9 Top Digital Marketing Tools

When it comes to digital marketing tools, there are tens of thousands of options – hundreds for each channel or task type.

Looking for new digital marketing tools? Here are 9 of the most popular digital marketing tools right now, and why many people rely on them.

• HubSpot
• VWO
• Semrush
• Slack
• Asana
• ConvertKit
• Unbounce
• Deepcrawl
• Demio

1. HubSpot

HubSpot’s marketing tools are powerful, but the Hubspot CRM is particularly popular.

HubSpot CRM has email tracking, prospect tracking, meeting scheduling, and live chat.

HubSpot’s user-friendliness sets it apart from competitors.

The best feature of HubSpot CRM is that it is free.

The free plan has the disadvantage of only allowing two users to access the CRM.

The paid plan allows for unlimited users and 1 million contacts.

2. VWO

CRO can be esoteric, but not with VWO (Visual Web Optimizer).

VWO measures on-site clicks, page scrolling, time spent, and exit intent.

With VWO, you can test different angles for your site to increase conversion rates.

With VWO, you can easily test button colors, headlines, and landing page layouts.

You don’t need to be a techie to run tests.

Non-programmers can set up tests as easily as developers.

3. Semrush

Semrush provides over 50 tools to help you compete.

It is widely regarded as an SEO tool, but it also has other digital marketing features.

Its tools include social media competitor analysis, conversion rate optimization, PPC spying, and PR tracking.

Semrush is a good choice for a toolkit to combat the onslaught of competitors out to destroy your business.

4. Slack

Communication used to be done via carrier pigeons, smoke signals, and letters. Millions of people now use Slack to communicate.

Slack also allows you to create channels for a select group of contacts for group chats to increase productivity.

It also works well with other programs and productivity suites.

5. Asana

Asana gives project managers, product managers, and executives accountability and visibility. You can assign subtasks to team members.

You can also set milestones and tag tasks to allow the entire organization to track project progress. Asana also integrates with CRM systems and other third-party apps via API.

6. ConvertKit

ConvertKit offers advanced multi-step email journeys called sequences to boost email open rates.

ConvertKit’s audience segmentation rules allow you to create complex email sequences in minutes rather than hours.

All links within your email sequences are also tracked and reported on a simple dashboard.

Create beautiful email opt-in forms that integrate with your CRM platform of choice using ConvertKit’s code-in-article feature.

ConvertKit is an affordable, user-friendly email marketing software that offers advanced automation and segmentation with numerous API integrations.

7. Unbounce

Landing pages can make or break your organization’s ability to transact.

For example, if you run PPC campaigns, Google gives your landing pages a quality score that can help or hinder your sales efforts.

Unbounce makes it easy to create attractive and functional mobile and desktop landing pages.

Landing pages can be made without coding.

The drag and drop editor gives you everything you need to create the ideal experience for your target audience.

Custom HTML and Javascript can be used to add advanced functionality.

Unbounce has over 120 third-party app integrations.

Smart traffic technology can dynamically shift traffic to the most converting landing page variant, dramatically increasing conversion rates.

8. Deepcrawl

Deepcrawl collects impactful metrics quickly. Unlike other technical SEO web crawlers, the platform has a simple user interface.

Deepcrawl automates SEO crawls and code audits. The platform also offers a strategic partner to help you unlock its powerful features.

9. Demio

Demio is a powerful tool for live events and product demos. Likewise, Demio offers evergreen webinars that can increase participation.