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Archiving old emails that you do not wish to delete is an effective way to keep your Outlook mailbox manageable. Just as there are several methods for archiving emails in Outlook, there are numerous methods for retrieving those messages when you need them. Learn how to access archived emails in Outlook in the manner in which they were originally stored.

The information contained in this article is applicable to Outlook for Microsoft 365, Outlook 2019, Outlook 2016, Outlook 2013, and Outlook 2010.

Where to Look for the Archive Folder

If you have a Microsoft 365, Exchange, Exchange Online, or Outlook.com account, you already have an Archive folder, even if you’ve never used it. The folder is visible in the list of Outlook folders.

1. Launch Outlook.
2. Navigate to the View tab.
3. In the Layout section, click Folder Pane, then select Normal from the drop-down list.
4. The Archive folder should now be visible in the list of folders. Locate the archived message you require by opening the folder.

Missing Archive Folder

If you are using Outlook 365, Outlook 2019, or Outlook 2016, and you do not see the Archive folder, run an Outlook update.

1. In Outlook, click the File tab.
2. In the left pane, click Office Account.
3. Navigate to Options > Update Now.
4. Microsoft will check for and install any updates that are available. When the updates are complete, the Archive folder should be visible in the list of Outlook folders.

How to Access the Archive Folder in Outlook Online

If you have an Outlook Online email account, you can access the archive folder online.

1. Launch Outlook and sign in with your Outlook email address.
2. If the Outlook folders list is not visible, click the arrow next to Folders to expand it.
3. In the left pane, under Folders, click Archive. Your archived emails will now be visible.

How to Locate Items in a Microsoft Outlook Data File (.pst)

If you use a POP or IMAP account or if you use AutoArchive with your Exchange server email account, your archived items may be stored in an Outlook data file, also known as a Personal Folders File (.pst). When the Personal Folders file is opened in Outlook, you can search for specific words or phrases.

1. Launch Outlook and navigate to the File tab.
2. In the left pane, click Open and Export.
3. Click the Open Outlook Data File option. The dialog box labeled Open Outlook Data File will appear.
4. Click OK after selecting the Outlook data file that you want to open.

In Windows 10, Windows 8, and Windows 7, Outlook data files are stored by default at drive:UsersusernameDocumentsOutlook Filesarchive.pst (the drive and user name will be specific to your system).

5. In the navigation pane, click the arrow next to the Outlook data file to expand the top level and view the file’s subfolders. To view the contents of a subfolder, select it.

Zoho Mail is a solid professional email service. Instant messaging and online office suites are integrated into a free Zoho Mail account. Even better for organizing email, identifying key messages and contacts, as well as sending standard replies.

What is a post office? No, not Zoho’s online apps. A desktop application can be replaced by Zoho Mail, like the editing, spreadsheet, and presentation programs.

Ample Storage, POP, and IMAP Access

Besides the 5GB of free storage for personal accounts, you can use Zoho Mail to send and receive email from other accounts. Zoho Mail also supports POP and IMAP.

You can set up Zoho Mail in your favorite desktop or mobile email program, or have it forward new messages to any email address. It would be nice to filter out certain messages to forward. The actions that Zoho Mail rules can take are generally limited.

With certain paid accounts, you can also set up Zoho Mail via Exchange ActiveSync for mobile devices, calendar and address book synchronization.

Filters and Search

The essentials are there. Filters can delete or file mail and assign labels. With Zoho Mail, labels are called Tags, and a powerful search helps organize and retrieve mail.

Saving search criteria as folders and self-learning folders would be useful. Of course, the spam filter learns, and in my tests needed a lot of teaching.

Zoho Mail offers message templates that act as text snippets that you can easily insert into your emails for commonly used phrases or entire mailings. Managing and using multiple email signatures is similar.

Zoho Mail integrates email with other apps and Google Docs. However, the interaction is often sparse. Zoho Mail doesn’t detect dates, so you have to copy and paste a contact’s address. The Zoho Chat integrated can talk to many IM networks.

Using Zoho Mail

Zoho Mail has useful keyboard shortcuts and a web-based application-like interface with both a traditional and wide-screen view. To keep folders clean, automate archiving. Simplicity seems to have lost out to features, buttons, and menus.

