Free, Online Tools Useful for Digital Marketers

What tools are you using to get your online marketing work done?

Can you carry out all the same work of a digital marketer, and then you do it for free?

The tool list that you use are often referred to as marketing stack, it probably covers a handful of different variety of uses and needs, everything from the social media marketing to the content to the email and many more.


1. Social Media Scheduling: Buffer

Perhaps one of the best time saving tip that is used for social media marketing is the scheduling posts ahead of time for your social profiles. You can batch the social media marketing process also: Just process all of your curating and your composing all in one go, then you can spread those updates out across the next day or better still a week.

How You Can Make Use of the Buffer: The forever free plan at the Buffer allows you connect a profile from each network (one only from Facebook, one only from Twitter, etc.) and also to schedule 10 posts ahead for each of the network. If you are sharing three posts per day, that means you can stay a three days ahead of the time.


2. Design: Canva

Great options only if you are able to swing it: Photoshop, InDesign
About 2 million people and over trust Canva to help them with creating their advert images for social media, for blog posts, and for practically any other use you can imagine.

How to use Canva: The optimized sizes and the built-in templates makes it very fast and easy to create pictures that are tall for Pinterest, rectangular pictures for Twitter, and the square pictures for Facebook or Instagram, and any size you choose in between. There we also have Pablo (another free alternative) which is a great tool for Twitter-sized images of pixels 1,024 by 512 pixels, and the Canva also to work really well for all anyone else.

3. Real-time Analytics: Google Analytics

It’s a great option only if you can swing it: Chartbeat
Google Analytics does pretty much everything you need in terms of tracking the traffic to your website. It is a very huge, monstrous amount of information, which is generously given away for free.

How you can use Google Analytics: As a social media marketing team, you will always appreciate the ease you get with which you can see traffic from the different networks (Acquisition > Social > Network Referrals). You can also check the engaged reading time by simply looking at the Time on the Page. And for that of the real-time stats of who is currently on your site right now, you can simply click on the Real-Time > Overview.

Also some other free:

Go Squared (first 100 visitors gets free and 1,000 data points)
MixPanel (free for 25,000 events per month)


4. Website optimization: Hotjar
Hotjar analytics

Here is another great options also if you can swing it: KISSmetrics, Crazy Egg
Let’s say you are curious to know how your visitors are actually using your website, where they are clicking, and how far they scroll, etc. Tools like the Hotjar can show you the exact thing that your visitors are doing, via the heatmaps, the clickmaps, the scrollmaps, and visitor recordings. Hotjar also has the options to analyze your funnel and also to insert messages and surveys to your visitors.

How you can use Hotjar: The user research can be an incredibly powerful stuff. There is a great value in seeing how someone interacts with your blog posts. To see how much of the post that they do read, Where do they pause, What do they click, and so on. Seeing all of this information helps you to design your posts in a clearer way to soothe users.

Also free:

Inspectlet (free for 100 recorded sessions)
SumoMe Content Analytics

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