Lite1.8 Blog

Making infographics

People frequently share infographics — images that visually present data. If you create an appealing infographic, it’s likely to be shared, resulting in new links every time your graphic is referenced on another site.

“Would I share this with a friend?” is a simple test to see if your infographic meets these criteria. If you can’t answer “Yes,” your infographic probably needs some work before it’s released.

It takes time and money to create a good infographic, but when done properly, the return on investment is high in terms of links.

Guest blog

Guest posting is the process of writing an article for another person’s or company’s website. This method can help you gain a new audience as well as at least one valuable backlink to your site.

Work with well-known blogs and send only your best content to these publishing sites to maximize the value of this strategy. Guest posting is all about connecting with another site’s audience. A link or two isn’t something that can be automated by sending a random article to a random publishing blog.

Making viral content

Surprisingly, one of the most effective link-building strategies involves no outreach at all.

Publishing valuable, shareable content on your website and then seeding your links on popular social networks is called viral content creation. If you create compelling content, people will want to share it, resulting in an influx of backlinks without your direct involvement.

Although there is no set formula for creating viral content online, you can look at pieces that have been widely shared for clues. It often captures new trends or is simply absurd or entertaining.

Email link building

Google is targeting sitewide links, which are found in blog sidebars and footers on every page of the site, so developing “in-content” links will be critical this year. In-content links appear within the pages of the referring site.

The best way to find these links is to email potential linking websites and ask for a link on a relevant page of content. If you own a local restaurant and come across a website that lists all the small businesses in your area, you can email the owner and request a link to your website.

Examining rival links

Tools like Majestic SEO and SEOmoz’s Open Site Explorer can help you analyze your competitors’ link profiles. Both let you see which websites link to your competitors’.

Looking at your competitors’ backlink profiles should help you identify potential sources to link to your website. Replacing a competitor’s spam links won’t help your website. Maintain strict link-building criteria that focus on generating high-value links that appear natural to search engines.

Building site traffic takes time, but the rewards are worth it. Regardless of whether you choose organic or paid methods to increase website traffic, you must first understand the landscape. Knowing how to attract that lucrative traffic is only half the battle. Getting them there is a different story.

Site Traffic Boosting

Be sure to track and analyze your results before you do anything. You can’t work on increasing traffic unless you know where to start. You’ll need three things to track everything:

• Google AdWord
• Google Console
• AMP Stats

AMP stands for Accelerated Mobile Pages. It’s a mobile framework. Because it’s so small, it can’t use the generic analytics integration.

After that, track your sessions and landing pages. Also know how many times people visited your site and what pages they came from. Keywords will be associated with each visit; along with how often they were displayed versus clicked through.

Guest Blogs

Guest blogging is a simple way to increase website traffic. As long as you’re guest blogging on a popular site, you should get plenty of traffic. Better? Make sure the guest blog is relevant to your industry. Convincing popular blogs and bloggers to let you guest blog on their site is difficult, but worth it when one agrees.

Paid Ads

Paid ads are a clear way to increase traffic. They work like a faucet. If you’re going to use Facebook, Google, or YouTube ads, make sure your sales funnel is tight. Otherwise, paying for traffic to your site is a waste of time and money.

Make sure your landing pages and funnels are working to convert traffic into leads and buyers. You’re wasting your time without it.

FB Pages & Groups

Find relevant Facebook Pages and Groups and start engaging. Spam not. Promote. Not at first. Just say something! Improve. Then, and only then, point them to a relevant piece of content on your site to add to the conversation. When done correctly, you can quickly convert prospects into customers.

Medium

Medium is another widely accessible authority site. Post content to help promote your business and ultimately your website. Add value. Create tutorials, walkthroughs, and other long-form content to help your audience.

Articles on LinkedIn

Many people frequently use LinkedIn to raise awareness for a cause. LinkedIn has huge reach and is an authority site. With the right audience, that article can drive a lot of traffic to your site. Use long-form content that is both keyword specific and relevant to your target audience.

