Lite1.8 Blog

Your B2B email marketing approach should not be passive. An effective email marketing can help you build relationships with your prospective prospects. Making a good email marketing campaign takes time and resources, so plan ahead. Keep reading to understand how to boost your B2B email marketing campaigns’ open and click rates.

• Your subject lines are boring.
• Generic primary content
• Your CTA is weak.
• You don’t test
• Your emails go unanswered

Your subject lines are boring

This is the first thing a potential client sees. If it doesn’t pique their interest before they even open the email, you’ve probably lost them. When writing subject lines, keep in mind that they should be urgent to arouse interest. Keep the subject line brief and personable. Encouraging recipients to open emails can raise open rates by 10-14%.

Generic primary content

Clients detest being treated like a number. Emails that fail to connect with the reader are frequently deleted. This can be solved by segmenting your email list and sending targeted offers to each group.

You’re offering too much

To save time, including numerous offers in one email can be overwhelming for the receiver. Make it easy for them to buy your goods or service with a clear call-to-action (CTA). Try to confine your communications to one strong offer.

Your CTA is weak

You can have the best subject line, offer, and image. But if your call-to-action (CTA) isn’t clear and easy to understand (e.g., “click here”), you’ll miss the goal.

You don’t test

If your campaign isn’t performing as expected, the fault could be with the subject line, CTA, or content. To solve a problem, test it. A/B testing sends two identical email offers with only one difference. If one version performs better than another, replace it. Change the subject line, CTA, content or any other element of your campaign.

Your emails go unanswered

An email list takes time to build. With erroneous contact information, some emails will bounce back or go to recipients who cannot act on them.

Luckily, sales prospecting tools can help you create authenticated email addresses. American City Business Journals’ (ACBJ) BizLeads is one such portal. The cloud-based BizLeads platform gives you rapid access to certified direct email addresses for key decision-makers in 20 industries.

Because ACBJ powers and updates BizLeads, it has the most first-party reported data of any sales prospecting tool. BizLeads has data on over 30 million organizations and 80 million business professionals. Job title, industry, location, revenue and more are just a few of the 14+ search options available to BizLeads subscribers. With a single click, you can export segmented lists of qualified prospects for email marketing campaigns. BizLeads also employs real-time email validation to notify you when an email is modified within an organization.

How to Attach a Folder to an Email

For quite some time, the ability to send files through email has been available to users. By simply dragging and dropping files into an open email in Microsoft Outlook, you can quickly and easily distribute files to other people. However, sometimes being able to send a single file isn’t sufficient. There are times when sending entire folders is necessary, either for the sake of convenience, because the list of files to be sent is too long, or because it is not always possible to determine the names of the files ahead of time.

In Outlook, here’s how to attach a folder to an email:

• Navigate to the folder you want to email by starting with Windows Explorer and clicking on it.
• Right-click on the folder’s icon to open it.
• Then select “Compressed (zipped) folder” from the drop-down list that appears in the pop-up menu.
• If necessary, rename the zipped folder before pressing enter.
• Right-click the zipped folder and select “Send to,” but this time select “Mail Recipient” from the drop-down menu.
• It opens a new email compose window, with the compressed folder attached as an attachment.

The Schedule Recurring Email add-in for sending folders can be more useful than using Outlook by itself if you find yourself sending them on a frequent basis. It automates the process, allowing you to free up more time in your day. In particular, it comes in handy when you don’t know which files will be attached and don’t want to guess what they will be called ahead of time because it accumulates the filenames right before the email is sent.

You might also be attempting to add a new recipient to an email chain and then trying to add all of the attachments back in at the same time – in that case, you might want to take a look at the new Reply With Attachments add-in.

Use the Schedule Recurring Email add-in to email a folder in the following ways

• To access Sperry Software from Outlook, click on the Sperry Software button.
• To add a recurring email to your schedule, click on the “Add” button.
• Click on the Create Template button
• Fill in the blanks with how the email should look, but do not include any attachments.
• When prompted, select Close and Save from the drop-down menu.
• Fill up the timetable for when the emails will be sent out.
• At the bottom, select the checkbox that says “Send all files in this folder on a regular basis.”
• Select the folder to which you wish to transfer the file.

