How to Repurpose Content for Your Email Marketing Campaigns

Reshaping content for the purpose of sending it out in your email marketing campaigns is exactly what it sounds like. If you have a blog post, or an Instagram story, or any other type of marketing material, you can repackage it into an email and send it to customers and subscribers as part of your email marketing strategy.

So why spend more time and money creating new content when you can repurpose existing content in more creative and engaging ways? Producing content in this manner reduces the amount of money and time that is spent.

Now, let’s look at how to do it.

Organize your thoughts and ideas

Creating an email marketing strategy should be the first step in your marketing process. What do you hope to achieve in the future? Interested in increasing your sales? How would you like to increase the number of visitors to your site? Do you want to reach a larger number of individuals?

It will be critical to determine what your primary goal is in order to specify exactly what you want to include in your email messages (and who to send them to).

Additionally, as part of your plan, you must establish specific sub-goals and determine how your email marketing campaign fits into the overall marketing strategy of your organization. Take, for example, repurposing your content as part of a SaaS retargeting campaign.

Reduce the number of people who will be reading your work

Second, you need to determine who you are sending these emails to in order to be effective. Which customers are you talking about? Customers who have previously purchased your products? Those who have taken part in a contest? People who listen to your podcast or read your blog posts? It is important for you to narrow down your audience for one major reason: you do not want to spam people with your messages.

Spamming people may result in subscribers clicking on the “unsubscribe” button, which you can avoid in large part by hyper-targeting your audience with your messages. In other words, only relevant material should be sent to the most appropriate recipients. More isn’t always better when it comes to nutrition. It is critical to have a solid personalization strategy.

Fill in the blanks with relevant information

Reduce, reuse, and recycle are the three R’s of environmental responsibility. In addition to cardboard and plastic, this method of working is applicable to other materials. Sustainable marketing strategies must include this as a fundamental component. On any level, producing new content on a continuous basis is not sustainable. The old adage that “new is always better” is no longer valid, despite the fact that it may appear to be the most ideal scenario.

It is possible to find content inspiration in almost any place. Include some positive customer feedback, a link to a podcast episode snippet, a photograph uploaded by an audience member, a competition, a giveaway, or anything else you want. The possibilities are endless!

Usage-generated content (e.g., photos or videos uploaded to social media sites in which your company is tagged) can be extremely engaging, serving as genuine and personal advertising for your company. It is possible to republish this content as part of your marketing strategy if you have obtained the necessary permissions.

Selling a hashtag that you want to see trending in your emails could be a good way to keep the momentum going for your campaign. A cloud RPA solution can assist you in analyzing your data and determining which direction to take with your marketing—what is successful and what is not?

It is possible to communicate data and statistics to your audience in a customer-friendly and visually appealing manner by using attractive graphics. A still from a video could also be used to create an e-poster or banner, if the video is available.

Take a look at the principles of enterprise search marketing to get some ideas: expertise, authoritativeness, and trustworthiness are all important components of any marketing strategy (or EAT). The key is to concentrate on creating high-quality, valuable, and relevant content that is also simple to read and understand.

Making the most of your social media resources is a smart move. On Instagram, you can see which of your posts are the most popular, and you can even create polls to ask your followers what they want to see from you. The fact that you are engaging with your audience in this manner and then recalling that information in emails demonstrates that your company is attentive and considers its customers’ opinions.

Maintain a straightforward approach

To achieve seamless continuity across different communication platforms when repurposing your content for your email marketing campaigns, you must have simple processes in place and systematized business operations; your emails and website should feel and appear to be part of a whole.

It is also important to remember that the messages you are attempting to convey should be straightforward and coherent. The reason this matters is as follows: Because of the hectic nature of our modern lives, it is sometimes easier to remember messages that are more straightforward. Because of this, they are able to make more straightforward connections.

As a result, your brand’s story or narrative is more effectively established. In order to pull your marketing strategies together, you can collaborate with colleagues from across your organization using the best whiteboard app.

Familiarity with your brand is essential to its narrative; maintaining consistency in messaging and style across multiple platforms will help your customers become more familiar with you and remember who you are and what your company represents.

Carefully repurposing your content in your emails also helps your customers remember that you and your services exist. For example, if they made a mental note to check out your service earlier in the week, this is their little pop-up reminder that could lead them back to your website.

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