E-mail

Email marketing is still one of the best methods for both making money online and driving traffic to your website. Or, you can run solo ads through solo ad providers or email list brokers to build your own email list. Just Google the topic + “email list broker”.

Advertising on YouTube

YouTube is a potent tool. We know it. But how many people are brave enough to create YouTube videos? Few. But, given YouTube’s global reach and second place ranking behind Google in global search, more people should use it. Find ways to make valuable instructional videos. Repeat often.

 Hold webinars

Webinars can help you not only drive relevant traffic to your site but also make money fast. No matter what you sell, using the perfect webinar formula can literally make you millions.

 Tripwires

Perry Belcher, co-founder of Digital Marketer and Native Commerce, coined the term Tripwire. It’s a low-cost front-end offer, usually $7-$37. They can be as low as $1. So what? They help people enter your world and climb your value ladder. You can use them to introduce people to your business and sell them more easily than a higher ticket offer.

Free-plus-shipping deals

Free-plus-shipper offers drive traffic to any website or offer. They help you find buyers and carry the power of free. Undoubtedly, free is a powerful motivator. Books work well in this medium, as proven by world-class marketers like Russell Brunson and Dean Graziosi. The same goes for other physical items.

We are all aware of the convenience and benefits of online shopping. Online shopping allows us to shop whenever we want, avoid crowded stores, compare prices, and have our purchases delivered right to our door. It’s the ideal way to buy, right?

Online shopping, like most things in life, is not 100% risk-free. Online shopping can be risky, but by being aware of the risks and taking precautions, you can make it less risky. Here are some practical tips for buying online safely.

Shop online with trusted retailers 

What you’d buy online shopping begins in real life. Stick to these trusted brands because you know their brand and inventory are genuine. Scammers are adept at creating fake websites, so make sure you’re on the retailer’s official page. Watch out for misspelled names or URLs.

If you’re shopping online with an unknown brand, shop around first, especially if the retailer is offering great deals. Several factors can be used to assess a retailer’s legitimacy. Check out their social media accounts or read customer reviews. Check the retailer’s contact information and the terms and conditions. Often, all you need to do is Google the retailer’s name plus “experiences.” If a store isn’t legitimate, you’ll see lots of warnings – or no results at all.

Only shop online from secure websites 

When shopping online, only use secure sites, which can be identified by their URL. Secure websites begin with https:// instead of http://. Close the padlock icon in your browser’s address bar. To view the site’s security details, double-click the lock. You can check if the site has a valid certificate and who registered it. Don’t buy from a store that has a certificate warning!

How to pay safely when shopping online 

Some payment methods are safer than others when making online purchases. For starters, a credit card is safer than a debit card. Credit card companies generally offer better liability protection. Alternative payment methods include PayPal, which allows you to pay without giving the merchant your actual credit card information.

If something unusual happens during payment, act immediately. For example, if you lose connection and an error message appears, notify the retailer and your bank before trying again. Every step should be documented, especially when purchasing expensive items. Print the product description, order confirmation, terms and conditions, and other relevant documents.

Basic online shopping security measures

The first line of defense is to use a secure device. Start by updating your browser. Cybercriminals frequently use unpatched software bugs to access personal data. Install antivirus software to protect against malware. Some, like Avira Free Security, have anti-scam and browser safety features.

Second, create strong passwords for each account. Never reuse passwords across accounts, and avoid using obvious passwords like your birthday or zip code. A password manager can generate strong passwords and remember them for you. For added security, two-factor authentication is advised.

Finally, if you are shopping on public Wi-Fi, you may want to wait until you are back on your secure home network. You don’t want to expose sensitive information like passwords or credit card numbers to hackers on unsecured networks. Start using a VPN if you frequently shop online. Using this method protects your online activities from prying eyes.

From sneakers to meal ticket, groceries to vacations, there is a website for everything. If you like a particular brand or store, you can visit their website directly or use a shopping website like eBay or Amazon, which sells new and used items. If you’re looking for a deal, a site like moneysupermarket.com can help you find it.

This guide will teach you how to find a product online and buy it.