Click All right, that’s all there is to it; now, when the email is scheduled to be sent, the add-in will look in that folder and attach any files it finds there. Optionally, you can instruct the add-in to destroy the files after they are sent, allowing you to start again with fresh copies each time you send something.

You may want to recall an email if you made a mistake, omitted information, or sent it to the wrong recipient. You can undo send emails in Gmail within a time restriction. This article will show you how to unsend an email in Gmail on a PC, Android, or iPhone. We also covered how to recall an email after 30 seconds.

You can recall an email sent in Gmail within 5, 10, 20, or 30 seconds. It delays the email by a few seconds before sending it. In the meantime, you can edit or delete your email.

It operates for 5 seconds by default but can be extended to 30 seconds under Gmail settings.

• How to Unsend Emails in Gmail on PC, Android, and iOS
  • Cancel Gmail Web on PC Send Email
  • Unsend Email in Gmail
  • Gmail Unsend Email on iPhone/iPad
• Change the Recall Time for Emails
• Remember an Email in 30 Seconds

How to Unsend Emails in Gmail on PC, Android, and iOS

1. Cancel Gmail Web on PC Send Email

• Open Gmail online in a browser.
• Write an email and click Send when done.
• A pop-up will appear at the bottom left of the screen with options to View and Undo the message.
• Click Undo to retrieve the email.
• The email will be returned to drafts.

After a few seconds, the choice vanishes. So make hasty decisions. We also explain how to increase the time limit to 30 seconds below.

2. Unsend Email in Gmail

• Launch the Gmail app on Android.
• Send an email as usual.
• It will take you to the default discussion display.
• Click Undo in the bottom message bar.
• Return to the draft screen to edit, resend, or delete the email.

3. Gmail Unsend Email on iPhone/iPad

• Open the Gmail app on your iPhone or iPad.
• Immediately after sending an email, you can Undo it.
• Click it to return your email to drafts.
• You have five seconds to remember the message before the option vanishes.

Change the Recall Time for Emails

You can alter the recall time in Gmail. You can set it to 10, 20, or 30 seconds depending on your tolerance for email delays.

1. Go to mail.google.com.
2. Click the gear symbol in the upper right.
3. Select See all Settings
4. Scroll down to Undo Send in the General tab.
5. Select 5, 10, 20, or 30 seconds from the drop-down box.
6. Close the settings by clicking Save Changes.

Remember an Email in 30 Seconds

In Gmail, you can only remember an email after 30 seconds because that is the maximum delay allowed. Alternatively, you can send the email in confidential mode, which will expire at a certain time.

You can make an email expire after a day, week, month, etc. Once dispatched, the email’s contents expire at the specified time. You can also recall emails by deleting them manually.

Unsending an email in Gmail on Android, iOS, or PC was covered briefly. We’ve also explained how to recall an email in Gmail after 30 seconds. Hopefully, this helps folks who send emails incorrectly.

• Post Content From Newsletters on Your Blog
• Create Digests
• Create Newsletters Archive
• Add HTML Versions
• Ask to Share
• Use UTM Parameters
• Leave a Link to Site’s Search Bar

1. Post Content From Newsletters on Your Blog

Don’t let interesting information die in the inboxes of your readers. Since Google doesn’t index emails, you can’t get SEO profit directly from your email marketing strategy. But you can publish information from your emails on your blog, and Google Analytics will notice it!

Write a brief summary of the content in the email and suggest your subscribers keep reading about it for the latest news on your blog. Send series of emails with valuable information and leave a link to full version of the post on your blog.

2. Create Digests

Digests are great in case you want to bring more traffic to your blog. But this method works well as long as articles you offer in the digest are interesting and catchy.

You can collect some articles on similar topics or choose best posts of the week to create a digest.

Come up with catchy email subject lines and add only valuable posts to this digest. Users won’t open it if there are articles about your product alone so don’t use your digest for a promotion.  Use it to save your readers’ time, bring quality traffic to your blog, and reactivate your inactive subscribers.

3. Create Newsletters Archive

Add archive with all your newsletters to your site. This way your email text will be ranked by search engines. At the same time, your readers will be able to see what you’re sending to your subscribers, and it will make them more likely to subscribe to your newsletter.