Highlights

• Zoho Mail is a free email service for personal use with 5GB storage (and daily quotas).
• Zoho Mail can retrieve mail from POP accounts and send mail using all your addresses.
• POP and IMAP are both supported by Zoho Mail.

For push email and synchronization, paid Zoho Mail accounts offer Exchange ActiveSync.

• Organize mail with folders and labels. Rules automate some tasks, and spam filters junk from the inbox.
• An auto-responder can answer emails for you.
• Flexible search options to find emails (and attachments) precisely.
• Zoho Mail integrates with Zoho apps and Google Docs for attachments.
• A tree view allows you to read emails in context. Zoho Mail can archive old mail.
• Templates save email text for later use, and an outbox delays mail delivery to allow for unsubscription.
• Your own domains and email policies are allowed with business hosting (for, e.g., quotas and access).

The popular email service provider Gmail isn’t the only one. In fact, for privacy, data security, and other reasons, an alternative email account may be better. Here are our favorite Gmail alternatives and how they compare.

• ProtonMail for Security
• GMX Mail for Space
• Sensitive Content: Hushmail
• iCloud Mail for iOS users
• Personalization: Mail.com
• Easiest to Use: Outlook
• Themes: Yahoo Mail
• Minimalist: Fastmail

1. ProtonMail for Security

ProtonMail has earned a reputation for being highly secure. Its end-to-end encryption and password protection make it one of the safest ways to send emails.

The free service only allows for 500MB of storage and 150 messages per day, so the monthly fee for Plus is justified. The paid service offers custom filters, folders, labels, and better customer support. Regardless, ProtonMail is very secure. With a focus on security, you won’t have to worry about email theft. ProtonMail can’t even read them.

2. GMX Mail for Space

GMX is a completely free email service with lots of ads. It’s not visually appealing, but it has plenty of storage. It can store over 500,000 emails and accepts attachments up to 50MB. Much better than other email providers, and very useful for heavy users.

It also has mobile apps for almost every platform. Other features include an online calendar and Gmail-like features. You can also add email aliases to GMX. GMX can handle simple, non-essential email.

3. Sensitive Content: Hushmail

Sending sensitive files and documents? Hushmail takes pride in being a service used by many professionals due to its encrypted security and contract support. Using the app, you can send documents and sign contracts electronically, giving you peace of mind.

A bit much for the average user who just wants an alternative email service, but worth it for those who want high-end security. You can also tie it into your existing domain names to avoid an ugly email address. 10GB storage is also a good start.

4. iCloud Mail for iOS users

iPhone or Mac user? You probably already have an iCloud email address from other services. The iCloud.com domain name isn’t exciting, but it is free and very useful. The interface is very similar to Gmail, which makes it very easy to use. Its features reflect that, with no mention of strong encryption or anything beyond the basics.

You only get 5GB of free iCloud storage at first, but it’s a good start. With all your Apple devices connected, no complicated setup is required. Changing email providers is easy for Apple users.

5. Personalization: Mail.com

Mail.com is one of the oldest names in the business and offers great personalization. You can choose from a wide range of domains for your email address. You don’t have to use @mail.com. Instead, try elvisfan.com, graduate.com, or techie.com.

The free plan works for many, but you’ll need to pay to send emails from other apps or providers via POP3. Mail.com also limits file storage to 2GB. Even if you only plan to send messages, the domain names are a lot of fun. It’s perfect for a splurge.

6. Easiest to Use: Outlook

Outlook, Windows’ iCloud, keeps things simple. Its simple interface makes it ideal for beginners and those who only need to send a few emails. It’s a great product to use if you’re a frequent Windows user. OneDrive and OneNote are integrated into the calendar and contacts sync.

However, as an email service, it can be lacking. Although it isn’t the smallest, it isn’t the best either. You can also only send files up to 5MB. Windows users can’t go wrong here for convenience.

7. Themes: Yahoo Mail

There are some advantages and disadvantages to using Yahoo Mail. Positively, it’s incredibly simple to use. Its Gmail-like interface is ideal for sending a few emails. It also has plenty of themes to choose from to customize the interface. Yahoo Mail also allows you to send attachments up to 100MB and store up to 1000GB of emails.

Its flaw is spam. Due to the service’s age and lack of spam filters, you may receive a lot of spam. It also has a lot of ads, which isn’t good. Despite this, it is very easy to use.