1: Search for a product using Google shopping

In the search box of a search engine like Google, type ‘Roberts radio’ and click Search or enter on your keyboard.

You will find websites ranging from actual department stores like John Lewis to large shopping websites like Amazon. You can also use Google’s Shopping option. Clicking this will show you items based on reviews and price. By selecting ‘Available nearby’, you can limit your search to results in shops nearby.

2: Use Google Shopping to find a nice item

If you click on one of the suggested items, you’ll see product and seller details. Remember that these are sponsored by the merchants, and that there may be others in your area or online.

3: Make use of Google search

If you search for a brand, you might see its own website. Pick one of these websites and click it.

4: Buying from a website

A new page will appear with the website. A model name (for example, “revival”) can now be typed into the search box at the top right of the screen to narrow your search.

Then click the magnifying glass in the upper right. On some websites, the search box says Go or Search. You can also browse a specific category (like “Retro radios”) until you find something you like. Most websites have a global navigation bar at the top of the page with drop down menus.

5: Adding items to your cart

Many websites allow you to zoom in on a product by hovering your mouse over it. There are two boxes next to the image, one for quantity and one for color.

After selecting quantity and color, click ADD TO BASKET. This will save the item’s details until you’re ready to buy it, just like a real shopping basket.

6: Shop or buy

You can either click Continue Shopping to buy more items from this website or click Go To Cart to pay for the item you selected.

7: Checkout and pay

Click Checkout to pay for your item.

Some websites require you to create an account, while others allow you to buy items without one. Signing up for an account on a site that offers options allows you to pay faster because your basic information is stored.

8: Register before buying

To buy an item on this website, you must first register. Click Register.

Most websites allow guest checkout.

You can create an account later.

9: Finalise the checking out

You must complete all boxes marked with an asterisk (email, name, address). If you’re buying something as a gift, write the recipient’s address on the box. However, some websites only ship to the same address as the bill payer, so this may not be possible.

If the item is delivered to you, check this box to avoid entering information twice.

Don’t forget to check this box and click Next Step.

Then you can Review Your Purchase. This is your chance to double check that you ordered the correct item, quantity, and recipient name and address.

If all is well, click Next Step.

Finally, enter your credit or debit card information. If you’re ready to pay, click Confirm Card Details.

If you have 3-D Secure enabled, you may be asked for another password at this point. Verified by Visa and SecureCode are two examples. With the correct password, your order will be processed.

You should get an email confirming your order. Post-purchase emails are common.

Keeping your brand relevant in the eyes of your customers is vital in this digital age. Email marketing is a tried-and-true method of keeping your customers informed. It is a low-cost medium that allows you to reach customers in a frequented location. Email marketing is the most popular and essential method for boosting your company’s image.

Continue reading to discover the benefits of email marketing.

1. Get customer feedback

Every business values customer feedback because it helps them return and refer you to their friends. Asking your customers what they want is the best way to ensure you deliver. Finding out what your customers think lets you know what to change and improve.

By embedding survey questions directly into emails, people can respond with a single click. If you listen to your customers and respond to their requests, you will increase customer retention and encourage brand advocacy. You will also discover your business’s strengths and weaknesses, allowing you to improve.

2. Increases Web Traffic

Email marketing helps increase website traffic. Because consumers will want to learn more about your company or services if they receive your email and find it interesting. A link to your website will then be clicked (you are supposed to have one). This button is called a CTA (called to action) and is designed to entice the reader to click it.

3. Expand your audience

Small businesses face challenges in a crowded market. Email marketing helps you build an audience that wants to hear from you without spending money on other channels.

As you produce and deliver relevant emails, you will gain subscribers. This will be difficult for small or new business owners, but by consistently providing valuable content, you can eventually attract customers. Your audience has grown enormously over time.

4. Low-Cost Tool

Email marketing yields high returns for a low cost. Users have many options on social media platforms, and they are all just a click away when it comes to targeted ads. If they don’t buy right away, they’ll probably interact with the message and recommend the product or service to a friend or acquaintance. With a single investment, email marketing can grow a word-of-mouth strategy, brand marketing, and targeted campaigns.

