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Things to Note About Email Marketing

Email marketing is a marketing technique in which commercial communications are sent and sales are generated through the use of email as a tool. Using email marketing as the foundation of your eCommerce marketing strategy is essential. It can be something as simple as sending cart abandonment emails, or it can be something as complex as having numerous email nurturing campaigns designed to build long-term relationships and generate more long-term sales.

What is the significance of email marketing?

Email marketing is one of the most established online marketing strategies, and it continues to hold the top position in the marketing mix of the majority of enterprises. Despite the fact that individuals are constantly assaulted with advertising offers and commercial campaigns everywhere they turn, the inbox remains one final haven of quiet and isolation on the internet. If you can get your message into their inbox, you will have established a strong relationship that will almost surely result in future sales. Here are some of the reasons why most marketers still believe that email marketing is the most effective tool in their toolbox:

Email generates the highest return on investment

According to VentureBeat, email is the most effective advertising channel, generating a return on investment of $38 for every dollar invested. According to the McKinsey analysis, email is still 40 times more successful at recruiting new consumers than social media sites such as Facebook and Twitter. Furthermore, according to the Direct Marketing Association, when done correctly, email marketing segmentation can enhance sales income by 760 percent.

Email has a tremendous amount of reach

According to Radicati, the total number of active email accounts will reach more than 2.9 billion by the end of next year. This represents a higher number of active users than both Facebook (1.8 billion) and Twitter (315 million) combined. Everyone who is active on the internet is required to have an email account, which serves practically as a virtual currency on the internet. As a result, when it comes to reaching out to potential clients online, email is the most effective tool available to online business owners.

Email conversion rates are really high

With all display ad formats and placements combined, the overall click-through rate (CTR) is 0.17 percent, or less than 2 clicks per 1000 impressions. The average click-through rate on Facebook is 0.119 percent, while the average click-through rate on Twitter ranges from 1 to 3 percent. Email, on the other hand, has an average click-through rate of 3.42 percent across all industries and devices. When compared to other online advertising channels, the costs of running email marketing campaigns are significantly lower, which explains why it consistently ranks as the most cost-effective lead generation tool available.

Mobile-friendly email marketing is becoming increasingly popular

68 percent of companies, according to Salesforce, have already incorporated mobile marketing into their marketing mix as a result of the increasing importance of mobile marketing. As a result of the staggering 79 percent of people who use smartphones to check their email (a higher percentage than those who use smartphones to make phone calls), it is not surprising that email opens on mobile have increased by 180 percent in the past three years and that average smartphone conversion rates have increased by 64 percent in the same time period. Creating campaigns that are mobile-friendly is the bare minimum. Another approach that would be even better would be to optimize every aspect of your email campaigns in order to drive more traffic and sales.

5 Email Marketing Examples to Save for Later

This article discusses 5 successful email marketing campaigns, the factors that contribute to their effectiveness, and how you may utilize them to improve your company’s campaign.

Now, have a look at these email marketing samples!

1. Grana

The most straightforward email is a welcome note. They’re simple to produce, and as this example of an email marketing campaign from Grana demonstrates, they don’t have to be elaborate or extravagant to be effective.

These emails are intended to express gratitude to subscribers for subscribing to your email campaign. They may also contain connections to your website, but they are not required to feature overt calls to action.

They’re intended to communicate to users that you value their time in visiting your site and subscribing to your list.

Your welcome emails should be consistent with your company’s existing branding and marketing materials. They set the tone for the remainder of your correspondence with each subscriber, so it’s critical to inform them of what to expect.

If your campaigns do not include welcome emails, you can configure them to be sent upon each new subscriber. Additionally, you can choose how soon after a person subscribes to give them testing.

While some businesses like to send a welcome email immediately upon a user’s subscription, others prefer to wait a few hours, or even a full day.

The best selection for your organization is determined by your preferences and business model, but if you’re unsure, you may try a few alternative possibilities and see which timing generates the most openings or clicks.

After testing the timing of your email, you can schedule all of your welcome emails to send at the optimal time for your business.

That way, you can be certain that you’re maximizing the value of your new subscribers from the start.

2. Hellofresh

Although the actual purchasing procedure differs every consumer, the majority of your subscribers will be unwilling to make a purchase or sign a contract following their initial engagement with your business.

Rather than immediately sending sales-oriented emails, you can encourage your subscribers to engage with your company in other ways.

This is accomplished by inviting new email subscribers to follow Hellofresh’s social media pages.

The more channels you utilize to communicate with your target audience, the more familiar your brand will become to them. This increases the likelihood that they will finally convert.

Hellofresh entices visitors to visit their social media profiles by showcasing the types of eye-catching, high-quality images they share on those platforms.

This is far more effective than text-based links or simple buttons, as it captures readers’ attention and informs them of what they may expect when they click.

If you’re a social media user, sending emails like this one can be an excellent way to engage your readers in a variety of ways.

