Proper understanding of your domain authority aids in marketing planning. It is the number of relevant backlinks from other reputable websites that contribute to the scores. It also assists businesses in determining their SERP (search engine results page) rank by combining the root domains and the total number of links into a single DA score that compares the websites for ‘ranking strength’ over time.
Nevertheless, some brands are naturally authoritative due to the keywords that naturally carry some weight. For example, IMDB has a high domain authority that is naturally integrated with related keywords.
This gives you ideas to improve your site.
How to boost domain authority in 8 steps:
- A relevant domain name
- Creation of quality content
- Responsive websites
- Make use of internal link structures
- Eliminating toxic and flawed links
- Increasing the loading speed
- Social media promotion
1. Have a relevant domain name
Starting a website requires a strong and relevant domain name. The name should be easily remembered by visitors, increasing the likelihood of them returning to the site and not forgetting it while browsing the web. If you already own a domain name and don’t want to create a new one, buy it from them. Also, keep renewing it to avoid deactivation.
2. Creation of quality content
Regularly publish high-quality content to earn links from multiple domains. Creating better content will attract other authoritative sites to link to your brand, making it more relevant to the audience.
Optimization affects both Google ranking and domain authority. So, remember to optimize the page by adding tags like title, image alt, and content. Include a few variations for the main keywords in the permalinks, and create a sidebar section for new posts.
Create long-form, in-depth content that covers a wide range of topics to keep the keywords and content relevant. This helps Google understand your blog post’s context. For example, if the post is about the fruit or the iPhone conglomerate.
4. Responsive websites
It is true that a large portion of the audience accesses websites via mobile phones. So, if your website isn’t mobile-friendly, you’re behind. They also impact mobile search engine rankings, resulting in a smaller audience. So, update the website soon and make it mobile friendly.
5. Make use of Internal link structures
Less time is spent searching for internal links, which improves the user experience. Visitors can easily navigate back to the homepage if they get lost in the blog’s archives. This keeps visitors engaged and prevents them from leaving the site, making it easier for search engines to index the entire site.
6. Eliminating toxic and flawed links
You must visit the profile yearly and look for faulty backlinks. This process/habit will help remove bad links that could harm the domain authority.
Also, remove broken links from your website to avoid a negative impact on your audience.
7. Increasing the loading speed
Because many users lack patience, they may leave the website, causing a negative effect and increasing the bounce rate. Check the website’s loading speed using a Google developer’s page speed tool, which will also help improve the user experience.
8. Social media promotion
Social signals are important ranking factors. Encourage your followers to like, share, and comment on your content. You could also add social media buttons to the pages.