You’ve probably heard of email validation services, whether you’ve been involved in email marketing for years or are new to the game.
Email validation is one of the most effective methods for increasing email deliverability, so it’s worth a try.
Before you invest in an email validation service, there are a few points to consider. What is email validation, precisely? Why is this significant? What are the advantages?
The following are the top five benefits of validation that you should be aware of.
1. Identify and correct data entry errors
Humans are fallible – but some of us will make more errors than others. For instance, a customer may misspell their email address while completing a form.
These errors may prevent you from contacting that prospective client, thereby reducing your earning potential. Email validation checks for and corrects human errors such as typos and misspellings.
2. Assists you in deleting inactive addresses
Email validator scans your contacts and alerts you to likely-outdated email addresses. Additionally, advanced email validation services ascertain whether an email address is truly inactive or simply isn’t responding to your newsletters. This way, you can safely delete addresses that are no longer useful and keep the ones that are (followed by an effective re-engagement campaign).
3. Assists you in avoiding spam traps
Spammers are particularly interested in inactive or old emails that are still monitored despite the fact that they are no longer active. Messages delivered to one of these traps may be flagged as spam, affecting your sender reputation and email delivery.
4. Increases campaign effectiveness
As an email marketer, it’s infuriating to invest time and effort into a campaign only to see disappointing results. If your list contains inactive email addresses, this may be impeding your performance. This will provide a more accurate picture of the number of emails opened, clicked, and converted.
5. Avoid jarring bounces
A hard bounce occurs when an email message is returned as invalid or non-existent due to the recipient address being invalid or non-existent. Because most people do not want to receive spam, they create a bogus email address.
While hard bounces are to be expected on occasion, sending to known bad addresses on a consistent basis can tarnish your sender reputation. This problem can be resolved through email validation, which identifies email addresses that are prone to bounce.
Email validation services can be extremely beneficial to digital marketers. In essence, it’s a highly effective method for cleaning your list and thus increasing the success of your campaigns. Maintain your sender reputation by validating your list (and doing so on a consistent basis) if you haven’t already.