However, even if you are not active on social media, you may utilize the same concept as in this efficient email marketing example to inform your readers about how they can learn more about your brand.

Do you have a blog that is updated on a regular basis? Do you have a YouTube channel? Do you provide content on other websites?

Notifying your email readers of your location can go a long way toward assisting them in learning more about your business and laying the groundwork for generating quality leads.

3. Airbnb

Once a subscriber joins your list, you must maintain their interest. The most effective approach to accomplish this is to provide material that is personalized to their specific interests.

The method you use to accomplish this will vary according on your sector and business strategy. Airbnb accomplishes this by informing users about available rentals in cities they’ve viewed.

If an Airbnb user has viewed homes in a city but has not yet booked, there is a significant likelihood they are still interested in rentals in that region.

They’ll be inspired to check out popular listings in that area when they receive an email with information about them.

This is significantly more effective than emailing the same message to each recipient.

While there are rentals available worldwide that may be enjoyable for users, the majority of subscribers are unlikely to schedule a holiday merely because they see a cool Airbnb listing.

However, if a consumer has already looked at a particular area, focusing on that location increases the likelihood of securing a booking.

Naturally, this method is proprietary to Airbnb and cannot be replicated identically outside the tourism business.

However, Airbnb is an excellent example of what personalisation can accomplish in email marketing; therefore, find ways to customise your ads to improve results.

4. Fine Life Co

Customizing your emails for your readers can take a variety of shapes. Some of the most effective emails for ecommerce shops are shopping cart abandonment emails.

If you’ve ever visited an ecommerce site, placed an item to your basket, and then abandoned your cart without making a purchase, you may have received an email similar to this one from Fine Life Co.

These emails are intended to remind users of a product they previously purchased and to make it simple for them to purchase it.

From a marketing perspective, this eliminates the guesswork associated with selecting which products to include in your content.

Rather than sending the same email to everyone of your subscribers, you may send them individual emails featuring products they choose. Additionally, by linking straight to their shopping carts, you enable users to complete a purchase with a single click or two.

This method is widely used by ecommerce merchants for one simple reason: It works.

If you want to maximize the effectiveness of your cart abandonment emails, you may follow the example above and include an additional incentive for users who complete a purchase after receiving them.

A 10% discount may seem insignificant, but it may be all you need to entice members to return and purchase the goods they desire.

It may be precisely what you need to reduce abandoned carts on your site, so use this email marketing example to get your email draft started!

5. Lyft

As discussed previously, discounts are a great method of enticing subscribers to return to your site. However, you are not need to wait for a subscriber to take action before offering a discount.

Sending discounts right away may be all that is required to persuade subscribers to use your service for the first time – as Lyft does for new members who have not yet taken a ride.

If someone is on the fence about using a service, a tiny discount may be all that is required to convince them to give it a try. It’s only $5 off per ride in this example – but that’s enough to entice a cautious prospective member.

Additionally, if your business strategy is based on regular clients, you may provide a more substantial discount to first-time customers.

They’ll be far more willing to try a new product or service if it’s discounted, and after a favorable experience, they’ll feel comfortable paying full price in the future.

Naturally, you are not required to restrict discounts to new consumers. You can provide discounts to loyal or long-standing members as a way to say “thank you.”

When it comes down to it, everyone appreciates the opportunity to save money. Offering even tiny discounts to your target group may be all you need to close the deal – and Lyft is one of the best email marketing examples of how to do it.

6 Qualities of a Good Email Marketing Campaign

Email marketing is one of the most powerful marketing methods available in the industry. An email marketing campaign requires time, strategy, and testing. To maximize the effectiveness of your email marketing campaigns, you need to understand the fundamentals of a good email marketing campaign.

1. They have great subject lines

The title is what draws an email recipient in and compels them to read the rest of your message. You may entice customers to open your emails using promises, praises, surprise facts, humor, and a variety of other strategies.

It’s prudent to create many headlines for each email so that you have a list from which to choose. If you like several, you can conduct an A/B test to see which is the most effective. With this data at your disposal, you can create more effective email headlines in the future.

2. They’re compelling and easy to read

Once you’ve persuaded your readers to open an email, the body text must maintain their interest. Spend time on the email copy and write in an easy-to-read conversational tone. Additionally, by including a few photographs, you can improve the overall look of your email.

Checking the click-through rate to your website is an excellent approach to determine the success of your email’s body copy. If receivers open your emails, this indicates that your title is effective. However, if they are not clicking, they have exited the sales funnel while reading. By experimenting with different types of body copy, you can determine what works best to keep clients interested.

3. They’re relevant

If you want customers to open and read your emails, they must be relevant to them. This is most effectively accomplished by tracking individual clients as they navigate across your website, allowing you to observe what they read and do. Based on that data, you can construct emails that are automatically sent to clients who have specific interests on your site.

