- Cross-channel sales
- Email access
Brands strive to create emails that stand out in their subscribers’ inboxes as personalization and segmentation become the norm. Brands now include interactive elements in their emails to engage their users. Making an interactive email is difficult. Adding small interactive elements to your emails is easy and can increase engagement. We predict that interactive emails will be the hottest email marketing trend in 2022. Interactive elements include animated GIFs, countdown timers, rollover images, and interactive sounds.
Email marketing has become a popular cross-channel marketing strategy in recent years. The way your subscribers interact with your emails can help you create engaging social media campaigns for them. Similarly, data from other social media platforms can be combined to create a more cohesive email marketing strategy.
They are trying to automate their emails. This frees up resources and personnel for other marketing strategies. Automation sends the right email at the right time, helping brands engage their audiences. Automation, customer analytics, and AI help you create relevant emails without losing personalization.
Gamification is the process of adding rewards and points to non-gaming tasks. It increases email open rates by 30% when used with email marketing. Loyalty programs and other gamification features in your email campaigns increase brand awareness as more people engage with them. Gamification supports cross-channel marketing. You can ask your customers to share their awards on social media.
More email marketers are making their emails accessible to a broader audience. Making emails accessible is as simple as increasing the letter size. So as not to overwhelm the users, some brands use simple color schemes or monochromatic color palettes For example, adding audio to emails makes them more accessible to blind people.
Just because a strategy or tactic is popular doesn’t mean it will work for you. So always A/B test your emails before sending them out to the masses.