What is Digital Marketing for E-commerce?
E-commerce marketing is also known as digital marketing. It involves attracting website visitors, persuading them to make an initial purchase, and then retaining them to do business.
You may be wondering how to get your first sales and whether digital marketing is the answer. But before you answer that, you must consider other aspects of E-commerce marketing that attract targeted visitors to your website and generate sales.
Comprehensive digital marketing for e-commerce uses social media and SEO to build brand awareness and increase customer base. Your goal is to provide prospective customers with a seamless digital experience regardless of how they find you or where they transact.
Here are some top digital marketing strategies for increasing E-commerce sales.
2021 E-commerce Marketing Strategies
Any E-commerce marketing campaign aims to maximize RACE’s potential. Reach > Act > Convert > Engage. To launch a successful E-commerce marketing campaign, start implementing the following tips.
1. Make use of video marketing
Not all products require video, but if you have something to show, show it rather than describe it. One study found that 84 percent of shoppers feel confident buying after watching a relevant video. Video establishes trust when making purchases.
Customers can touch and feel products in physical stores. Sadly, this doesn’t work for E-commerce and may confuse shoppers.
Shoot high-quality videos to show your product’s effectiveness and features so customers know what it does and why they need it. Show your products being used by real people.
Video is no longer a niche category when it comes to diversifying your organization’s content offerings. In recent years, video production has become an affordable and effective way to convey detailed information about your company.
Fitbit, for example, uses videos in product descriptions to increase sales. Using video elements in web design is also popular because internet videos effectively evoke strong emotions in viewers.
2. Rank and convert better with a blog
A successful E-commerce marketing strategy includes blogging and content marketing. Producing valuable content like blogs, infographics, articles and expert tips and then sharing it with a larger audience is content marketing.
Podcasts, videos, webinars, look-books, and social media are examples of non-text content. All multimedia content must be woven into a cohesive content marketing strategy.
Blogging allows you to target important keywords as part of an E-commerce link-building strategy. It enhances content that doesn’t naturally appear on product or category pages. It will have long articles that rank well in organic search.
Short-form content produces three times the traffic, four times the shares, and 3.5 times the backlinks as long-form content.
With E-commerce content marketing, you can directly communicate with your current and potential customers. Ultimately, you benefit from improved client connections and increased conversion rates. Long term, relevant content may increase brand affinity and consumer loyalty.
3. Boost social media engagement
For a newbie, digital marketing means social media. With 3.78 billion users on social media, marketers must target their target demographic while expanding their reach. Advertising on social media sites like Facebook, Instagram, Twitter, and Pinterest can help your E-commerce business.
You can also sell them on Facebook’s marketplace. Instagram now has a ‘checkout’ option for your products. Try opening your shop on Instagram for quick purchases. Ensuring that your goods and services are available on social media may also help.
4. Personalize emails and content
Personalized content can help increase online sales in a competitive market. Collecting and analyzing this data can help you create stronger brand initiatives, meaningful content, and consumer-centric experiences.
Conversational commerce is gaining popularity and it is best to use a conversational tone with your customers. Users respond better to human-like messages than soulless platitudes. Use live chat or an interactive quiz to personalize the user journey.
Content personalization requires you to identify your target audience’s USP and craft a communication around it.
Including email marketing in your E-commerce marketing strategy can significantly influence consumer purchase decisions. A personalized email uses the user’s name instead of a generic greeting, increasing open rates by 26%. People are more likely to buy from companies that send them personalized emails.
5. Think about affiliate and influencer marketing
Through a custom URL, affiliates (companies or individuals) can sell your products for a commission. Using a campaign URL builder to tell a generic sale from an affiliate sale.
Affiliate marketing is used by 81 percent of businesses to increase revenue. Provide affiliate links to influencers and content creators to promote your product.
Even if you doubt influencer marketing’s credibility, it provides a great ROI (ROI). 90 percent of marketers believe influencer marketing delivers a similar or better ROI. To create a cohesive marketing strategy for your E-commerce business, include affiliate marketing with social media influencers.
These strategies work well when targeting Gen Z and millennials who value their peers’ opinions. In this case, you’d want to identify the most popular influencer among your target demographic. Then you can use that influencer’s reach to get more targeted exposure.