5. Enhanced Return on Investment (ROI)

Email marketing allows you to reach a crowded market of vendors. Globally, over a third of marketers say email is their most effective ROI-boosting tool.

Email marketing uses momentum buying. Email, like all other channels, promotes sales with a call to action and a checkout link. On how to increase sales is usually subjective. Email marketing is a highly effective way to reach customers and increase ROI.

Conclusion

Email marketing has recently become a popular digital marketing strategy. Regardless of company size or type, customer-centric digital experiences and professional communications are driving factors for market image building. Email marketing has evolved from other marketing methods. When compared to other marketing methods, email marketing already identifies the target group and their preferences. They can boost sales with little cost. Include email campaigns in your marketing strategy to help grow your business and brand.

Artificial intelligence and machine learning will revolutionize digital marketing. According to recent Salesforce data, nearly 51% of marketers use AI to promote their brands online. For online businesses, this demonstrates the importance of AI and machine learning in digital marketing.

The future of AI in branding

When you hire an SEO agency, you expect results fast. Achieve a first-page ranking on Google and quickly ascend to the top. While it is not an easy task, AI and machine learning can help. How?

1. Creating web content

Many digital marketers now use AI to create client website content. For example, to update a few web pages quickly, AI can copy the content and make the necessary edits. Beyond creating website content, AI can make intelligent recommendations based on recent purchases. Thanks to AI, these recommendations are more accurate, increasing your chances of making a sale.

2. Adding a chatbot to your website

It’s annoying to be on hold for a long time to reach a company representative. If your customer service team does not respond quickly, your customers may consider switching brands. Then you can embed a chatbot on your website. You can feed the chatbot frequently asked questions so it can respond even if no company representative is present. Rather than making them wait on the phone, this may help answer their questions.

3. Customizing email campaigns

Even in 2021, email marketing is one of the most popular digital marketing methods. Websites will often ask you to sign up for their newsletters to receive updates on new product releases and special offers. With AI in email marketing, you can personalize emails for each user. For example, new customers may receive one email, while returning customers may receive a different one.

4. Boosting social media marketing

Why do social media websites suggest similar products when you click one from your home page? It’s all thanks to artificial intelligence. AI determines a person’s desires and promotes your brand’s products on his social media feed. Digital marketers use AI and machine learning to make more accurate product recommendations that encourage users to buy.

Experts say AI has a long way to go to improve end-user digital marketing experiences. However, it will simplify the digital experience for SEO firms and help clients improve their brand’s online presence.

Do you know your clients’ needs? Trust in your products? When was the last time a customer tweeted about your product? Was it a rebuke or a compliment?

Marketing has the answers to all of these.

How you market your company determines its success. Marketing creates and maintains demand, relevance, reputation, and competition. Without it, your business may fail due to a lack of sales.

So what? Here are 6 reasons why you need it.

1. Marketing Aids in Reputation Management

Your company’s growth and longevity are linked to its reputation. Thus, your reputation determines your brand equity.

Most marketing activities aim to increase the company’s brand equity.

Your company’s reputation is built by effectively meeting customer expectations. A company like this is regarded as a good neighbor. Their pride in your products grows.

Marketers protect a company’s reputation by using communication, branding, PR, and CSR strategies.

2. Marketing Engages Customers

Your company must engage its customers. Marketing is a conversation starter.

Engaging customers isn’t the same as selling. Engaging involves informing customers about your products and business. It’s all about new content.

Inform your clients of unknowns. Make it worth their time.

Social media is a great way to engage your customers. Some businesses use short videos and other humorous techniques to engage customers.

Marketing engages customers and makes them feel valued.

3. Marketing Aids in Customer Relationship Building

Customers need to trust and understand businesses. How does marketing create this bond?

Marketing research segments should be based on consumer behavior and demographics.

Segmentation helps businesses meet their customers’ needs and gain their trust. The product team ensures the business delivers on time. This builds brand loyalty.

