Top 6 Social Media Analytics Tools in 2021

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Do you actively promote your business on social media? Brand awareness and sales can be increased by advertising on social media sites like LinkedIn, Instagram, Twitter, and Facebook. But you must manage and monitor your campaign to get your money’s worth.

The use of social media has skyrocketed since the turn of the century. Billions already rely on these platforms for news and information. According to Emarketer, 90.4 percent of Millennials, 48.2% of Baby Boomers, and 77.5 percent of Generation X were on social media in 2019. With these figures, it makes sense to invest in digital marketing.

But the success of your social marketing strategy is multi-faceted. One is effective management and monitoring. This article will discuss what to consider when choosing social media management and analytics tools

What to Look for in a Social Media Analytics Tool

The best social media marketing tool will increase your market reach and save you time. With so many products on the market, it can be difficult to choose the best one for your company. Consider these factors when choosing a social media analytics tool:

1. Company’s objectives

Your management and analytics tools should help you achieve your business goals. Your tools should help you increase brand awareness, community engagement, or website traffic.

A clear business plan will help you decide what analytics software to use to manage and monitor your digital marketing campaign. You can avoid the stress of manually analyzing your campaigns with the right tool.

2. Social media networks

What social media platforms can you use the tool on? Using multiple sites to reach your target audience increases exposure. Select a tool that works on all platforms to manage and track performance.

Software with this capability will likely cost more than software with less. However, its features and effectiveness may save you money and time in the long run.

3. Your social media strategy

Posting the right content at the right time is critical in social media marketing. Engaging your target market is vital. But you can’t always be online to answer questions and comments. With the right tool, you can easily manage your social media engagement.

The ideal tool should allow you to schedule your social media posts. It should also help you share your content and post relevant content from other sources to keep your accounts active.

4. Browser add-ons

A browser-based tool has many advantages. It can help you curate content as you browse the web. That way you can share more content faster. Look for integrated link shorteners and the ability to save default networks to share with.

5. The tool’s price and billing system

This is vital if you are on a budget. Choosing the right features and capabilities at the right price can be difficult. You should take advantage of a tool’s free trial to see if it meets your needs.

Examine a product’s payment options and cancellation policies. You can cancel your contract at any time and get a refund if you pay annually.

6. App integration

Some apps can manage campaigns. LeadSift, for example, can help you find highly qualified leads. Your social media analytics tool should be able to connect to these apps.

A tool should be compatible with other apps you use to search, browse, and consume content like RSS aggregators and link shorteners like before purchasing. Test the tool’s integration capabilities to ensure they work.

7. Support for new social media features and networks

Ask the developer about the tool’s expansion options. Don’t forget that social media platforms regularly update and redesign. Investing in a tool that can easily adapt to changes ensures hassle-free use.

8. System strengths and weaknesses

Make a list of essential features you want in a tool and check them out before buying. Know its limitations to avoid disappointment if it doesn’t work as expected. Your tool should support all campaign platforms, staff, and other requirements. A tool that can add new features can save you money in the long run.

6 Leading Social Media Analytics Tools in 2020

Most social media platforms track the success of your marketing campaigns. But to measure the impact of your efforts, you need social media analytics tools. Here are some of our top picks:

  1. Falcon

Falcon is a pioneering and powerful analytics tool. This tool is an Instagram and Facebook certified partner. It can manage direct messages, schedule content, track performance, and collect social media data.

The tool’s dynamic features allow you to track everything from demographics to user engagement and behavior. Your brand reputation is tracked, market trends are identified and data is customized. Custom URL tracking, Instagram Stories analytics, Open API access, and audience analytics are all available.

  1. Social Status

Social Status is an easy-to-use analytics tool that can easily combine data from Facebook, Instagram, Twitter, and YouTube. It will help you analyze campaign performance. It also compares your performance to other public users on the platforms.

The software can also generate detailed reports from your Facebook campaigns. If you plan to use social media influencers in your campaigns, the tool can track their accounts and posts. It’s a freemium tool.

  1. Awario

Awario is a management and analytics tool that uses keywords to gather leads and market research on social media. It provides three reports: Alert Comparison, Mention Statistics, and Influencers. It can also track user location, reach, language, and sentiment.

The tool can analyze data from Instagram, Facebook, YouTube, Reddit, Twitter, news sites, blogs, and forums. It also has a free trial and a Boolean search mode.

  1. Sprout Social

Sprout Social is an all-in-one social media management and analytics tool that helps you connect with your audience across channels. As well as promoting products and services that meet customer needs, the tool can help you understand them. Its easy-to-use dashboards will help you collect data quickly.

Data from platforms like Pinterest, Twitter, Facebook, and Instagram can be collected and compared to get a full picture of your campaign’s performance. Sprout Social has over 20,000 happy customers, so you know it works well. It also offers a 30-day free trial to help you decide if it is right for your company.

  1. Brand24

Brand24 is one of the best tools for gaining market share on a budget, thanks to its sophisticated features and low cost. It can track data from Facebook, Instagram, Pinterest, YouTube, blogs, news, and forums. It also integrates with Slack, an online collaboration tool. However, as an analytics tool, it lacks content publishing and management capabilities.

  1. Zoho

Zoho Social is a great management and analytics tool for SMBs (SME). Its integration with Zoho’s 30+ apps makes it a cost-effective option with many advantages. Content publishing and scheduling, monitoring, analytics, reporting, and collaboration are all included. You can also test it for free.

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