Optimize headlines, add keywords and attributes so that search engines can see the texts.

Note that if you’re going to publish the text in a blog post and in the archive at the same time, you should use the canonical tag that points to the blog page.

4. Add HTML Versions

If the email isn’t displayed correctly, the subscriber always has an opportunity to see the html-version of this email. There could be some problems with the images on different devices, so this step will help you avoid misunderstandings.

Some tools can do this work automatically or provide you with email templates. Also, you can do it by yourself using tutorials like this one.

5. Ask to Share

This method is pretty simple: make it easy to share your posts by adding social media share buttons to your emails, and then ask your readers to share it across social media sites.

A lot of platforms for email marketing offer an opportunity to add such buttons.

This way you can get more shares on social media  and more backlinks as a result, so check if it works with your target audience.

6. Use UTM Parameters

Urchin Tracking Module (UTM) is a module that helps track the effectiveness of digital marketing campaigns. Once the subscriber clicks the link with the UTM parameters, Google Analytics gets the information about it. In a day you can see the full statistics on a specific email in the personal profile at GA.

It helps you understand which emails work better, how many visitors emails bring to your site, and so on. Check out tips given above and monitor the progress.

7. Leave a Link to Site’s Search Bar

The more pages visitor views during one visit, the lower bounce rate your site has. You can find this information on your site using SimilarWeb plugin.

Link to your search bar at the bottom of the email to encourage people to surf your website. Thus the reader can visit several pages at once. Search engines take this factor into account when search engine ranking.

Add “read more” section to your email and send the reader links to your other posts and your search bar.

An average ROI of $42 for every $1 spent on email marketing software for ecommerce businesses has been reported by several marketing professionals. The best ecommerce email marketing software nurtures your audience and wows them.

To determine the optimal investment for your company, go beyond the price points. Marketing techniques like automation and segmentation help ecommerce organizations target their customers more precisely, resulting in more sales.

Here are the 6 best ecommerce email marketing tools we found:

• Mailchimp
• GetResponse
• MailerLite
• Sendinblue
• Constant Contact
• ActiveCampaign

1. Mailchimp

Mailchimp is the best ecommerce email marketing software.

Features

• Smart automation tools
• Great ecommerce designs
• Help and support
• A free trial
• Plans: $11 – $299/mo

Mailchimp is the best email marketing software due to its marketing capabilities and ecommerce-friendly email templates. It also works well with popular ecommerce platforms. Mailchimp isn’t the cheapest platform, but the investment is still minimal, and the clever automation features guarantee your ROI will be better.

2. GetResponse

GetResponse is best for Shopify.

Features

• Best design score
• No email volume caps
• Try it for free!
• Plans: $15-$99/month

GetResponse is a wonderful option to Mailchimp for individuals looking for a seamless Shopify integration and/or more advice with email marketing tools. The design is good, however the lack of transaction emails on the lesser subscriptions detracts.

3. MailerLite

MailerLite is best for thorough analytics.

Features

• Good all-rounder
• Good analytics
• Expensive
• A free plan
• Plans: $10 – $1915/mo

However, MailerLite isn’t the easiest to use and can soon become costly as your customer base increases. We’d suggest it for ecommerce stores with a dedicated marketing manager that knows email marketing.

4. Sendinblue

Sendinblue is ideal for coding.

Features

• No contact list caps
• Uninspired templates
• No custom domains
• A free plan
• Plans: $25 – $599/mo

Sendinblue is a good platform overall, however the template designs are lacking, hence we only recommend it for ecommerce firms with bespoke designs. To boost its future score, we recommend adding phone or live chat help.

5. Constant Contact

Constant Contact excels at low-cost email marketing.

Features

• Poor automation options
• Limited testing options
• A free plan
• Plans: $9.99 – $335/mo

This simple email marketing tool lacks the feature breadth and quality required to cultivate an ecommerce audience. That’s why we recommend it for simple or ad hoc email marketing.

6. ActiveCampaign

ActiveCampaignis for low-cost email marketing.

Features

• No transactional emails
• Low-cost starter plans
• Try it for free!
• Plans: $15 – $599/mo

ActiveCampaign is a marketing/CRM tool rather than an email marketing platform. This adds some useful features but also some omissions, like transactional emails.