Additionally, you may use demographic data from Google or other sources to determine a user’s probable age, gender, and location, which can assist you in targeting customers. Essentially, you want to make the best use of the information that is available to you, as otherwise, your emails would be labelled as spam and discarded.

4. They have goals

If you send an email, it must be purposeful. If you don’t have a purpose for it, it won’t function for any customer. However, if you understand what you want customers to do, it will show.

You may use emails to advertise products, announce sales, announce future events, and give coupons to your loyal customers, and they are much more likely to appreciate emails that focus on those criteria than emails that are sent randomly.

5. They’re sent at the right times

This is a particularly challenging aspect of efficient email advertising, and the exact data you utilize may vary depending on the source.

Because the majority of individuals do not check their emails on Saturdays and Sundays, the weekdays are the best times to send emails. With this in mind, you can experiment with your initial email blasts to determine whether they are more frequently opened in the morning, afternoon, or evening – and then pinpoint certain periods.

The more you test and measure recipient interactions with your emails, the more likely recipients will open them and even click through to your website.

6. They’re compatible with mobile devices

Today, mobile compatibility is critical for websites and email. If you’re sending an email utilizing templates, those templates must automatically change to different-sized devices. If they do not, a sizable chunk of your recipients — often as many as 50% — will be unable to read what you sent.

To address this, ensure that your email, themes, graphics, and content are all responsive to a wide variety of screen widths. Your message must adapt to the medium through which your customer communicates, or you risk alienating a sizable segment of your target market. And when customers are isolated, they are practically certain to depart.

What does the term “email deliverability” mean?

Email deliverability refers to the ability of your emails to reach their intended recipients’ inboxes. The majority of domains have a high rate of email deliverability, which means that their emails typically make it to their intended recipients.

Certain organizations, particularly those that send a high volume of sales and marketing emails, may discover that their emails are being marked as undeliverable or ending up in spam folders—which begs the question: What factors affect an email’s deliverability?

The first factor that affects email deliverability is the email’s content. Email servers (such as Gmail) make every effort to ensure that emails delivered to users’ inboxes are pertinent and relevant, rather than spam.

There is a list of email spam words that, if found in the body of your email, will significantly reduce the likelihood of it ever reaching the recipient’s inbox. Free, act now, Venmo, (seriously), and limited time have been identified in enough spammy emails that most email servers automatically place them in the recipients’ spam folders or even block them entirely.

The other factor is the reputation of your sender. If your email address has a history of sending spam or low-quality emails, you will be penalized, and future messages may not reach inboxes as expected.

Suggestions for increasing email deliverability

Maintaining a healthy sender reputation and email deliverability requires the following tactics:

1. Try to get engagement

Businesses that send engaging emails have no reason to be concerned about email deliverability. Engaging emails do more than look cool; they compel the user to act via clicks.

Email opens and clicks have an effect on deliverability. If there is a significant difference between these two figures, it can actually be detrimental to your sender’s reputation. The idea is that users will open the email and, if the CTAs are relevant, they will click—which means that an email with a high open rate but low click rate may lack both good content and relevant CTAs.

Pro tip: Including the recipient’s name or other form of personalization in the email subject line can increase engagement by up to 26%.

The only certain way to maintain a healthy email engagement score is to send relevant content to the appropriate audience. This does not necessitate the creation of hundreds of demographically segmented micro-lists, but it does mean that you should avoid blasting your entire audience.

Additionally, soliciting responses from your audience is a good idea. While the concept of a two-way conversation may seem absurd (consider how many newsletters you actually read), it is not against the rules. Consider ending one of your newsletters with an open-ended question and watching the responses pour in.

2. Don’t overwhelm your audience

For a million other reasons, this should already be a priority. Excessive emailing to an audience is one of the worst mistakes a business can make, as it can result in users abandoning the brand completely.

Overwhelming an audience can also have a detrimental effect on your deliverability. There is no hard limit on the number of emails you can send to your audience, and sending too many emails will not get you into trouble specifically. Rather than that, your users will be irritated by you.

They’ll stop opening your emails, unsubscribe, and mark your messages as spam, reducing your deliverability.

The most effective way to keep your email audience engaged is to establish some fundamental email cadences for your brand.

3. Double-check your email lists

This is where a large number of email senders run afoul. Creating an email list is difficult. To build a decent email audience, it takes time, patience, and a ton of good content. Multiply that by your conversion rate, and it becomes clear why businesses and email senders avoid list pruning or rely on third-party list vendors to secure additional contracts.

However, maintaining control of your email list is the only way to ensure that your emails remain healthy and deliverable. Email lists deteriorate due to a variety of factors. Individuals leave companies and their email addresses expire, or perhaps the content of your company is no longer of interest to them.

Additionally, list vendors are risky. There is no way to determine which contacts on the list are still healthy or even eligible to receive emails; the only way to determine this is to email them. Emailing an out-of-date list with a high bounce rate will negatively impact your deliverability.

