Most of you know that there are two strategies to boost your SEO strategy. On-page SEO is one type of SEO. On-page SEO is the process of optimizing your website for search engines. However, off-page SEO is the exact opposite. Extending your SEO efforts beyond your website is called off-page SEO. Off-page SEO is often …
Monthly Archives: November 2021
How to Boost Email Engagement Before the Holidays
Email has evolved a lot in the last year. However, Apple’s recent changes to email privacy have given email marketers pause. Apple’s Mail Privacy Protection prevents senders from tracking email open rates. It’s confusing not knowing how many clicks your subject line got. Your engagement metrics go beyond open rates. Clicks and conversions reveal more …
Continue reading “How to Boost Email Engagement Before the Holidays”
9 Christmas Digital Marketing Ideas
A time of giving and receiving gifts, Christmas is also a costly season for retailers. With more people shopping online than ever, there are some great ways to promote your business and boost holiday sales. Christmas is a creative time. Creativity can help you find the perfect gift or develop unique ideas for your Christmas …
8 Content Marketing Trends for 2022
Content marketing is vital for brand growth and audience targeting. You won’t get more leads, convert more, or grow your email list without it. You can stay ahead of the competition if you keep up with your customers’ demands. Content marketing revenue now exceeds $42 billion annually, according to Statista. To avoid being left behind, …
7 Surprising B2B Chatbot Use Cases
Most B2B marketers use chat platforms like Drift to convert website visitors. The primary use case for chatbots in B2B is to increase web engagement and conversion rates. Here are a few examples of how clients are using chatbots to increase sales engagement, shorten sales cycles, and increase revenue: 1. Trial & Demo Conversions To …
Ways to Boost E-Commerce Sales with Digital Marketing
What is Digital Marketing for E-commerce? E-commerce marketing is also known as digital marketing. It involves attracting website visitors, persuading them to make an initial purchase, and then retaining them to do business. You may be wondering how to get your first sales and whether digital marketing is the answer. But before you answer that, …
Continue reading “Ways to Boost E-Commerce Sales with Digital Marketing”
Email Isn’t Dead; You’re Just Doing It Wrong
Email is dead, or so the headlines claim. While getting to “inbox zero” is the current goal, brands should not underestimate the power of a well-crafted email campaign. Email’s Resilience Since email marketing became popular, marketers have debated the viability of email campaigns. Email no longer has the insanely high open rates it once did. …
Continue reading “Email Isn’t Dead; You’re Just Doing It Wrong”
4 Ways to Combine Email Marketing and SEO
Data is often used to deliver highly effective personalized email campaigns. Personalized emails increase click-through rates by 14% and conversion rates by 10%, according to Aberdeen. With results like these, it’s hard not to want to test, segment, and personalize email campaigns. However, the success of these incremental email marketing improvements depends on what customers …
Continue reading “4 Ways to Combine Email Marketing and SEO”
5 Drip Campaigns Every Brand Should Have
Automated marketing is invaluable in moving customers down the sales funnel. That’s why over 53% of B2B companies already use marketing automation. Automation allows you to set it and forget it, saving you time and money. A drip campaign is another favorite form of marketing automation. Drip campaigns are useful because they allow you to …
Ecommerce Winback Email Strategies
Successful ecommerce marketing includes win-back emails. Bravo if all your contacts open and buy your emails regularly! Some online stores are lucky. Winback emails are used to keep contacts from abandoning a brand. Let’s look at best practices for re-engagement campaigns. What is Winback Email? A win-back email is an ecommerce email sent to inactive …