Your loyal customers will be more likely to buy more from you. Trust and understanding between the business and its customers increase commercial success.

4. Marketing Increases Sales

Marketing promotes your products or services in various ways. A product that has been advertised is already on the radar, increasing sales chances.

Customers may want to try your products or services before buying.

If you have pleasing customers, they unwittingly become brand ambassadors for you. They will spread the word, increasing your sales.

Assist your marketing efforts with high-quality products and services.

5. Marketing Aids Management in Decision Making

Every business faces issues like what, when, who, and how much to produce. Your company’s survival depends on a difficult process. Thus, businesses heavily rely on marketing to make these choices.

Why rely on marketing? These mechanisms connect your business to society. They educate the public and persuade them to buy.

6. Marketing Generates Revenue Streams

Options are limited during the startup phase due to limited funds.

You’ll have more options as your marketing strategies generate more customers and revenue. Options are like a nice war chest.

Having options will help you break into new markets. You will be able to let go of customers who are too demanding for your sanity.

Without marketing, you’ll only be working with clients who aren’t paying you enough.

The importance of a marketing information system in marketing decision-making and planning has increased dramatically over the last two decades. Marketing is becoming more data-driven, especially in terms of tracking marketing actions’ ROI. Using intuition to run your marketing, especially social media marketing is old-fashioned. Now you must support marketing actions in achieving the firm’s goals.

Meaning of Marketing Information System (MIS)

Marketing Information System is a system that continuously gathers and analyzes marketing data from internal and external sources. MIS informs decisions about product development, pricing, packaging, distribution, media selection, and promotion.

Process of Marketing Information System

The process of gathering, analysing, and disseminating marketing data involves XX steps.

1: Select metrics for your marketing information system

This is a critical step in developing a marketing information system. It’s critical to include the right metrics because all data has an opportunity cost.

Measure the wrong things and you’ll waste money. Consider your Facebook page’s fans. Having more fans is a slight advantage, but their contribution to ROI is minor. Increasing your fan base likely wastes more money than the ROI you’ll see.

Too many metrics make analysis difficult. Like looking for a needle in a haystack. The needle is hidden among the hay (useless data). Measuring something doesn’t mean you should.

Measuring metrics is costly. Cost-benefit analysis shows that data is worth collecting when the value it adds to decision-making outweighs the costs of gathering and analyzing it.

2: Collect data

Internal data sources include sales records, accounting figures, website analytics, and sales force reports. Other data comes from competitors, economics, listening posts, and Facebook Insights. Your marketing research data, like customer satisfaction surveys, can be part of your marketing information system.

3: Plot data

Raw data is difficult to use to make decisions because it contains invisible patterns that might indicate appropriate actions. For example, a decline in customer satisfaction is difficult to detect without graphing the data, and by then it may be too late to reverse the trend. Managers can plot data to quickly detect changes in key metrics over time. Of course, you can use Excel’s graphing function, but newer data visualization software makes the job even easier. Superior data visualization software includes Tableau Software, IBM Cognos Insight, and SAP Visual Intelligence. Some even create dashboards to consolidate all marketing metrics for easier decision-making.

4: Share results

The more people who have access to your marketing data, the better. But not everyone will grasp raw data tables or visualizations like the dashboard above. Because your marketing information system requires interpretation by marketing experts.

For example, my social media marketing hierarchy of effects. That’s because the model not only suggests what data to collect (such as sentiment), but also how to translate those metrics into a return on investment (ROI). The data interpretation would include references as to WHY metrics are important for achieving firm goals.

5. Make marketing choices

Using metrics from your marketing information system to optimize marketing outcomes is the final step.

For example, social media campaign metrics show how well you drive visitors down the hierarchy of effects. You should write more posts that engage visitors and move them down the hierarchy. It can also tell you when to post, how many times per day, and other useful information.

Building your list is the first step to reaching your audience in email marketing, and it should be repeated often.

After all, if no one receives your emails, the content is irrelevant, and engagement is zero, so your conversion is also zero.