It’s a good idea to maintain control of your email list management by manually unsubscribing bounces (if your email marketing software does not already do this) and recipients who have never opened your emails. There is little benefit to keeping them around, and maintaining a habit of removing them will help you maintain a healthy deliverability.

4. Exclude auto-spam words

Spam words are words that detract from your content’s deliverability simply by being present. ISPs and email providers have determined that emails with specific verbiage are more likely to be unsubscribed from and marked as spam than other emails, so the verbiage itself is a penalty against email senders.

Spam verbiage includes the following: call now, exclusive deal, free, prize, order now, and get out of debt.

This is not to say that emailing your children about a great deal on a car from Craigslist will render your email undeliverable. The spam-words rule is primarily applied to repeat offenders and is weighed against a sender’s reputation along with email open rates, unsubscribe rates, and other metrics.

Email Marketing Software

Many marketers are underestimating the power of email marketing as a long-term strategy. They may believe that it is no longer effective in today’s environment of overloaded email inboxes and sophisticated filtering, or that it is only useful for price discounting in certain circumstances.

Instead, when done correctly, email marketing can aid in the development of customer loyalty, the nurturing of leads, and the increase of direct sales. Email messages that are useful to the recipient also help to increase your brand’s awareness.

In an ideal world, you would spend time carefully crafting each email message to ensure that it had the greatest possible impact. After that, you’d go lie in a hammock on a tropical beach with a Corona in your hand and a lime in your mouth. Unfortunately, the world does not operate in an ideal manner.

Marketers can take advantage of marketing automation tools to create behavior-based automated email sequences that almost give the impression that they are writing personalized messages (though they can’t help you with the Corona on the beach, of course).

What are the benefits of using email marketing software?

Marketing automation software enables you to segment and manage large email lists in an efficient and effective manner. In the event that you are not currently utilizing a marketing automation system, what will compel you to consider investing in email marketing automation tools?

When it comes to staying in touch with sales prospects and customers, email marketing software is a cost-effective option to consider. Using it to promote specific products or services, announce new launches, or showcase valuable content can be extremely beneficial.

Here are five specific advantages of using email marketing tools that you should know about.

1. Email Automation

Although the initial set-up is time-consuming, once your lists have been segmented and your messages have been created, the sending process is completely automated.

Normally, you would create a sequence of email messages with conditional branching as part of your workflow. All of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) will receive message “A,” as a result.

However, it is what happens after that is the true magic of automation. The recipients of message “A1” will receive it a few days (or whatever time period you specify) later if they do not open the message or take any action. The message “A2” will be delivered to those who do click on your call to action (CTA) or respond to your offer, on the contrary. And so forth.

2. Market reach

Email marketing software enables you to reach a targeted market at a lower cost than traditional marketing channels such as banner ads, print, television, or radio advertising.

It is possible to rent or purchase lists; however, if you have built your list of recipients using opt-ins or if you follow a permission marketing strategy, the audience targeting is even more effective. The majority of marketers begin with a purchased list in order to gain initial subscribers; however, if you build your list around loyal customers and organic website traffic, you’ll see better results over time (higher ROI).

3. Better metrics

Through metrics such as open rate, click-through-rate (CTR), forwarded messages, and engagement level, email marketing software can provide in-depth analytics.

By using a detailed feedback report, you can accurately calculate the cost-benefit ratio of each campaign, account for the budget allocated to each campaign, and test and improve all aspects of your campaigns on a continuous basis.

4. Increased customer loyalty

Email marketing software makes it simple to segment your customer list—based on which product(s) they own, where they live, what industry they work in, and other factors—so that you can not only stay in touch with them, but also send them relevant information on a consistent basis as well.

Providing interesting content in conjunction with a “special” deal every now and then encourages repeat purchases, engagement, and customer loyalty, among other things.

Email is a direct line of communication with customers that allows you to cultivate their loyalty, interest, and continued business. If the content is compelling enough, they may choose to forward your messages to their friends, family, and colleagues, thereby expanding your market reach and increasing your revenue.

5. Continuous improvement

Because campaigns run through email marketing software are completely measurable, you can compare the results of different campaigns in a short period of time. A/B testing can be used for any campaign element, including the subject line, the send day and time, the call to action, and so on.

The Power of a Quick Response: How Email Promptness Saves the Day

What if you could have improved customer trust and loyalty at your fingertips at all times?

Businesses frequently spend many years attempting to earn the trust and loyalty of their customers. Unfortunately, many businesses fail to recognize the most effective method of accomplishing this goal: crafting a prompt response to each and every customer e-mail.

Quickness in responding to emails can save the day and help to put your company (especially a local business) on the map. Continue to be unconvinced? Continue reading to learn more about why a prompt e-mail response is so important in today’s business world.

Simple courtesy goes a long way

Sometimes the most compelling reason to do something is also the most straightforward. And when it comes to the reasons why each customer e-mail requires a prompt response, a lot of it boils down to simple courtesy on our part.

