Most B2B marketers use chat platforms like Drift to convert website visitors. The primary use case for chatbots in B2B is to increase web engagement and conversion rates. Here are a few examples of how clients are using chatbots to increase sales engagement, shorten sales cycles, and increase revenue: 1. Trial & Demo Conversions To …
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Ways to Boost E-Commerce Sales with Digital Marketing
What is Digital Marketing for E-commerce? E-commerce marketing is also known as digital marketing. It involves attracting website visitors, persuading them to make an initial purchase, and then retaining them to do business. You may be wondering how to get your first sales and whether digital marketing is the answer. But before you answer that, …
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Email Isn’t Dead; You’re Just Doing It Wrong
Email is dead, or so the headlines claim. While getting to “inbox zero” is the current goal, brands should not underestimate the power of a well-crafted email campaign. Email’s Resilience Since email marketing became popular, marketers have debated the viability of email campaigns. Email no longer has the insanely high open rates it once did. …
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4 Ways to Combine Email Marketing and SEO
Data is often used to deliver highly effective personalized email campaigns. Personalized emails increase click-through rates by 14% and conversion rates by 10%, according to Aberdeen. With results like these, it’s hard not to want to test, segment, and personalize email campaigns. However, the success of these incremental email marketing improvements depends on what customers …
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5 Drip Campaigns Every Brand Should Have
Automated marketing is invaluable in moving customers down the sales funnel. That’s why over 53% of B2B companies already use marketing automation. Automation allows you to set it and forget it, saving you time and money. A drip campaign is another favorite form of marketing automation. Drip campaigns are useful because they allow you to …
Ecommerce Winback Email Strategies
Successful ecommerce marketing includes win-back emails. Bravo if all your contacts open and buy your emails regularly! Some online stores are lucky. Winback emails are used to keep contacts from abandoning a brand. Let’s look at best practices for re-engagement campaigns. What is Winback Email? A win-back email is an ecommerce email sent to inactive …
7 Ways to Increase Customer Loyalty in Ecommerce
Post-purchase emails are an important part of any ecommerce email strategy. They are optional if you only want new customers and don’t need existing ones to reorder. But for most ecommerce businesses, customer loyalty is vital. Engaging with existing customers after the sale is one of the most cost-effective ways to encourage repeat purchases. Post-Purchase …
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7 Ecommerce Content Marketing Plans for 2022
What do you know about ecommerce content marketing? It is simply a part of digital marketing. What are the benefits you can derive from using ecommerce content marketing? Effective content drives free traffic to your store. It’s also targeted traffic, meaning it’s only people interested in your products or related topics. It usually goes like …
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6 Sales-Driven Trigger Email Campaigns
A triggered email generates revenue in ecommerce. Keeping track of and engaging contacts is time consuming. Automated campaigns, triggered at the right time, ensure no sales are lost. Every business’ ecommerce email strategy should include marketing automation. Let’s go over some basic trigger emails for your ecommerce store. A Triggered Email A triggered email is …
What Does Email List Cleaner Do?
Using free or paid email list cleaning services regularly will help businesses build meaningful relationships with subscribers and increase overall open rates. You should clean up your email list periodically to keep it engaged. So you can focus on those subscribers or clients who truly want your product. Considering their interests and needs will help …