Local SEO Statistics You Should Know in 2021

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Table of Contents

  • Statistics on Local Search
  • Local SEO Stats for Mobile Users
  • Statistics on Google My Business

Statistics on Local Search

Did you know that optimizing your local SEO strategy can reduce costs? Understanding your target market’s behavior is critical to using effective techniques. Here are some starting stats.

  • A recent study on local SEO found that 82% of consumers read online reviews for local businesses (BrightLocal, 2020

Consumers trust online reviews more than any other type of information on the internet because they are personal referrals.

  • 90% of consumers used the internet to find local businesses (BrightLocal, 2020)

In this age of information, consumers rely on search engines and the internet to find local businesses.

  • Before making a purchase, the average consumer reads online reviews for 13 minutes 45 seconds (BrightLocal, 2020)

It’s no secret that customer reviews can sway purchasing decisions. Local SEO statistics 2021 show that consumers read online reviews to learn more about a business. But they don’t just read what’s in front of them. That’s why you need a great online reputation.

Local SEO Stats for Mobile Users

Globally, mobile phone users are steadily increasing. That means more customers will use their phones to find you. Here are some mobile SEO stats to help your local strategy.

  • Over half of global internet users (52.94%) use mobile devices for local searches (StatCounter, 2021)

More than 30% of all mobile searches are related to location. In 54% of these searches, users are looking for local store hours.

  • 67 percent of smartphone users prefer businesses with location-based mobile websites (Google, 2020)

A monthly 97 billion mobile local searches are made. Even a small percentage of those searches can help your business. To do so successfully, you must first have a mobile-friendly website.

  • Around 80% of “near me” searches are mobile (Google, 2016)

With over 5.27 billion mobile users globally, it’s no surprise that most local searches are done on mobile. Between 2017 and 2019, searches for “where to buy [items] near me” increased by 200 percent, while searches for “store open near me” increased by 250 percent.

  • 76% of mobile local searchers visit the business within a day (Google, 2020)

If you’re still unsure about whether or not local SEO is worthwhile, these local SEO statistics may help. 76 percent of mobile searchers are compelled to visit a store by online information. 28% of those searches result in a purchase.

Statistics on Google My Business

Building your Google My Business (GMB) profile is essential for maximum local visibility. To reap the rewards, you must know how to fully utilize its features. Here are some Google My Business stats to help you out.

  • 86 percent of people use Google Maps to find a business (Backlinko, 2020)

Google Maps is a great location tool. Given its accessibility, it’s easy to see why consumers rely on it to research local businesses. Users will see an empty listing if your business listing is not claimed. Worse, Google may cache incorrect information, resulting in a negative impact on your business.

  • 35% of unclaimed GMB listings are local businesses (LSA Insider, 2017)

According to Google My Business stats from LSA Insider, most businesses have yet to claim their listings. Claim your listings as a local business. Why? Because it contains vital information that potential clients must know before doing business with you. Your customers should have your address, phone number, directions, and business hours. The easier it is for them, the more likely they are to visit your store.

  • From January to July 2020, Google My Business listings increased calls by 61%. (Small Business Trends, 2020)

Between January and July 2020, Small Business Trends reported a 61 percent increase in calls from business listings. This was during a time when many businesses had to close. Many of these calls were made during the pandemic, with customers checking in on their favorite stores and asking about changes. This is excellent local SEO marketing.

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