It is common knowledge that when someone does not respond to an email, it can be extremely frustrating. And pretty soon, you’ll be inferring a great deal of meaning from the lack of response you received. You may believe that the other party is being rude, disrespectful, and dismissive of your ideas and opinions.

If we’re talking about personal e-mails or intracompany e-mails, this is a major problem. However, when it comes to customers, they are unlikely to be patient for an extended period of time. The likelihood is that they will instead choose your competitor for their business.

Even if your e-mail is brief and to the point (more on this later), acknowledging customers as soon as possible is a nice way to show them that you appreciate their business.

Clean Inbox

Let’s face it: there’s nothing more stressful than discovering how many unread e-mails you have in your inbox at any given time of day.

If you don’t pay attention, these e-mails will just keep piling up on you. Not only will this hinder your productivity, but the mere sight of your inbox numbers increasing will only serve to increase your level of stress day after day.

What’s the short version of a long story? It’s important to get into the habit of responding to e-mails (especially those from customers) as soon as they arrive. Customers are accustomed to receiving shorter responses, so writing an instant response will not take much time. In addition, you’ll keep your customers happy while achieving every employee’s dream: an inbox that contains no new messages!

Appearance of Reliability is important

The fact that your reputation is everything when it comes to your business and your brand is not an exaggeration. In order to build their brand and improve their reputation, businesses invest millions of dollars in elaborate marketing campaigns. A quick response to every customer email, on the other hand, is one of the most cost-effective ways to build your reputation, and it is completely free.

Anyhow you respond and how much (or how little) you write, a prompt response tells customers much about you and your company…. It demonstrates to others that you are both punctual and dependable. Customers who notice your prompt customer service will eventually come to regard your company as extremely dependable and trustworthy.

And it wasn’t a costly marketing campaign that earned the trust of the public. The key is to hit the “send” button as soon as possible instead of delaying the process.

Increased Accountability

Much of our discussion has centered on the benefits that a quick email response can provide to your customers. However, it is also advantageous to you because it assists you in accomplishing something you may have previously considered impossible: it eliminates procrastination.

“I’ll do it later,” is the essence of procrastination, and it boils down to four simple words: “I’ll do it later.” However, when it comes to customer e-mails, saying “later” is extremely dangerous. By that point, your reputation has already been tarnished, and the customer may have decided to go with another vendor rather than you.

If you send a quick response such as, “Thank you for taking the time to write to us,” what happens next is anyone’s guess. I’m going to look into your question and get back to you as soon as I possibly can.”

Your customer will be grateful that you responded so quickly to his or her inquiry. But, perhaps more importantly, you have now committed to looking into their situation further. Instead of dismissing the e-mail or disregarding their concern, you have made it a point to make resolving their issue one of your top priorities for the day.

Simply put, you have defeated the enemy of your time: procrastination. A prompt response can help you increase your accountability while also re-focusing your priorities on improving customer service and satisfaction.

Buy Yourself Some Time

What is the most significant impediment to writing a quick response to each and every customer? When dealing with customers who have complex questions or serious issues, it’s natural to be concerned about how you’ll handle the situation. Because it will take some time to craft the response that they deserve, I’m asking for your patience now.

However, as previously stated, one of the most advantageous aspects of providing an instant response to consumer e-mails is that it can be brief. Remember that being brief does not imply being indecisive. As our example above demonstrated, you can simply thank the customer for writing and promise to respond as soon as possible.

These types of brief acknowledgement e-mails assist the customer in feeling seen and understood. The quick response also effectively buys you some time to look into more comprehensive responses to any customer questions or concerns, which you can then implement.

Defusing Volatile Situations

Whenever you’re dealing with customer questions or concerns, here’s a simple truth: your happiest and most satisfied customers are the ones who will send you the least amount of email. More often than not, you will hear from customers who have had a bad experience.

As a result, one of the most important reasons to respond to customers as quickly as possible is to assist in defusing a potentially volatile situation. At its most basic level, this strategy works because, when a customer is already agitated, making them wait an excessive amount of time for a response will only make them even more agitated and frustrated.

To ensure that your initial response is appropriately neutral and respectful, you may want to create an email template and then modify it as necessary to fit your needs. And whether you use a template or not, your e-mail should demonstrate your appreciation for the customer and your desire to resolve their issue with them.

Ultimately, you may not be able to satisfy everyone’s needs and desires. However, responding to customer concerns as quickly as possible and with courtesy and respect is the cornerstone of providing high-quality customer service.

Everything About Keap

It is previously known as Infusionsoft. Keap offers a solution that extends far beyond basic email marketing to include a full-featured CRM and sales automation.

With this level of functionality, Keap is at the high end of the cost and complexity spectrum. Businesses looking for a comprehensive feature set or a product to replace multiple disparate systems, on the other hand, may find a good fit here.

Features and Functionality

1. Full CRM Functionality

Although Keap is frequently listed alongside (and compared to) email marketing solutions, it goes far beyond email marketing. It is a full-featured CRM system with extensive automation capabilities at its core.

