One of the content marketing best forms is a blog on your website. Your company blog can serve as an online database for your customers. It gives you the privilege to demonstrate your experience and your knowledge in your industry. It also helps you in resonating with your audience members’ pain points and it shows why you are a legitimate solution that they just have to consider.
On top of that, the high-performing website content can also be shared on the social media (the online equivalent of the word-of-mouth marketing.) It can also help your website to rank higher in the organic search engine results.
Much more like a good digital marketing strategy, the building of a company blog or of a similar website resources can feel like a lot of work. However, the number of benefits that it can yield for you makes a blog well worth the effort.
Leverage Influencers
The digital marketing can atimes feel very lonely. It is easy for you to feel compartmentalized into your tiny corner of the internet. However, there are just a couple of ways that is possible for you to tap into an army of online partners to help you promote your brand.
This army is made up of the influencers. The Influencer marketing consists of getting the influential online personalities for the purpose of partnering with you and promoting your brand.
This form of digital marketing taps into the loyalty and trust that the influencers have with their followers. It also is very easy to scale all depending on your needs. For instance, you can spend some thousands of dollars going after a larger influencer that comes with millions of followers. If you are working with a smaller budget, you can still pursue a network of smaller nano-influencers — those who have the audiences of up to 10,000 followers or less.
Do not let the numbers fool you, either. The Nano-influencer marketing has proven beyond doubt to be an effective way to promoting brand. For instance, the nano-influencer accounts on the Instagram with less than 5,000 followers tend to boast an engagement rate between 5.3% and 7.2%. The percentage then drops to a measly 1.1% for the largest influencer accounts that is on the platform.
Research Your Target Audience Online
Being a successful small business, you may be feeling that you already understand your audience. However, if you want to be very effective online, then you should be willing to invest more in some additional customer research.
You can take some time to investigate how your core customer demographic engages with the online world. For example, the Pew Research reports states that:
1. Significantly more of women than the men use Facebook;
2. Over half of the college graduates have a presence on LinkedIn;
3. About 71% of those between the ages of 18 and 29 that use the Instagram.