Email marketing has advanced rapidly, becoming a popular option for business owners. To communicate with potential customers or clients who may have purchased from you or subscribed to your mailing list as a result of your services, you can use email marketing platforms. Direct marketing that uses bulk emails to educate and persuade potential customers or clients to take a specific action while also building relationships. At its worst, this type of marketing can alienate customers by sending frequent spam emails.
Sending out corporate newsletters, sales promotions, and subscriber-only discounts are great examples of how email marketing platforms can achieve these goals.
On their anniversary, a business owner may email customers with a 40% discount. Following a natural disaster or a company controversy, email marketing may attempt to convey a general message. Personalization helps build and maintain client relationships, leading to increased sales and customer loyalty.
Email is the most effective marketing method because it allows you to nurture your leads. People check their email daily, even if they don’t use social media for a day or two. People stop using social media but not email, so email marketing will never die. It’s also possible for your account to be suspended or deleted at any time, without prior notice. Your email list, however, is yours. No one can steal your leads.
Here are the best email marketing services for both new and experienced business owners.
- Sendinblue
- Mailchimp
- ActiveCampaign
- Klaviyo
- Convertkit
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Sendinblue
SendinBlue is a powerful, easy-to-use email program for small and medium-sized businesses that want to send and automate email campaigns. Customer relationship management (CRM) and landing pages are among Sendinblue’s services. It also lets you preview your finished product to make sure it’s perfect. It’s perfect for transactional emails.
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Mailchimp
You’ve probably seen it online or received an email using it. Mailchimp is the most popular email marketing tool because it is free with some limitations (up to 2000 subscribers and 12,000 emails per month). Also, it provides vital audience analytics to help you improve your marketing efforts. MailChimp’s user interface is fantastic, allowing users to send emails, manage subscribers, track results, create beautiful email templates, and target subscribers.
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ActiveCampaign
With over 130,000 customers, ActiveCampaign has earned a reputation as a top email marketing tool. With machine learning and predictive technologies, it has the highest ROI potential. It’s not free, but it lets you try it for 14 days for free. Each email template comes with 500 automation recipes and 800 integrations. ActiveCampaign is incredibly easy to use.
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Klaviyo
This is a vital marketing tool that allows you to do more than just send emails. Customers use Klaviyo’s email marketing tools in conjunction with Shopify to create a holistic marketing environment. You can also provide a more personalized experience with strong automation and bulk SMS campaigns. Content management is simple and allows you to manage multi-channel client experiences from a single platform. It enables deeper and more meaningful customer interactions. It has many smart personalized features.
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Convertkit
This is a great option for bloggers because it is a simple email marketing platform with no unnecessary eCommerce features. ConvertKit is one of the world’s fastest growing email marketing companies. It doesn’t provide a template because you can send plain-text emails. This makes sense if you want to build a personal brand. It’s an email service provider and a landing page builder.