Email Marketing Tips, Softwares & Online Advertising Tutorials
If you’re a marketer, you’re familiar with how things typically work. You conceptualize the campaign, execute it, and ultimately direct your audience to content. However, where does this content reside? Your campaigns require a destination in order to be effective. While this sounds great in theory, many marketers discover that implementing this strategy for each …
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Recent research shows that marketers are under increasing pressure to increase revenue. The CMO Council found that marketers now account for 44% of company revenue, up from 10% in the early 2000s. Nine out of ten survey respondents expect revenue growth this year, and 63 percent say they and their marketing teams are under intense …
Continue reading “Marketing Leaders Should Always Be Looking “Beyond the Core””
Bundling products is an old and simple sales tactic. The strategy is to sell two products together for less than the customer would pay if bought separately. For example, a coffee mug costs $10 and a bag of coffee costs $10, but a product bundle costs $15 instead of $20. Product bundles are a great …
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Digital marketing has come a long way. With the pandemic’s outbreak came mandatory isolation, and the internet and digitization became indispensable. 2020 saw unprecedented levels of digitalization. It’s all online now. Working from home became trendy, as did virtual parties and online classes. With so much going on, marketing trends will undoubtedly change in the …
Continue reading “5 Marketing Trends to Stay Ahead of the Competition”
Here are nine free ways to find someone’s email address. 1. Visit the company’s website This may seem obvious, but it’s a good place to start. Don’t overlook this resource because it seems simple. Once on the site, check the About Us page for contact information for executives or other employees. The News section is …
CEOs are the highest-ranking business executives in any organization, and they play a significant role in the formulation and implementation of corporate strategy. They are constantly on the go, hopping from one meeting to another, so the best way to get in touch with them is via email. This is the reason why B2B marketers …
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No matter if you run a completely online business or use your website to supplement in-person sales, an ecommerce website can be a valuable tool for growing your company. It is not enough to simply accept online purchases, however. It is necessary to provide a seamless customer experience. An ecommerce website, which serves as the …
Continue reading “6 Features You Must Have on Your Ecommerce Website”
With over 2.5 billion monthly users, a Facebook business page is a great way to reach a large audience. Why is Facebook marketing so difficult? With 4.7 billion new posts every day, how can you stand out? Want to expand your market reach and competitive edge? Advertise on Facebook to attract your target audience. Pay-per-click …
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Big companies like Equifax, Marriott, Uber, and Yahoo have been hacked, but small businesses are particularly vulnerable to cyberattacks. According to Symantec’s 2019 Internet Security Threat Report, employees of small businesses were more likely than large businesses to receive email threats like spam, phishing, and malware. Find out about three of the most common email …
Continue reading “3 Worst Email Scams Targeting Small Businesses, and How to Avoid Them”
If you own a business, you must constantly seek out the best sales and marketing strategies. These tactics will keep your efforts current and relevant. There are a few important steps to take to ensure your success. Set a budget to avoid overspending on the practice and develop marketing strategies. Experts will tell you that …