8. Minimalist: Fastmail

Want ad-free service? Fastmail is ideal. It’s easy to use and your emails won’t be sold for targeted advertising. Fastmail also has great spam filters that keep unwanted content out.

But you must pay for the privilege. It’s a small monthly fee based on storage space, but it means you won’t be using this as a throwaway account. With a free trial, you can try it out, and we love the minimalist themes. It takes seconds to set up and sign in, which is great.

You’ll never be able to avoid junk or spam emails. Most spam emails can be filtered into a spam folder, but some will slip through. There’s no way to completely eliminate spam from your inbox, but there are ways to reduce the amount you get.

• Causes of Junk Email
• Unsubscribe From Email Marketing Lists
• Block and Report Harmful Spam
• Types of Harmful Spam

Causes of Junk Email

To understand how to reduce spam email, you must first understand the source of the emails, usually spammers, and their methods.

You’ve probably received marketing emails from legitimate retailers and other businesses. Most likely, when you signed up for a service or account, you also signed up for their weekly newsletters, circulars, or email coupons. Spam from a legitimate company is annoying but usually harmless.

Inappropriate Spam Emails Do Exist Usually sent by spammers, not legitimate businesses. Spammers can obtain your email address in several ways, including purchasing (illegal) email lists from ISPs.

Unsubscribe From Email Marketing Lists

As previously stated, commercial ad spam from reputable companies is generally harmless. Here’s how to stop receiving commercial ad spam from a reputable company.

1. Login to your email.
2. Open an unwanted marketing email.
3. Look for an unsubscribe link at the bottom of the message. Only click it if you’re sure you subscribed.

Block and Report Harmful Spam

When it comes to harmful spam, your email provider’s in-house spam filter is your best defense. Because spam emails can get past the filters, they sometimes need help.

You can train your filters to be more selective by blocking their senders and marking or reporting spam emails as soon as they arrive.

Follow these steps to report spam and block specific senders so your email provider knows to filter them.

1. Login to your email.
2. Open the spam message and optionally block the sender.
3. Right-click or select the three dots icon within the email.
4. Select Report spam, Mark as spam, or even Mark as junk to report spam. It varies depending on the email provider.
5. Select Block sender to block a spammer (or any other unwanted email sender). Variable between email providers.

Types of Harmful Spam

Spam can jeopardize your personal data security and computer health by either stealing personal data or infecting your computer with malware.

The most common spam threats are:

1. Money Scams: emails designed to entice unsuspecting recipients into sending money or sharing personal financial information in exchange for a payment.
2. Contest winner spam: Emails “notifying” you of winning a contest you never entered. For most prizes, you’ll need to click a suspicious link or provide personal data.
3. Email spoofing scams: These emails are designed to look like official emails from companies you trust. These emails imitate company logos to trick recipients into sending personal data.
4. Antivirus warning spam: Warning spam emails about malware infections and offers to scan your computer (or other antivirus assistance) to “fix” your computer. When users click on a dubious link, they risk getting malware or worse, giving the scammer access to their systems.

Sending screen and bubble effects via the iOS and iPadOS Messages app expands your options for expressing yourself while chatting with friends. You can use iMessage effects to emphasize a point, convey a mood, commemorate an occasion, or simply create unique effects for fun.

However, in order to take full advantage of iMessage effects, you’ll need to check a few settings.

Here’s how to enable and use effects in Messages.

How to Customize iOS Message Effects

A few settings in your Settings app will affect the appearance and playback of message effects. This section describes how to locate and configure those settings to ensure that you can use the effects feature without encountering any issues.

1. Launch the Settings application.
2. Click on Accessibility.
3. Select Motion from the Vision menu.

Reduce Motion and Auto-Play Message Effects are the two relevant settings.

Reduce Motion may not work properly if it is turned off, so toggle it to On (green).

The Auto-Play Message Effects option is not required. Turn it on to begin playing effects immediately upon opening a message that contains one. If you disable it, the effect will not activate until you tap a command.

How to Send an iMessage with Animated Messages

After configuring your settings, you can begin sending and receiving message effects. How to access them is as follows.

Bubble or screen effects can be applied to text (including emojis) and images.