Keap enables you to track all customer communications – both inbound and outbound – in one location. This is in stark contrast to the majority of email marketing systems, which are primarily concerned with outbound email. Keap’s features enable you to create a detailed profile of your customers based on much more than which emails they have opened.

2. Advanced Email Features

Keap’s email marketing features are head and shoulders above the competition. Additionally, they rank highly in terms of performance. Keap takes pride in disclosing its average open and click rates. The latter are significantly higher than the industry average, which is undoubtedly aided by automated spam filtering and algorithm-based email sending.

Additionally, there are numerous options for segmenting emails based on customer behavior, from previous purchases to products they previously expressed interest in.

3. Integrated Payments

Payments Unlike most email marketing systems, Keap enables native payment processing. This potentially eliminates the need for additional systems, making Keap an appealing proposition for businesses looking for a one-stop shop.

Keap’s payment functionality is not proprietary to Keap. Additionally, there is integration with popular payment processors such as WePay, Stripe, and PayPal.

4. Expert On-Boarding

Keap does onboarding differently, and some may object to the cost.

You have no choice as a new Keap customer but to pay $499 for the company’s “Expert Coaching” service. According to Keap, the “Sales and Marketing Playbook” that you create as part of this exercise is worth $1500. Unavoidably, opinions on this approach will be divided. However, because Keap is a complex solution, it makes sense to educate yourself on how to use it properly.

5. Free Migrations

Keap’s advanced feature set makes it the type of solution that many businesses may consider “stepping up” from another product. Keap recognizes this and provides free data migrations from a variety of other email marketing platforms. Among them are household names such as MailChimp, Constant Contact, and AWeber.

6. Strong Data Security

Keap places a premium on data security. The company maintains a comprehensive security statement that details everything from PCI DSS compliance to physical and electronic security measures in place. Keap’s commitment to data security makes it an appealing option for businesses operating in highly regulated industries.

7. Templates

Keap’s extensive collection of templates includes several eye-catching designs that you can access immediately.

Additionally, you can enter the Keap Marketplace. Here, you’ll find a wealth of additional resources, ranging from simple free templates to fully-featured commercial email funnels that require a fee. The roots of Keap’s Infusionsoft are very visible in this area. One minor point of contention is that the Marketplace is clogged with some rather out-of-date downloads.

8. Ease of Use

Keap’s ease of use is a two-part affair. Keap is an extremely intuitive and pleasurable application to use. However, there is a reason for mandatory onboarding. This system goes far beyond broadcasting emails to a contact list, and with that comes a great deal of complexity. It is not difficult to use, but there is a learning curve, so you cannot simply “pick up and go” as some competitors’ products allow.

9. Customer support

As one might expect from a well-established solutions provider offering enterprise-class systems, Keap’s support options are extensive and refined.

Final Word

Keap’s extensive functionality almost qualifies it as a product category unto itself. With CRM, email marketing, and even payment processing capabilities, this is a system that has the potential to replace a number of others.

This comes at a financial cost, which is particularly noticeable for businesses with a large contact list. As a result, Keap may not be the best choice for businesses that require only basic email marketing functionality. However, for those seeking a more capable system, Keap is an intriguing proposition.

Keap is especially advantageous for businesses whose interactions with customers are typically bidirectional. The CRM-based approach makes it an excellent system if two-way communication is a necessary component of the business. Simply keep in mind that all of this functionality entails a learning curve.

LinkedIn Marketing: How to increase conversions by utilizing LinkedIn Marketing

LinkedIn Marketing is concerned with the various ways in which LinkedIn can be used for reaching a wider audience, making connections, generating leads, increasing brand awareness, cultivating relationships, driving traffic, and optimizing conversions.

LinkedIn Marketing is one of the most important components of many successful contemporary businesses’ marketing strategies because of its ability to expand professional networks of businesses and individuals.

Every day, millions of professionals and businesses use LinkedIn to expand their professional and business networks. LinkedIn Marketing exposes you and your company to millions of connections, which helps to increase the visibility of your brand online.

What is the effectiveness of LinkedIn for marketing?

The introduction to the LinkedIn chapter in the Digital Marketing Course demonstrates how adequate and vast LinkedIn has become for marketing purposes.

Because the Internet and smartphones are so widely used nowadays, social marketing is the strategy that is most effective. In the past, annoying stranger calls and demo sales were the primary methods of advertising. Today, these methods are no longer used.

The Internet draws attention to social networking sites, where marketing is carried out; for more information, see LinkedIn Marketing.

When the majority of us believe that either Facebook or Instagram are responsible for the majority of the leads, this is only a misunderstanding on their part.

It is LinkedIn marketing that generates the most significant amount of traffic. It only happened this way because LinkedIn had a clear goal in mind, which is something that is not present in any other social networking site.