Email marketing is all about relationships. And a strong email list grows organically (never purchased).

A bought email list rarely works. Remember, you want a willing audience. However, if your recipients haven’t opted in and stated that they want to subscribe, you’ll have deliverability issues and those that do get through will likely not convert in any meaningful way. Warning: many purchased email lists contain spam traps — i.e., bad email addresses that can cause your IP to be blacklisted. Making this one shortcut won’t help your long-term email marketing campaigns.

So how do you create a list that grows organically as you feed it? Our best advice!

1. Make it easy to subscribe

Website opt-in forms are a great way to get email subscribers. They’re both manual and automated, so once set up, they’re completely hands-off.

Website forms include pop-up and embedded. A pop-up is a small window that appears on the screen when a user visits a certain page. However, an embedded form is a static invitation to sign up for email communications or provide user information in exchange for resources.

Most businesses use a pop-up on their homepage or other high-traffic pages, and an embedded form in the header or footer of certain landing pages (more on that in a minute).

The more ways to opt-in, the better, but there are a few tactics that can help. You may offer a discount for signing up if you run an eCommerce site. Providing a lead magnet like a downloadable resource or access to a webinar may be appropriate for a service business.

2. Know Your Crowd

While gathering contact information, research your target demographic. See how customers interact with your content — what do they linger over or return to frequently?

Examine your buyer personas. What will most likely appeal to your CRM segments? Changing interests based on location, gender, or other demographics? Consider what these personas have in common and tailor your early messages accordingly.

Knowing your audience and what content they want will help you create an email campaign that meets their needs.

3. Develop Useful Content

Make sure your content is useful to your readers. People are impatient with emails that offer nothing. Find or create resources for your industry and share them with your audience.

Creating great content extends beyond your emails. Ideally, you should be blogging regularly, sharing videos, and offering gated educational resources like webinars and white papers. All of this content marketing will increase brand awareness and position you as a thought leader.

As a bonus, happy customers and subscribers are more likely to share your content with their networks, resulting in more signups!

4. Build Landing Pages

Let’s return to one of those methods for getting people to subscribe: forms. These forms are found on landing pages and allow access to valuable content like ebooks, how-to guides, case studies, whitepapers, and reports. Use Google Ads or LinkedIn in-content marketing to promote the content, then direct those who click to a landing page where they can provide their name and address in exchange for the asset.

This form can be used in two ways. You can include a checkbox for people to sign up for your email list, or a line that says they agree to sign up for your email list by filling out the form. In either case, make it clear that they can opt-out at any time, and make the text on the form easy to read so they don’t feel duped.

Remember GDPR compliance with forms. The GDPR is a set of rules designed to protect EU citizens’ data and privacy. Even if your company is based outside the EU, you must comply with GDPR because you never know who among your subscribers may be an EU citizen. To comply with GDPR, you must obtain consent for any data processing measure, including email marketing. A disclaimer or checkbox before adding an email address to your list and an easy way to opt-out of your marketing if desired.

5. Links to Your Site

Creating valuable content also allows you to use your emails to drive traffic back to your site. Sending a fun craft how-to infographic with a product or category link or a ‘Read more’ CTA after an intriguing teaser of your latest blog post is a great way to get subscribers back to your home base.

This way, your emails and website (along with social media and other outreach) feed each other, encouraging your audience to engage with your brand in multiple ways. They’ll do it gladly if you keep adding value.

6. Webinars

Webinars are a great way to build your email list by showcasing your thought leadership skills and attracting new subscribers. This is doubly true if you co-host it. Choose a brand with a similar audience to yours, and both of you will benefit.

To turn your webinar into a list-building event, attendees must register by providing their name and contact information. After the webinar, send additional resources and add registrants to your email list. As with other gated content, make it clear that providing contact information constitutes consent to receive emails, and that opt-outs are available at any time.

Hold a giveaway for registrants to increase conversion rates from visitor to subscriber.

Email marketing is only one component of your overall sales funnel, but it is vital to its success. These suggestions will help you build an organic list that is compliant and increases conversion.