How to Pick the Best Email Marketing Service

Here’s a quick summary of what to look for in ecommerce email marketing software:

• Automation: It’s vital to be able to build up workflows that automatically email contacts who do particular actions on your site. Sending a discount coupon to a contact who saw your site the day before but didn’t buy anything. These email sequences can be very effective in re-engaging clients and require little care from you once set up.
• Personalization: The same is true for ecommerce marketing personalisation. However, the top ecommerce platforms go beyond basic personalization (e.g. adding a first name to the subject line) and generate tailored recommended product emails.
• Business emails: In addition to order confirmations and delivery updates, the perfect ecommerce email marketing software should be able to smoothly integrate with your ecommerce platform.

Clients and co-workers are notified of their absence through out-of-office auto-reply email messages, which also provide contact information for those who need to reach them while they are away.

Despite the fact that it appears to be the responsible thing to do, this is not always true. Auto-responses from out-of-office accounts can be a huge security risk for a company. In some cases, out-of-office responses have the potential to reveal a plethora of sensitive information about you to anyone who contacts you by email while you’re gone.

• An Example of an Out-of-Office Response
• Data on the current location
• Contact Information
• Location of employment, job title, line of business, and chain of command are all important factors to consider.
• Create a more secure out-of-office auto-reply message for your company.
• Do not include any contact information

An Example of an Out-of-Office Response

Bill Smith is the Vice President of Operations of Widget Corporation. He can be reached at [email protected]. He wrote this message:

My absence from the office will be due to the XYZ conference in Burlington, Vermont, which will take place from June 1-7. In the event that you require assistance with an invoice during this period, please contact my employer, Joe Somebody, at (555) 1212 for assistance. If you need to reach me while I’m away, you can do so by calling my cell phone at 555-1011 during business hours.

While this message may be beneficial to some, it discloses a great deal of potentially sensitive information to those who are not aware of what has happened. Criminals or hackers may use this information in social engineering schemes to their advantage.

An attacker who receives the accompanying example of an out-of-office reply will be able to do the following:

• Data on the current location

Because you are broadcasting your location, you make it easier for attackers to track you down. This would be a perfect opportunity for a robber to take advantage of you. In Bill’s case, he mentioned that he would be attending the XYZ conference, so they would know where to look for him. Furthermore, they are aware that you are not in your office and that they may be able to talk their way into it by saying something along the lines of: “I was directed by ill to pick up the XYZ report.” He stated that it was on his desk, which was correct. If I pop into his office and grab it, are you cool with that?” An overworked secretary may easily allow a stranger inside Bill’s office if the explanation provided is convincing.

• Contact Information

Scammers may use Bill’s contact information to put together the pieces of the puzzle that will allow them to commit identity theft. It is now known what his e-mail address, work and cell phone numbers are, as well as the name and contact information for his boss.

Someone writes an email to Bill while his auto-reply feature is on, his e-mail server will automatically respond with an auto-reply, which confirms the legitimacy of Bill’s e-mail address to the sender. Email Spammers take great pleasure in receiving confirmation that their spam was sent to an actual person. Because of this, Bill’s address will very probably be added to other spam lists as a result of a verified hit.

• Location of employment, job title, line of business, and chain of command are all important factors to consider

It is common for your signature block to include information about your job title, your employer (which also shows the nature of your employment), your e-mail address, and both your phone and fax numbers. If you use the phrase “during my absence, please contact my supervisor, Joe Somebody,” you have also revealed your reporting structure and chain of command to the recipient.

It is possible that social engineers will use this knowledge in the context of impersonation assaults. Using your company’s human resources department as a ruse, for example, they could contact your company’s human resources department and state: This is Joe Somebody. The company’s tax filings must be updated while Bill Smith is away, and I want his Employee Identification Number as well as his Social Security Number in order to complete the update.

However, even though many out-of-office message options allow you to restrict the reply to members of your host e-mail domain, the vast majority of people have clients and customers outside of the hosting domain, making this option essentially pointless for them.

• Create a more secure out-of-office auto-reply message for your company

As an alternative to expressing that you will be absent, consider adding that you will be “unavailable.” It is possible that you are still in town or involved in a training program at the office if you are marked as unavailable. It aids in the concealment of your genuine position from the evil guys’ eyes.

