Everybody knows what the power of effective marketing can have on a business. Regardless of the fact that you prefer the traditional marketing methods or you prefer more modern, digital campaigns, you know the importance of marketing to potential customers.
When you make use of it correctly, marketing tells the world exactly who you are and what you are representing, bringing in prospects while simultaneously helping to keep your current clients up to date on your latest products and services. It can turn companies into brands by providing a personality of sorts for your business and it can help you build connections within industries that will stand the test of time.
When this mediums are used incorrectly, marketing can become as confusing, as insensitive or outright inaccurate. It can even push your prospects away, it can be the catalyst for why a client will leave and it will leave your audience frustrated and uncertain about your products, your services or your whole business.
But how do you get to know that the marketing techniques that you are using are actually effective?
Before you start posting, tweeting, emailing or even running an ad, you should ask yourself a few key questions to be sure that your program runs smoothly and is also as effective as possible.
1. Who am I? Or rather, who is my company? Is my marketing campaign in line with my brand? Do the colors, the tone, the design and the overall message fit in with the personality of my company? Would all of this sound weird to my consumers, coming from my organization? If your campaign is not in line with your brand, it can just lead to confusion for your customers and also to any potential prospects who may view it.
2. Who is my ideal customer? Who are you bringing the greatest value to? Who would you most benefit from working with you? Furthermore, what do you think is the average demographic that your company appeals to? By getting to know who your ideal customer is, you can create various ads that would be appealing to that specific customer. Things like the memes, the fonts, the choice of words that you make use of, your call to actions, all of these things must be aligned with that particular type of customer. You need to think what you will do if you were in their shoes, with their mindsets, what would you be most open to responding to? Now do that.
3. What am I getting the customer to do? How do your customer feel? What is your particular call to action? Are you in any way attempting to get them to sign up for a demonstration? Are you looking at educating them on some recent changes that you made to your products or services, or are you just simply trying to get them to consider working with you or to begin with? You have to be set on what your goal is; otherwise, you will not reach it. Make sure that your goal is very clear to yourself, to your team and to the customer.
4. What is separating us from the rest? Is it the quality of the product or service you offer? Is it the cost? What are you doing that is so different from your competitors that sets you apart from the masses? Do not be afraid to elaborate on your strengths. Become passionate about what you do. Take pride in the work you do, and let people know that you are the best option for either A or B reason. This confidence you have should be exemplified in all that you do. Do not shy away from it; use everything to your advantage.
Note: Marketing takes practice. No one gets it right or accurate on the first try. It requires much of practice, some trials and error. But if you are willing to study and master what works for you and know what does not and then you learn from the mistakes you make, you can go from the guessing game marketing to high-quality, targeted marketing strategies. You can avoid the waste of time on what doesn’t work so that you can be focus on what does. And most importantly, you can in no-time tell the difference between the two.