $42 for every $1 spent on email marketing software for ecommerce businesses has been reported by several marketing professionals. The best ecommerce email marketing software nurtures your audience and wows them.
To determine the optimal investment for your company, go beyond the price points. Marketing techniques like automation and segmentation help ecommerce organizations target their customers more precisely, resulting in more sales.
Here are the 6 best ecommerce email marketing tools we found:
- Mailchimp
- GetResponse
- MailerLite
- Sendinblue
- Constant Contact
- ActiveCampaign
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Mailchimp
Mailchimp is the best ecommerce email marketing software.
Features
- Smart automation tools
- Great ecommerce designs
- Help and support
- A free trial
- Plans: $11 – $299/mo
Mailchimp is the best email marketing software due to its marketing capabilities and ecommerce-friendly email templates. It also works well with popular ecommerce platforms. Mailchimp isn’t the cheapest platform, but the investment is still minimal, and the clever automation features guarantee your ROI will be better.
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GetResponse
GetResponse is best for Shopify.
Features
- Best design score
- No email volume caps
- Try it for free!
- Plans: $15-$99/month
GetResponse is a wonderful option to Mailchimp for individuals looking for a seamless Shopify integration and/or more advice with email marketing tools. The design is good, however the lack of transaction emails on the lesser subscriptions detracts.
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MailerLite
MailerLite is best for thorough analytics.
Features
- Good all-rounder
- Good analytics
- Expensive
- A free plan
- Plans: $10 – $1915/mo
However, MailerLite isn’t the easiest to use and can soon become costly as your customer base increases. We’d suggest it for ecommerce stores with a dedicated marketing manager that knows email marketing.
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Sendinblue
Sendinblue is ideal for coding.
Features
- No contact list caps
- Uninspired templates
- No custom domains
- A free plan
- Plans: $25 – $599/mo
Sendinblue is a good platform overall, however the template designs are lacking, hence we only recommend it for ecommerce firms with bespoke designs. To boost its future score, we recommend adding phone or live chat help.
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Constant Contact
Constant Contact excels at low-cost email marketing.
Features
- Poor automation options
- Limited testing options
- A free plan
- Plans: $9.99 – $335/mo
This simple email marketing tool lacks the feature breadth and quality required to cultivate an ecommerce audience. That’s why we recommend it for simple or ad hoc email marketing.
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ActiveCampaign
ActiveCampaignis for low-cost email marketing.
Features
- No transactional emails
- Low-cost starter plans
- Try it for free!
- Plans: $15 – $599/mo
ActiveCampaign is a marketing/CRM tool rather than an email marketing platform. This adds some useful features but also some omissions, like transactional emails.
How to Pick the Best Email Marketing Service
Here’s a quick summary of what to look for in ecommerce email marketing software:
- Automation: It’s vital to be able to build up workflows that automatically email contacts who do particular actions on your site. Sending a discount coupon to a contact who saw your site the day before but didn’t buy anything. These email sequences can be very effective in re-engaging clients and require little care from you once set up.
- Personalization: The same is true for ecommerce marketing personalisation. However, the top ecommerce platforms go beyond basic personalization (e.g. adding a first name to the subject line) and generate tailored recommended product emails.
- Business emails: In addition to order confirmations and delivery updates, the perfect ecommerce email marketing software should be able to smoothly integrate with your ecommerce platform.