1. Launch the Messages application.
2. Tap an existing conversation or the New Message button to initiate a new one.
3. Type the message to which you wish to apply the effect.
4. While holding the Send button adjacent to the text field, tap and hold it.
5. The window labeled Send with effect will open. By default, the Bubble options are displayed, which apply various animations to the message itself.
6. To see a preview of the effect, select an option. The options are as follows:

• Slam: From above, the text bubble will “slam” into the window, shaking the other messages.
• Loud: The message will rise off the screen and shake, implying that it is being shouted.
• Gentle: The message’s text will begin small, as if whispered, and then expand to its normal size.
• Invisible Ink: Messages will obscure your message until the recipient swipes to reveal it.

7. To access full-screen effects, tap the Screen tap at the top.
8. Swipe to the left to access additional options. You have the following options:

• Echo: On the screen, a swarm of duplicates of your message appears.
• Shooting Star: A single point of light creates an arc across the text.
• Spotlight: Except for a single pool of light highlighting your message, the display goes dark.
• Balloons: Behind the conversation, multicolored balloons appear.
• Lasers: Except for colored lasers that sweep from the bottom to the top of the display and back down, the screen goes dark.
• Confetti: From the top of the screen, colored scraps of paper rain down.
• Love: A large heart shape floats away from your text.
• Fireworks: Your message is accompanied by a pyrotechnic display.
• Celebration: Golden sparks rain down from the screen’s upper-right corner.

9. Click the Send button to send your message in effect.

According to a Curata survey, nearly half of B2B marketers waste time creating content from scratch. It allows you to focus on the more creative and strategic aspects of content curation. These content curation tools come in all shapes and sizes.

• RSS based tools

These are software tools that collect content from multiple websites. Users must sift through relevant results to find the most valuable content. Many RSS-based content curators return with prioritized results based on brand needs.

Feedly is an example of an RSS tool. The platform introduces Leo, an AI research assistant. Leo can be “taught” topics relevant to your brand, and it will curate the best content for you. Leo prioritizes the most valuable keyword, trend, topic, and content on your list.

• Social bookmarking websites

Users can bookmark websites, articles, and media using a browser-based tool. Bookmark-based content curation software collects content from websites you’ve saved.

• Curators robots

Other software collects relevant content but leaves curation to the users. Automated curators, on the other hand, curate the relevant articles.

Take UpContent. It will comb through millions of articles per month to find the best for your brand. Custom search parameters allow you to narrow your searches and personalize your content shares. Moreover, the platform’s seamless integrations make sharing content simple.

• Curators of content

Where do you start with millions of options? This platform generates a list of valuable articles or media based on your keyword searches. These tools can even filter the newest content.

SocialPilot is one such platform. This software provides a list of content pieces to help you brainstorm content curation ideas. Filter out recent content relevant to your audience. The platform also allows for flexible scheduling to help you share your curated content at the best time.

• Publication tool

If you want to increase engagement, you should publish curated content regularly. It is possible to publish your curated content without using third-party social media platforms. These tools can also help with cross-website sharing.

Curata’s self-learning engine helps you find the best content, organize it with a few clicks, and publish it anywhere. This software improves your search results based on your content sharing and satisfaction rate.

• Social media dashboards

You can also use an all-in-one platform that eliminates the need to navigate multiple systems. Like ContentStudio. This social media management tool’s Content Discovery module can help you find relevant content. The same platform can curate, publish, and promote your content.

Your email marketing platform should help you automate your emails and marketing campaigns, as well as help you create beautiful and engaging emails for your customers and subscribers. When choosing the best email marketing platform for your brand, look for these six features:

• User Interface
• Segmentation
• Personalization
• Automation
• Testing
• Reports and Analytics

1. User Interface

Email marketing platforms are supposed to ease email marketers’ workload. Look for an email marketing platform with a simple interface and a low learning curve so you can use all the features you need quickly. A drag-and-drop email editor is a must-have. Choose a platform that supports HTML email templates if you have email designers. If you don’t have designers on staff, make sure the email marketing platform you choose has a library of customizable templates.

2. Segmentation

Email segmentation increases email campaign ROI. You can create targeted marketing campaigns and promotional emails based on demographics, location, behavior, and more. Some email marketing platforms even use AI and machine learning to analyze user behavior and fine-tune email campaigns in real-time.

3. Personalization

Personalization requires segmentation. And you should personalize your email campaigns. Find an email marketing platform that allows you to personalize both the subject line and the email copy. Some email marketing platforms even use dynamic content so you can create and send a single email that includes different content depending on the segment.