Your endorsement comes from millions of LinkedIn members who are eagerly awaiting your arrival to teach a portion of a Digital Marketing Course or anything else related to a specific niche. Teaching and collaboration, on the other hand, require a great deal of smooth transitions.

There is no way for you to connect with someone and ask them to collaborate on a project right away. In order to make progress, you must adhere to a systematic approach.

Let us have a look at the conversion aspects of marketing on LinkedIn

Different types of Conversions to earn from on LinkedIn

Because you have decided not to proceed with LinkedIn marketing, it will be necessary for you to learn conversions that are associated with the subject suitability of your choice.

It is not always the case, and it is not always the case that LinkedIn conversions result in only sales and sales.

The following types of conversions can be obtained through a LinkedIn marketing campaign: filling out forms, making sales, registering for events, downloading content, and many others.

And the approval of any of these should be accompanied by the most effective blending possible. Have an understanding of what will go with what is truly important, to begin with, LinkedIn marketing, and how it will be implemented.

The Best Way to Increase Conversions through LinkedIn Marketing

The LinkedIn platform undoubtedly adds a slew of benefits to the table. The positive texts that it has brought us are solely due to its high LinkedIn conversion rate, which has helped us with everything from lead generation to hiring the best employees.

1) Make use of effective targeting

The importance of targeting as a first step cannot be overstated. Make an effort to identify and work with those businesses or profiles who are interested.

No matter how hard you have worked to increase LinkedIn conversions, it will all be for naught if the person you are trying to reach is the wrong one.

When people are less interested in something, the LinkedIn algorithm will tag it as “not so popular” at the same time. It will most likely only display it on screens infrequently, eventually leading to a decrease in LinkedIn conversions but an increase in the cost per lead.

Buyer Personas are the most widely used and effective method of attracting good traffic for LinkedIn marketing. By evaluating Buyer Personas, you can better navigate the individuals who are interested in your niche.

2) Make a splash on LinkedIn and get your name out there

Following the completion of your efforts to attract the appropriate audience, it is time to take centre stage.

Create eye-catching advertisements in order to accomplish this. It should be something completely unique and innovative, something that is so visually appealing that it immediately draws the viewer’s attention.

In the meantime, don’t pass up on ideas that don’t meet the expectations of your target audience. According to popular belief, doing so will eliminate all of your feelings of satisfaction, ultimately resulting in poor LinkedIn marketing.

Always keep in mind who you are outcasting the advertisement to and what they are looking for when creating an advertisement.

Never, and I mean never, put out advertisements that are false in any field. This will not only make you appear unfaithful in front of your audience, but it will also make you appear as a joke throughout the entire LinkedIn and LinkedIn Marketing community.

And all the while, you’re putting forth your best effort to meet accurate details, bring out everything that your follower might require or be interested in, and keep up with the latest trends. Once they’ve browsed through your site, don’t allow them to leave with a sense of incompleteness or give them the opportunity to search for the same information on another website.

Please keep your LinkedIn marketing simple, polished, and informative; these are the three elements of a successful LinkedIn marketing campaign.

It is relatively simple to learn about its procedures; however, if you want to gain additional knowledge, you can enrol in the Digital Marketing Course offered by the company.

3) Testing an ad copy for better conversions is always a good option

You will not be able to come up with the best possible outcome unless you have tested every ad copy. The initial LinkedIn marketing ad is not the best, but it is an important part of the campaign.

But don’t just create one ad; instead, create several different interpretations of it and send each to a different group of followers. Drive through it and glean the most useful information to help you overcome any shortcomings.

Take note of how each of them had placed their effect and at what level the effectiveness remained effective.

Finally, take a look at the most effective LinkedIn marketing campaign.

Content Marketing Techniques That Can Assist You in Succeeding

Content marketing can be a very challenging method of generating consistent online traffic. You may find yourself in a situation where you are unable to attract enough visitors to sustain your business’s costs. The reason for this is that content marketing is not comparable to pay-per-click advertising. Traffic tends to arrive later. Due to the slow indexing process, it’s also difficult to determine what works and what doesn’t. Do not engage in content marketing because they desire more immediate and quantifiable results. Fortunately, there are methods for conducting content marketing that can yield results quickly. This is precisely what you should do if you want to make content marketing your primary source of online traffic.

Understanding What Content Marketing Is

This type of marketing entails the creation of articles or brief blog posts that will appear on various websites throughout the Internet. For instance, if you write a guest post on a blog about a product you sell, this is a form of content marketing. Similarly, if you own multiple websites and are posting content on them with a link back to your primary website, this type of content marketing will work as well. However, it is time consuming and requires consistency. That is why outsourcing this type of marketing is strongly recommended for individuals who are attempting to run a business but lack the necessary time.

Outsourcing Your Content

The first strategy you must employ when conducting content marketing is to refrain from writing anything on your own. It is something that will consume all of your time, and by utilizing someone who can write high-quality articles at a low cost, each of those can generate a significant amount of traffic for you at a low cost. If you’re writing for an American audience, you may want to hire writers who speak English as their first language. Likewise, this is true for any other type of content you write. It should be written in the language by those who speak and write it. Once you’ve identified a trustworthy source for this content that is also well-written, you can progress to the next stage of the content marketing strategy, which requires submission.

