Email marketing is still one of the most effective online marketing methods. Some say email marketing is dead, but this is untrue. Email marketing still works if done correctly. As the world’s internet users grow, so do the opportunities in the digital world.
The open rate is the most critical determinant of e-mail marketing success. Your email open rate determines how many customers are interested in your email and your business. So, if you don’t know what an email open rate is, read on.
Email open rate appears to be the number of people who open and read your email. Half true. The number of users who preview your email’s image or click on any link within it. To put it simply, a user must interact with your email to increase the open rate.
In addition, many people are perplexed as to how email open rates are calculated. Let’s clear the air.
Say you sent 100 emails, 20 of which were opened and some action ensued. So your campaign’s open rate will be 20%. Globally, a good open rate is now around 27%. However, due to the pandemic, it fell by 2% last year.
Let us now get to the point. When sending emails, many business owners or creators suffer from low open rates. Sending emails isn’t simple. Here are the top 6 email open rate increasing tips.
Choose the right audience
Choosing the right audience is crucial to increasing your email open rate. Most companies ignore this and email random people. Imagine sending a stock broker email to a doctor who will undoubtedly ignore it. So what?
You can correct this error by analyzing your data and sending targeted emails to users who recently engaged with your website or content. If you send 100 emails, make 70 of them relevant and 30 non-relevant.
Everyone knows and advises creating appealing email. True, but you should know the exact parameters to consider for an appealing email.
The email’s heading increases the open rate. If you got the right heading, you did 70% of the job. You can use a controversial title, a horror story, a customer-related title, etc. After the heading, keep the email body short. Shorten it. Use your industry’s keywords ( You can use Google keyword planner for choosing the relevant keywords ). Keep your customer connected to the main link. You win when the customer clicks the link.
This is a confusing point, but it works. You must be aware that most people, including yourself, ignore 90 out of 100 emails.
So, you must choose the right time to send emails. The best time to send an email is not easily determined, but you can test it to see when it is most likely to be opened.
This is important because when someone is at work, they will likely ignore any mail. You must choose a time when your customers are idle and mobile. For example, the correct time can be in the morning or around 3 p.m.
You are done if you can directly connect and engage with your lead. People love to sample their knowledge on any topic. And if it’s about them and their interests, they’ll open your email. You are on the right track if you directly question the user and relate to them.
But remember not to ask personal or hateful questions. Your email may be spammed. You can ask about their hobbies, favorite foods, pets, travel destinations, hobbies, occupation, etc. So, asking questions can boost email open rates.
We mentioned the importance of the right audience. Segmentation can also help increase open rates. In most cases, it takes too much time and data analysis. But proper segmentation can quickly increase your open rate. Segmenting your list means categorizing customers by interest. This will give you a lot of lists to choose from.
You don’t know whether you’ve written a legitimate or spammy email at first. To avoid spam, try to write a message that everyone can trust. If the user has to question whether you are a real person, your email will be considered spam. Realize this. If you write spam, it will go straight to the user’s spam folder.