Email marketing’s magic and what it can do for your marketing strategy isn’t accidental.

While we all know that creating drip campaigns that meet your audience’s needs and provide them with resources is critical, content is only one component. When it comes to email campaign management, you need to think outside the box, optimizing not only your content but also your campaign management processes.

To get the results you want, start with your email marketing strategy’s foundation. Here’s how to keep winning and manage campaigns effectively to connect, engage, and convert.

Build Your Email Lists

You can’t send email newsletters without a list of subscribers, but how do you get them? There are several ways to collect customer data for an email list.

Make signing up for your email campaigns as simple as possible. Adding forms to your website and creating gated assets to encourage sign-ups from interested prospects are two ways to do this.

Asking the right questions when bringing on a new contact is also important. Assemble a list of questions to ask your prospects.

Remember that quality trumps quantity. People will unsubscribe, and your brand’s pushiness will leave a bad taste in their mouths, so buying email lists or adding people without clear opt-in is not only ineffective from a marketing standpoint, but may also be illegal under GDPR.

Your emails will be more effective if your list contains genuine subscribers.

Email List Segmentation

Segmenting your leads is critical for effective targeting. This means segmenting contacts based on their stage in the buyer’s journey so you can send them content tailored to their needs rather than bombarding them all at once.

Use marketing automation to segment your email list. This ensures that the right leads go to the right segments and eliminates the need for guesswork.

Get Personal

Combining an email marketing automation platform with a CRM gives you key subscriber data. This is vital because personalized emails have a much higher open rate than generic mass emails.

Using a subscriber’s first name in the subject line increases open rates by 50%, avoiding the spam folder. With results like that and automation making personalization simple, there’s no reason not to know your customers’ names.

Optimise Content Usage

Not all content is equal. Examine your content to see what would work best for your email campaigns. This is usually content that has a lot of downloads, views, and conversions. Then, fill in any remaining gaps with new content. You’ll cover all bases and hopefully get a lot of mileage out of previous work.

Let Your Style Be Simple

If you want to succeed with email marketing, keep your layouts simple and sleek. Don’t forget that most of your email subscribers will be reading on smartphones, so keep it simple.

Pick one that works for you and isn’t too fiddly from your email service provider’s template library.

Keep Copy Tight

You can overwrite emails as well as overdesign them. The best emails are skimmable, have a clear purpose, and include eye-catching images.

Our attention spans have shrunk due to social media, and we are impatient with text. Effective emails have short copy, fun graphics, and a compelling reason to click through.

Set a Pace

Your campaigns should have a good rhythm, sending emails frequently enough to keep your brand top-of-mind and build trust without overwhelming your audience.

Decide how often you want your emails sent as you plan. Then, regularly track key conversions to adjust your cadence. With a little back and forth, you should be able to find a sweet spot that suits both your needs and your readers’ attention spans.

Let Your CTAs be Clear

Don’t bury or obscure your CTA in your email. Let your subscribers know if you want them to schedule a demo, download more content, or call a sales rep. Making the call-to-action clear (in copy and design) increases the likelihood of readers taking action.

If you’re using an email template, make sure your CTA is prominent. Make sure your email template includes eye-catching buttons or icons that can help increase click-through rates.

Draw Readers in with Your Subject Line

Aside from addressing them personally, a compelling subject line will entice subscribers to click through. Your subject line is the window to your email voice, whether it’s purely transactional, like a sale announcement with a big discount, or more emotionally engaging, like a pop culture or musical reference.

Try A/B testing a few subject lines to see which perform best, then think of new ways to replicate that success.

Start Campaigns and Track Results

Successful email campaigns track constantly. Before you start your campaigns, make sure you’ve set realistic goals for them. Then, track weekly email marketing metrics to assess their progress. Examine their click-through rate, how many sales calls they generate, and whether they are even opened.

Prepare to act on what you find. If you notice a decline in open rate, conversions, unsubscribes, or deliverability, it’s a sign that something needs to change.