Submitting Your Content

There are three ways to accomplish this. To begin, if you own additional websites, you can submit content to your blogs, which will be indexed, each with a link to specific pages on your money sites. Second, this content can be shared on social media platforms such as Facebook, typically as a brief blurb about an article you recently published. Finally, you can outsource the posting of this content so that it appears on websites that have nothing to do with you. This is a very effective way to achieve rapid indexing and save the most time possible.

How Long Will It Take For Results To Show?

It’s likely that you’ll see results from this type of marketing within a couple of weeks. That is the nature of content marketing. It must first be indexed by search engines, and then the search engine spiders must follow the links back to the main website. Once this is completed, the search engine algorithms can be updated, which will result in your website moving up the search engine rankings. This typically takes several weeks. However, by posting on social media sites such as Facebook and Twitter, you can actually improve your search engine ranking and attract visitors very quickly, as people will follow your link directly to your website shortly after it is posted.

These are just a few content marketing ideas; you can learn more from an experienced SEO company. It is recommended that you incorporate social media into your marketing strategy. Additionally, it is recommended that you outsource as much of this as possible, preferably to writers who speak your language, and that you submit your content to networks where other people congregate. All of these strategies are currently being used by individuals, with excellent results. There is truly nothing comparable to content marketing. These links will remain for years to come, ensuring that your website remains as high in the search engines as possible; additionally, you can benefit from click-through traffic generated when people discover these articles on the Internet via websites and social media platforms.

The Haves and Have Nots For Sales Enablement

If you are gunning to be part of the C-suite at a visionary company, then you will need a strategic, cyclical approach to the lifecycle of customers. But where should this sales enablement fit in?

This is the keynote of a report that was newly issued by Seismic (landing page, email required). Not overly surprisingly, ‘ the sales enablement platform provider disclosed that sales enablement is key’ and is not going to get tongues wagging. Yet, as expected, the report carried out says that companies are applying sales enablement to help them get better business outcomes, there are some good interesting areas to start exploration.

Sales enablement definition is very broad as an iterative process giving an organization’s sales team the resources that they need to close more and more deals. This can include the content marketing, or include certain martech tools.

Overall, those organisations who had the most mature sales enablement programs have followed some of the best practices:

Many organisations have really accelerated their digital transformation initiatives just as a result of the Covid-19 pandemic, they moved with a virtual B2B selling environment being part of it. If you are having a dedicated sales enablement team it is a popular way of achieving this, cited by a 95 percent of the more than 1,000 survey respondents.

The question is to whom does this team report? If you are a stronger organisation, the sales enablement team will go directly to the executive team, rather than it becoming another division within sales. 59 percent of ‘visionaries’ report to the exec leaders compared with the 42 percent of laggards, while for the CSO and the VP sales, it was at 68 percent and 69 percent respectively.

Drive go-to Market Alignment

This area are relating to when and where the sales enablement starts. The answer is: very early and as often as possible. An overwhelming 97 percent of companies have highlighted as visionary said they used sales enablement pre-sales, compared with just only 41 percent of the laggards. Post-sales (76 percent visionary, 51 percent laggard) saw a similar story, as did point of renewal (80/44 percent). Many laggards more than three quarters (77 percent) focus mainly on the sales process itself.

For the where, the report notes sales enablement should have impact on all customers that are facing job functions. Again, the ‘visionary’ companies are more likely to do this. Sales and marketing are very evident, with more laggards that are agreeing (76 percent) than the visionaries (67 percent), but the customer service with an uptick of about 13 percentage points to the visionaries, the operations (13), the customer support (16) and the professional services (15), all see same trend.

Not surprisingly, the respondents who were in the tech business were the ones most likely to use the sales enablement to help them support the marketing organisation (78 percent).

Avoid Tech Silos, Move to The Well Integrated Tech Stacks

A well integrated technology stack will unarguably both expand and also deepen the capabilities of sales enablement of technology, while it is extending its functionality into other environments, report was noted. “The Integration between the sales content or the sales intelligence data that surfaces actionable insights in the CRM in a natural, unobtrusive way streamlines the workflows and enables the sales teams to be much more productive.”

Adopt sales enablement capabilities and make use of insights for best practice

One of the telling statistic showed almost all (94 percent) visionaries were very confident in the data they used in the tracking of the effectiveness of their sales enablement efforts. For companies defined as the laggards, it was at 28 percent, and 68 percent for survey respondents overall.

Similarly, 94 percent of visionaries also responded affirmatively to saying that they have provided organized, ongoing efforts to the scale learnings from their top performers. The job of the sales enablement, as one of the executive interviewed put it, is to ‘minic what the top performers are doing… at scale.’