What You Should Know About PPC Management

Pay per Click (PPC) advertising is a type of online advertising in which advertisers are compensated each time a user clicks on their online advertisements. PPC is one of the most effective methods of increasing website traffic, and when done correctly, it can help you stand out from the competition. Contents Definition of PPC Management …

Content Marketing Quotes That Will Help You Become a More Effective Marketer

Content Marketing Quotes “The most effective marketing is marketing that doesn’t feel like marketing.” Tom Fishburne “What benefits people also benefits business.” – Leo Burnett “Content marketing is a lot like going on a first date. If all you do is talk about yourself, there will not be a second date.” David Beebe “Broadcasting the …

How to Measure the Effectiveness of Your Marketing Efforts

We do spend marketing dollars on trade shows, advertising, conferences, events, webinars, and campaign materials. How do we know what we get back? How can we measure marketing results to ensure they are worthwhile? Contents Setting of Goals Budget for Campaign Quantitative and Qualitative Goals Fulfilment and Response Strategy Campaign Tracking and Testing Criteria Follow-up …

How does Call Tracking Works?

Conversions from viewers who chose to call were difficult to track in the early days of digital advertising. Because of this, campaign data did not always tell the whole story. However, with call tracking, you can now enable advertisers to link calls to specific ads. It’s even better now that phone tracking has evolved to …

What is the Importance of Email Campaign Reporting?

Email campaign reporting is tedious but necessary for email marketing success. Here’s why it matters and how to do it right. Measuring results improves results The goal of any digital marketing strategy is to improve results using data. To improve your email campaign results, you must analyze and act. Some key email metrics to track …

8 Best Free Email Marketing Tools

When sending out important email promotions, it’s easy to overlook email marketing tools. Those who do email marketing frequently use autoresponders, which serve no purpose. In fact, every business needs email marketing tools to succeed. It is the act of sending an expert message to potential customers to encourage the purchase of services and products. …

How To Increase The Conversion Rate Of Your Ecommerce Site

What good is keeping track of conversion rates? Why should we improve eCommerce conversion rate? How to boost eCommerce conversion rate? Then you’ve come to the right place. Why is it important to improve eCommerce conversion rates? A good eCommerce conversion rate and social proof eCommerce site are the main goals of having an online …

Mobile App Vs Mobile Website: Which is Best for Your Organization?

Humans have come a long way in terms of behavior and interaction with web platforms in our current world. In the beginning, we collectively denied using online means for activities such as shopping, but with time, many people realized its benefits. Similarly, while initially the masses preferred big screens; there has been a noticeable shift …

8 Easy Ways to Improve Your Domain Authority

Proper understanding of your domain authority aids in marketing planning. It is the number of relevant backlinks from other reputable websites that contribute to the scores. It also assists businesses in determining their SERP (search engine results page) rank by combining the root domains and the total number of links into a single DA score …

5 SEO Content Writing Tools for 2022

Writing on things dates back over several decades. From reed quills to pen and paper to typewriters to computers, content writing tools have evolved. Now we have editing tools that help us express our ideas clearly and engagingly. Editing tools help with ideation, proofreading, research, and editing. These tools can help us create content that …