4. Automation

Email marketing is a complex process with many manual, repetitive tasks. Fortunately, many of the best email marketing platforms include time-saving automation features. There’s also intelligent segmentation (based on campaign response) and re-segmentation (based on response to email marketing campaigns).

5. Testing

Testing is one of the most important steps to ensure your email marketing campaigns are profitable. These tools allow you to compare different aspects of your marketing emails to find the best combination of subject lines, copy, calls to action, email design, and format.

6. Reports and Analytics

To ensure your email marketing is meeting your goals, you should track several email marketing benchmarks. Manually tracking this data can be a full-time job. Choose an email marketing platform that tracks open rates, click-through rates, bounce rates, and more.

Extra Features Available

Aside from basic functionality, new features are becoming increasingly available. These features turn email marketing platforms into enhanced marketing communications solutions. You’ve probably seen them promoted before. These are:

1. SMS Marketing

Customers can engage with brands via SMS at various points in the buyer’s journey. SMS marketing is also a powerful permission-based marketing tool. SMS have a 98 percent open rate, are shorter and easier to reply to, and 75 percent of consumers are comfortable receiving them.

Brands can create a multi-layered communication strategy by combining SMS and email marketing.

2. Website and Landing Page builders

Online marketing is incomplete without a website and landing pages. They’re required for marketing and building email lists. While third-party tools can integrate with email marketing platforms via plugins and scripts, using one tool that does both is better. Most email marketing platforms now include easy-to-use landing page builders that are less expensive than third-party tools.

3. CRM in-built

It used to be that CRMs were primarily used for sales. Now that sales and marketing overlap, brands are paying attention to the data CRMs collect. Marketers can deliver personalized emails and content to consumers using enriched profiles.

4. Website Personalization

Consumers appreciate personalized online experiences. So important today. Personalization has improved customer experience for 88 percent of marketers, while personalized messaging only engages 72 percent of consumers.

Personalized website content can be delivered instantly. You can present buyers with targeted marketing engagements that increase conversions, from the right blog post to a discount coupon for those ready to buy.

5. Online Marketing

Paid ad-creation tools simplify tasks. Paid ad creation tools, like CRM landing page and website builders, help track and measure conversions in one platform. Social media and search engine ads are now possible with email marketing platforms.

6. Chat and ChatBot Features

Chat isn’t new, but it’s changing how brands engage with customers. Adding chat to an email marketing platform doesn’t seem too far-fetched. With chat, brands can reach more potential customers, and smart email automation can help them close faster.

For many brands, content marketing means producing a lot of content quickly. For marketers who may not be able to come up with new ideas daily, this can be taxing. With the rise of user-generated content (and the coronavirus pandemic), content marketers are focusing on usability rather than volume.

Content curation can help overcome these issues. It allows you to make use of the vast amount of published data. By sourcing and sharing topics that interest your audience, you can build a stronger relationship with them. This improves customer satisfaction, trust, and loyalty.

But content curation is more than just repurposing external content. This comprehensive guide will explain why you need a content curation strategy in 2022, how to implement it, and how to increase engagement.

• Demographic segmentation
• Plan your sources
• Credit the original owner
• Make your content more valuable
• Analyze your results

Demographic segmentation

It’s no longer enough to know your customers’ general interests. The COVID-19 pandemic reminded brands to market precisely. This means segmenting audiences to understand their needs. Involvement of consumers can influence their purchasing and engagement behavior.

Recognize that customers now have higher expectations of brands in a more digital world. Define your brand by curating content that enhances your customers’ last best experience. Journey and relationship are key here.

Plan your sources

Aside from selecting themes that appeal to your target demographic, assess the content and competition for each. The ideal topic is one that is valuable to your audience, has limited brand coverage, and allows for content curation.

It’s also vital to vary your sources. Curating from a single source can lead to an echo chamber or plagiarism. Using sources with diverse viewpoints and voices can help build your credibility.

Finally, look for content that follows current trends. With more people spending time at home, videos and shoppable links are hot trends in the new normal content marketing industry. These two new platforms may have an impact on your content curation strategy this year.

Credit the original owner

Not crediting the creator of a work you’ve shared isn’t illegal, but it is unethical. Giving credit where credit is due is easy. Most brands credit or tag the original owner. Others simply post the owner’s handle.

