4 Reasons to Incorporate Video into Your Marketing Strategy

Video marketing has been found to be more effective than both text and graphics when it comes to garnering social media shares. As time-consuming as it is to make a video, these figures are compelling enough for every organization to begin exploring how video marketing may connect with their audience, educate them about the company …

Top 5 Email Marketing Services

Table of contents Mailchimp Sendinblue Hubspot ConvertKit MailerLite Mailchimp Mailchimp is a popular but expensive email service. It is a good starting point for beginners due to its user-friendly interface. Mailchimp offers A/B testing, premade and custom list segmentation, and send time optimization for email campaigns. Using an e-commerce plugin, you can customize email content, …

How to make the most of your digital marketing in the face of the demise of third-party cookies

A cookie is stored on a user’s computer when they visit a website. To keep track of a user’s information (such as log-in information) and browsing history when they visit a website, cookies are used. Cookies can also be used to track customer behavior for marketing purposes. In contrast to first-party cookies, which are specific …

4 Keys to financial services marketing success in 2022

The financial services industry was hit hard by COVID-19. An industry-wide survey conducted by McKinsey in June of 2020 found that businesses across the world were experiencing declines in revenue, savings, and spending. PWC estimates that during the pandemic, 49% of people are staying at home, while 57% are solitary. It’s not uncommon for people …

Digital marketing pitfalls to avoid

Automation is a common practice in the digital marketing industry. As a result, marketing groups are free to work on more strategic projects rather than ones that require a lot of manual labor. Teams are better able to handle their most important daily tasks when human error is minimized. Automated digital marketing has a clear …

Six Popular Email Providers That Are BETTER Than Gmail and Yahoo Mail

Many marketing strategies through adverts have been helpful most especially softwares which could be both effective online or offline by prominent Email providers, interestingly many of such providers help to access customers without “Spams”. Spamming is inevitable in scenes whereby the customers feel threatened by illegal access or frequent advert, which many perceive as “intrusion”. …

How to Track Lead Status to Maximize Sales

The lead or sales state of a potential customer reflects where they are in the sales funnel. A customer who has only recently been identified is still in the lead qualification phase. Whereas a customer who has been exposed to multiple sales pitches and expressed interest in the product may be regarded as ready to …

Manage Employee Retention to Reach Your Goals

Over time, the percentage of employees who stay with a company can be determined by their retention rate. The more stable and pleased your employees are, the higher your retention rate. For nearly a decade, the number of employees leaving the company has been increasing. Employee resignations, terminations, and layoffs all fall under the umbrella …

How to Advertise on Social Media With Targeting Superpowers

Ad formats and targeting options are becoming increasingly sophisticated. Consider testing and using new features as soon as they’re available to your customers. At the very least, experiment with the ones that are most closely related to your social media marketing objectives. Here are some tried-and-true best practices and tips to help you get the …