Conclusion: Do not include any contact information

Never share your phone number or email address with anyone. Inform them that you would be keeping an eye on your email account in case they need to communicate with you in the future.

Keep your personal information to a bare minimum and do away with the signature block.

Always remember that your auto-reply may be seen by people who are completely unrelated to you, as well as by scammers and spammers. If you would never give this information to a stranger, don’t include it in your auto-reply as it may be considered offensive.

Every sale starts with a potential client, and every potential client starts as a lead.

But B2B leads won’t progress through your sales funnel if you aren’t targeting the right prospects. The Content Marketing Institute has found that 85 percent of marketers say quality lead generation is their most important goal.

Finding the right people — the ones who need your product and are ready and willing to pay for it—means searching the right places to bring them value.

Before you even get to start targeting prospects, you have to figure out where they are.

Traditionally, this means spending hours researching prospects, validating their contact information, and compiling that data into a lead list. That list also needs to be segmented to target your various ideal buyer personas. If you skip these steps, your marketing outreach — whether it’s email or cold calling — will be ineffective.

But it doesn’t have to be that way! Read on to learn how to strategically target the right leads and cut down on the time-consuming parts of this process.

• Define your marketing audience
• Don’t lose targeted leads because of inaccurate contact info
• Generate targeted lists quickly

Define your marketing audience

You can target leads broadly according to industry or location, but you’ll get the greatest return on investment if you define your marketing strategy more narrowly. After all, your product may generally appeal to a wide range of clients, but only a certain percentage of them have a real need and the means to acquire the solution you’re offering.

Digging deeper into your ideal customer demographics and identifying groups that have small, but important differences, can help you shape your marketing approach and maximize your relevance to each potential buyer.

Don’t lose targeted leads because of inaccurate contact info

This should go without saying, but a quality lead is an accurate lead. Wrong numbers and dead emails will kill a sale.

Simply generating as many leads as possible won’t get you anywhere if your emails or calls don’t reach them.

Keeping in mind that even the warmest leads don’t convert every time, it’s in your best interest to have the highest quality contact information available. Searching through company websites for job titles and those precious validated emails takes time and effort, but it’s essential—unless you have access to software that does it for you.

Generate targeted lists quickly

The task of continuously updating and segmenting your prospect list can be very time consuming. However, there is prospecting software available that can help alleviate the burden, so you can direct your talents where they belong—on closing deals.

American City Business Journals (ACBJ) recently released BizLeads, a cloud-based sales prospecting tool that can help generate targeted leads lists quickly and accurately. With just a few clicks, users can create data-powered lists packed with leads to match your targeted audience. The platform automatically segments your ideal clients by letting you search using 14+ advanced filters, including industry, business classification, business name, revenue and employee size, location, and more.

Create a backup email address using a service such as Gmail or Outlook to ensure that you can always access your Gmail account when you need to. Afterwards, if you’re unable to log into your Gmail account, Gmail might send you an email with a link to reset your password.

• Retrieval of Passwords with an Additional Email Address
• Safeguarding Your Gmail Account

Retrieval of Passwords with an Additional Email Address

You can add a secondary email address to your Gmail account for the purpose of password recovery by following the instructions below.

1. Select Security from the left-hand navigation pane of your Google Account page.
2. In the Ways we can prove it’s your area, select Recovery Email from the drop-down menu.
3. After entering a recovery email address in the Add Recovery Email box, click Save to save your changes.
4. Your Google account has been set up with a recovery email address, which you have entered.

Safeguarding Your Gmail Account

In addition to being a positive step, it is vital that your recovery address be both secure and easily accessible to you. Make use of a work email account or a non-Google email address (such as Outlook.com) to guarantee that you are not left without recourse in the event that your information is stolen or otherwise compromised.

In addition, you should set up two-factor authentication on your account in addition to setting a recovery password. Two-factor authentication techniques that rely on either a physical device such as a USB security key or a smartphone authentication app are preferable if you have a choice. If at all possible, stay away from two-factor solutions that rely on SMS messaging.

