3 Worst Email Scams Targeting Small Businesses, and How to Avoid Them

Big companies like Equifax, Marriott, Uber, and Yahoo have been hacked, but small businesses are particularly vulnerable to cyberattacks. According to Symantec’s 2019 Internet Security Threat Report, employees of small businesses were more likely than large businesses to receive email threats like spam, phishing, and malware. Find out about three of the most common email …

Marketing Ideas for Small Businesses

If you own a business, you must constantly seek out the best sales and marketing strategies. These tactics will keep your efforts current and relevant. There are a few important steps to take to ensure your success. Set a budget to avoid overspending on the practice and develop marketing strategies. Experts will tell you that …

Examples of lifecycle emails to improve your strategy

To help you strengthen your strategy, below are some examples of lifecycle emails. A company can send a variety of emails to its subscribers. We’ve gathered some samples to help you get started on your own lifecycle email marketing. Lead generation Inviting people to a webinar is a great approach to acquire leads who are …

What is a survey email?

Email surveys, also known as survey emails, are messages sent to a specific audience with the goal of gathering information for further analysis. Questionnaires, polls, and actual surveys can all be used to gather the essential data. Respondents have the option of responding to the surveys directly in the email or being directed to the …

Marketing automation best practices

Before we get into some useful best practices for marketing automation, let’s review the basics. To generate new leads, establish loyal customers and brand champions, and produce sales are the goals of marketing. Keep these aims in mind as we examine six marketing automation best practices. Plan your marketing automation approach. The hardest part of …

How To Write A Successful Renewal Email

Renewal emails are a wonderful way to keep customers engaged and emphasize your brand’s value. Renewal emails urge customers to stay with you and offer upsells and promotions. Marketers use this chance to keep customers and build long-term value. This article will show you how to compose successful renewal emails and showcase some successful campaigns. …

How to collect customer feedback

A customer feedback loop is the process of listening to and acting on your customers’ input. Once you’ve gotten input from your customers, attempt to analyze and prioritize it. Then, utilize this data to enhance the quality of your product or to address issues. Lastly, notify customers of the new modifications. This step is critical …

5 Email Marketing Trends to Invigorate Your Marketing Campaign

On a daily basis, it is estimated that 306 billion emails will be sent and received around the world in 2020. It is expected that this figure will continue to rise year after year, eventually reaching 376 billion by 2025. Due to the fact that emails are expected to continue to be an important part …

How to Repurpose Content for Your Email Marketing Campaigns

Reshaping content for the purpose of sending it out in your email marketing campaigns is exactly what it sounds like. If you have a blog post, or an Instagram story, or any other type of marketing material, you can repackage it into an email and send it to customers and subscribers as part of your …

6 Ways To Capture Email Addresses of Website Visitors

As a digital marketer, you must constantly innovate in order to improve your conversion rate when collecting email addresses from website visitors. To assist you with email signups and list growth, here are some of the most common, as well as creative, methods of capturing web visitor email addresses. 1) Popups At the moment, popups …