You probably don’t have the budget for a large-scale content marketing campaign if you run a small firm. This puts you in command. You probably don’t have a lot of time to build up a solid content marketing plan on top of handling bookkeeping, admin, leadership, analytics, and everything else you’ve dabbled in today.
Nonetheless, you want — and should get — good content marketing to perform for you. You’ll be on the losing end of a battle with other businesses if you don’t have one. Especially because 78 percent of those businesses have a content marketing team of three or more.
You’ll need tools on your side to compete with it. That’s why we’ve revised our list of nine must-have content marketing tools for any business owner:
Content Marketing Tools to Use:
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Keyword.io
Keyword.io was on our initial list for a reason: it’s a fantastic free tool for starting started with keyword research.
There will be a stumbling block or two. Before you can play around, you’ll need to create a free account. And it could take some getting used to before you figure out how to compare terms to create insights about search engine behavior.
You might want to upgrade to something more robust, like Moz, once you’ve gotten acclimated to the idea of using keyword research to generate content.
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Canva
Including visual components in your material is always a good idea. Canva is still one of the most powerful tools for quickly creating stunning visual elements without a graphic design degree. Here you may make advertising, charts, social media pictures, and more using templates. One caveat: it’s a touch too entertaining for its own good.
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Campaign Monitor
Does this ring a bell? It’s a quick and easy method to get started with email marketing and automation solutions. And one thing is certain: you will require an email platform. Not only are opt-in email lists one of the most successful ways to promote to your loyal consumers, but they’re also easier to construct than ever.
The tools provided by Campaign Monitor allow you to design personalized campaigns and strong customer journeys. Even if you’ve merely taken the effort to build up the campaign, each customer will feel like a special priority.
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Evernote
Have you ever wondered how the best content manages to bring together all sorts of relevant facts and figures? It’s possible that the writers and researchers are utilizing Evernote or some similar program.
Evernote is a quick way to take notes on anything you see online that you think might be relevant to your most recent material. With Evernote’s paid edition, you may grab quotes from the web, add your ideas with “Rich notes,” and even annotate research-heavy PDFs.
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Followerwonk
If you have a significant Twitter following but your postings aren’t getting much attention, you may need more information. Follerwonk is the precise treatment. It examines your social media audience to determine what they’re interested in, allowing you to focus on themes that are more likely to generate meaningful engagement.
The more people who follow you, the more valuable it will be, but everyone should spend some time to think about what their readers care about the most.
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Trello
When the entire world looked to go remote in 2020, one thing was clear: we needed effective strategies to manage our professional lives. In this department, Trello is a must-have tool. Even when managing several individuals, its workspace and project management tools allow you to see a whole workflow from start to finish.
When you make an assignment in a “card,” it automatically informs everyone who has been invited to it. Consider it a technique to keep everyone engaged to the same tasks without feeling like you’re herding cats.
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CoSchedule
It’s all about timing in content marketing, just like it is in comedy. If you published an epic “The Ultimate Guide to Widgets, Part II” piece before the “Part I,” it wouldn’t go down well.
CoSchedule is a consolidated calendar and planning tool that allows you to see your whole content strategy in the same way that you would a general campaign plan. If you need contributions from writers and editors who are part of the content pipeline, it’s very simple to incorporate additional team members.
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Grammarly
Are you unsure if it’s “Its” or “It’s”? Not sure if you entered “your” instead of “you’re” by accident? You don’t know if a single misspelling or grammatical error will detract from the credibility of your amazing arguments.
You don’t need an editor following you around, scrutinizing every word you write. Grammarly detects all kinds of blunders automatically. Its premium edition even scans for clarity flaws that, once corrected, can improve the look of your work.
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Scoop
The art of content marketing boils down to one question: how interesting are you? Scoop. It assists you in compiling some of the most intriguing material to curate from the internet. As a result, your own content marketing presence becomes a must-follow.
With Scoop, you can find and post selected content.
You’ll spend less time on your content marketing and more time enjoying the additional attention if you do it quickly.
Finally
It’s easy to get discouraged when it comes to content marketing. It doesn’t have to, though. There are a plethora of low-cost (and even free) tools available to assist you in identifying the type of material that your target audience desires.
There’s no reason you can’t create an engaging presence that naturally catches people’s attention with these nine techniques. In the end, it’s the kind of strategy that leads to a more manageable work week and significant business growth.