The benefits of SEO in terms of building a website’s credibility and ranking higher on search engines are well known. Building a website’s credibility and ranking higher on search engines is not new. Today, every business has a website designed to scale operations and the business as a whole. But, what else does SEO do to a business in terms of overall growth? How does SEO as a concept help businesses gain a name?
Here is a comprehensive list of SEO benefits for your business’s growth and eventual profits:
- Traffic Source
- Goodwill
- User-Friendly Design
- Supersede Competitors
- Usable Websites
1. Traffic Source
The most well-known benefit of SEO optimization is increased website traffic. Organic traffic is vital to a website’s performance. This organic source comes from SEO. This means the first site that appears on a Google search, for example, is a well-optimized site.
Google is now almost synonymous with ‘answers.’ Don’t know how to make pandemic banana bread? It’s there. Want to know the nearest star? It’s there. Because Google has all the answers, having your website appear at the top of Google searches is critical for business growth. How is this ranked? So, SEO!
2. Goodwill
At the end of the day, SEO is all about credibility. SEO provides a framework for business owners to work within. SEO aids in this. Ranking high in search engine results automatically builds credibility and trust. For example, if you own a clothing store and your website appears on the first page of Google results for “best prom dress,” you are the customer’s first choice.
To get to the top, you need to put in the effort and have top-notch skills. You’d need to integrate quality backlink profiles, optimize on-page content, and understand machine learning signals. So, even in the digital world of traffic optimization, goodwill comes to those who work hard.
3. User-Friendly Design
Users will return to you if you provide a seamless user experience. A well-optimized website loads faster, is easier to read and navigate, is easier to share on third-party apps, and its display is consistent across devices. As a result, such sites will always get more likes, surfs, and visits. In the long run, providing such an experience to your users will help you build user loyalty, subscriber base, and repeat visitors, all of which lead to profits.
4. Supersede Competitors
You will never be alone in an industry. Because brands now understand the need for quality products, everyone strives for the lowest prices with the highest quality. Imagine that your company ‘xyx’ and your competitor ‘abc’ are both selling the exact same product at the exact same price. You predict the potential business will go. Only an optimized business or website will have more traffic and business than an unoptimized website! A well-optimized website will obviously attract more visitors and be more successful than one that only cares about setting up a website and nothing else.
5. Usable Websites
Contrary to popular belief, SEO is no longer solely about optimizing for search engines. A well-optimized website is also faster, smoother, and more user-friendly, which improves the user experience. Unlike a non-optimized website that is cluttered and lacks structure, you can use search engine optimization to neatly structure your website. This lowers bounce rates and increases page views. And today is all about ‘now.’
Everyone wants answers now. With an optimized website with quality content, you can also solve urgent issues, and since you help the user find their answer quickly, they are more likely to return to you. All of this contributes to another SEO pillar- website traffic.