Content Marketing Quotes That Will Help You Become a More Effective Marketer

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Content Marketing Quotes

  • “The most effective marketing is marketing that doesn’t feel like marketing.” Tom Fishburne
  • “What benefits people also benefits business.” – Leo Burnett
  • “Content marketing is a lot like going on a first date. If all you do is talk about yourself, there will not be a second date.” David Beebe
  • “Broadcasting the same message across multiple channels is the quickest and most effective way to turn off your community members. Instead, identify the types of content that will be of interest to your community’s members and present it in a way that will be useful to them.” Joe Pulizzi
  • “Great marketers have a tremendous amount of empathy for their target audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond in the same way that they would respond themselves. Content that resonates with your audience reflects your empathy for the people reading it.”- Rand Fishkin
  • “There is no content strategy without a measurement strategy,” says the author. It’s vital to understand your goals before embarking on a content initiative, regardless of the medium or platform.” Rebecca Lieb
  • “Content curation is a logical and essential extension of the content creation process. That is, no matter how good your content is, your audience is looking to learn from other experts and different points of view” Pawan Deshpande
  • “More content does not equate to better content. If we take our time and conduct some research, what is the worst-case scenario? Kristina Halvorson
  • We must stop interfering with what people are interested in and instead become what people are interested in.”- Craig Davis

More Quotes on Content Marketing

  • “It is not always the most compelling content that wins. It is the most effectively promoted content that wins.” – Andy Crestodina
  • “When we create something, we ask ourselves, ‘Will our customers appreciate what we’ve done?’ I believe it is critical for all of us to consider whether or not the marketing we are creating is truly beneficial to our customers. Will they express gratitude to us for it? “I believe that if you look at things through that lens, it simply clarifies what you’re doing in such a straightforward and elegant manner.”- Ann Handley
  • “I believe that marketers are extremely message-focused. They are well aware of what they want people to hear. They will have to work backwards from there in order to figure out how to make that a possibility. What they should do is look for something that is different or interesting that will attract the attention of others. Concentrate on figuring out what that thing is; don’t be concerned about the message for the time being. Simply identify the most interesting part of the message and then figure out how to connect it to the rest of the message.”- Andy Weir
  • “The goal of a content-first approach is not to produce more content; rather, it’s to produce the smallest amount of content that produces the greatest number of results”- Robert Rose
  • “Putting out content that you want to publish is very different from putting together an effective content marketing program that connects with customers by delivering meaningful experiences that are contextually relevant.” Ardath Albee

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