What good is keeping track of conversion rates? Why should we improve eCommerce conversion rate? How to boost eCommerce conversion rate? Then you’ve come to the right place.
Why is it important to improve eCommerce conversion rates?
A good eCommerce conversion rate and social proof eCommerce site are the main goals of having an online store on your website and social media. However, according to 2016 Econsultancy and RedEye CRO reports, only 22% of businesses are happy with their conversion rates, and 35% have a rate less than 1%.
Conversion rate optimization (CRO) is the most neglected aspect of digital marketing. This is why every eCommerce manager must test multiple methods to increase eCommerce conversion rates. Not to brag, but Rein Digital can help you increase your eCommerce conversion rates.
If you are determined to improve your company’s rates, keep in mind the following points.
1. Improve product descriptions
In an eCommerce website, product descriptions are important because they not only describe the product but also improve the user experience and the online store. It will help customers decide.
So, make the description simple to read, concise, and engaging for the site visitors who should use the product.
2. You should focus on Product Pages and Images
Images are one of the many conversion optimization secrets. The main difference between shopping online and shopping offline is that customers can touch the product before buying it. To avoid this and keep in touch with potential customers, uploading high-quality product images to the product page is essential.
So, the more customers swoon over product images, the more potential customers will add to the cart during checkout. The first step is to upload high-quality images with no white space and as many angles as possible. All of these tips will help you convert more visitors into buyers and thus increase your eCommerce conversion rate.
3. You can leverage on Personalization
Personalization is the key to increasing eCommerce conversion rates. Forrester Research found that 66 percent of consumers said personalized content influences their buying decision, and they can’t help but add to the cart. This enables people to buy their desired products more quickly and efficiently.
Personalization can revolutionize online stores by improving the user experience. It has AI-powered tools that help optimize eCommerce. Also, keep up with the latest digital marketing trends.
4. Reduce or eliminate shipping costs
Around 50% of eCommerce merchants offer free shipping to their customers, with some offering fixed rates and others adding the cost if it exceeds a threshold.
A study found that people who shop at eCommerce sites that offer free shipping are more likely to feel rushed. If your company does not allow free shipping, make sure your customers can see or track their packages, or set a flat rate for shipping on your social media platforms.