The information about your business appears on Google Search and Maps, allowing customers to find you when they conduct a search for a service provider in their area. Google My Business is free to create and maintain. If you want to get your business noticed by local residents who are looking for your services, Google My Business is an excellent tool. In addition to promoting your business to potential customers, a properly optimized listing will elevate your company to the top of the search engine results page (SERP).

It is new customers who provide the lifeblood of your business, and in order to grow in your business, you must have a consistent supply of new customers month after month, year after year. If you are working with a limited marketing budget, Google My Business will undoubtedly help you get the most out of your investment. Some examples of how you can use Google My Business to grow your customer are as follow:

• Make certain that your company can be found through local searches
• Improve the visibility of your Google My Business listing
• Increase the level of trust and credibility among customers
• Customers review should be displayed
• Keep customers up to date in a timely and simple manner

1. Make certain that your company can be found through local searches

It is the most effective way to ensure that your business is discovered when people search for products or services in your area. Keeping your Google My Business information up to date and accurate is essential. When compared to organic search results, the visibility of local listings has increased significantly. When looking for local businesses, not everyone uses Google to find them. Instead, they can use Google Maps, which is available as a website and mobile application and which provides maps and directions to users’ destinations.

2. Improve the visibility of your Google My Business listing

High-quality, accurate information is rewarded by Google by elevating websites that provide readers with high-quality, accurate information in the search results pages. Websites that provide inaccurate or incoherent information, on the other hand, will be penalized by the algorithm.

Who is it that Google places a higher value on than it does itself? Making use of Google My Business will allow you to create a digital resource for your readers that are jam-packed with valuable and helpful information. Your website will be recognized by Google as having high-quality content and will be associated with it. Within a short period of time, your website’s position in Google search results will begin to rise in importance.

3. Increase the level of trust and credibility among customers

A variety of Google My Business features can assist you in increasing the appeal of your listing to viewers and the credibility of your listing with potential customers. Various images can be uploaded to demonstrate your physical space, your products or services, and other aspects of your business. Aside from that, you can publish an indoor Street View that will serve as a virtual tour of your establishment. Consider this: Is it worthwhile to put in the time and effort to improve the visibility of your Google My Business listing? Yes! Listings that include photos as well as a virtual tour generate twice the amount of interest as those that do not include these features.

4. Customers review should be displayed

These days, online customer reviews can make or break a company’s reputation. Customer ratings are displayed on Google My Business, but you can also respond to customer reviews and feedback, allowing you to demonstrate excellent customer service and resolve issues. Additionally, it is essential to keep your business profile up to date in order to ensure that the content is still relevant to you. Check your profile at least once every quarter, preferably once a month, to ensure that you are up to date with the latest developments.

You can begin to collect Google Reviews from previous customers as soon as possible through the enablement of Google My Business listing. When customers leave written reviews, they can gain a better understanding of who you are and what you provide for them. Creating a Google My Business account will be necessary if you want to highlight positive feedback from previous customers and clients.

5. Keep customers up to date in a timely and simple manner

Customers will be able to access important information more quickly if your company’s information is displayed on your Google My Business listing. Google My Business provides you with the ability to list useful information such as your address, hours of operation, and contact information, it also provides you with the ability to notify customers of changes such as the expansion of your services, temporary closure, or reopening.

This is an extremely useful feature; as such updates can aid in fostering customer trust and avoid customer confusion. Your competitors will have the opportunity to say things that are simply not true if you withhold your own information from Google My Business.

You will be guided through the process of scheduling emails in Microsoft Outlook in the following article. Microsoft Office 365 is compatible with all versions of the software, including Outlook 2019, Outlook 2016, Outlook 2013, and Outlook 2010.

Schedule an Email to Send Later in Outlook

Outlook gives you the ability to choose the exact time at which you want your email to be delivered.

1. Compose a message for the recipient. Create a new message, reply to an existing message, or forward an existing message. Message creation is simple.
2. Select the Options option from the drop-down menu.
3. Delay delivery can be selected from the More Options drop-down menu.
4. The box labeled “Do not deliver before” should be selected in the Properties dialog box.
5. Choose the day and time when the message will be delivered.
6. Click on the X to close the window.
7. In the message window, press the Send button.

This will place your message in the Outbox until the time stated in the message is reached, at which point it will be despatched to the appropriate recipient.