Using original sources also adds credibility. It proves your content is well researched. Crediting can often serve as a backlink, helping the original owner’s search engine ranking. But it also helps your ranking by increasing your outgoing links.

 Make your content more valuable

Commenting on curated content can help contextualize it for your audience. Summarizing the content and asking for feedback can increase audience engagement and possibly purchase decisions.

This is especially true when discussing your audience’s values. More customers are now supporting brands that stand for ideals that are important to them. Sustainability, inclusivity, and social responsibility are issues they care about. Using curated content to address these issues can help your strategy.

Analyze your results

You can’t just share content and call it a day, like any other marketing campaign. Content curation should be ongoing. It can help you improve and optimize future campaigns. This includes assessing your progress and revising your goals.

These include audience consumption, potential leads, sharing performance, and sales. Compare them to audience retention, engagement, and production costs. Another thing to ensure in 2022 is your brand’s adaptability to uncontrollable changes.

There are tools and software available to help you curate content more efficiently.

Small and medium businesses are trying to keep up with the changing and evolving modern technologies. Brick-and-mortar businesses are either switching to an online business model or increasing their digital marketing efforts to capture a growing and lucrative online marketplace.

Digital Marketing tools and techniques provide business owners with the best chances for competition, survival, and even growth. Digital marketing is an effective marketing channel that can help you grow your business. Here are reasons why you should use it.

• Digital marketing levels the playing field online
• Digital Marketing is Cheaper Than Traditional Marketing
• It delivers conversion
• Digital Marketing Improves Revenues
• It Targets Mobile Consumers
• Digital Marketing Improves Brand Reputation

1. Digital marketing levels the playing field online

No longer do business owners accept the notion that only multinationals and large corporations can afford to run an online marketing campaign. Digital marketing actually levels the playing field, allowing SMBs to compete with the big boys and gain targeted traffic.

With digital marketing, small businesses can now perform sales and marketing functions previously only available to large corporations. Small businesses can effectively engage with customers from all over the world without a call center, even if they don’t have physical stores or branches there.

2. Digital Marketing is Cheaper Than Traditional Marketing

Small businesses have limited resources and capital. Why Digital Marketing delivers better and more cost-effective results than traditional marketing channels? According to Gartner’s Digital Marketing Spend Report, up to 40% of respondents saved money by using digital marketing to promote their products and services.

According to a Gartner survey, 28% of business owners will invest in digital online marketing tools and techniques instead of traditional media channels. The chart below from HubSpot shows how digital marketers get better CPL than other marketing channels.

3. It Delivers Conversion

Online businesses measure success by the percentage of incoming traffic that converts into leads, subscribers, or sales. All your traffic and marketing efforts will be wasted if you don’t convert it. That’s why business owners prioritize conversion optimization in their digital marketing campaigns.

Digital marketing tools and techniques include SEO, social media marketing, and email marketing. As shown in the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three deliver better-than-average results in terms of higher conversion rates.

4. Digital Marketing Improves Revenues

Higher conversion rates generated by effective digital marketing techniques will result in better and higher revenues for you and your company. For companies that use digital marketing strategies, revenue growth is expected to be 2.8 times higher than for those that do not.

Small and medium-sized businesses using digital marketing techniques have 3.3 times better chances of expanding their workforce and business, opening doors to better, larger, and more global markets. Kevin O’Kane, Google’s Asia-Pacific SME Head, calls the Internet a growth engine for SMEs.

5. It Targets Mobile Consumers

The rapid proliferation of smartphones, tablets, and other internet-enabled devices will undoubtedly lead to the next wave of information dissemination and communication. 91 percent of American adults always have their mobile devices within reach.

Now is the best time to launch mobile-focused digital marketing campaigns, helping them grow and expand faster. According to another eMarketer report, mobile devices are now influencing consumers’ purchasing decisions.

6. Digital Marketing Improves Brand Reputation

Digital marketing’s power is in attracting targeted traffic. These audiences are ready to learn more about your brand, products, or services and may be willing to buy what you have to offer. Keeping your promises will help you build stronger relationships with your target audiences. It will encourage them to return to your site on a regular basis.

This will benefit your brand reputation as happy customers will likely recommend your brand, product, or service to others. As expected, your brand reputation will go viral, allowing you to reach new markets and expand your business.

Contents

• Product Reviews
• Celebrity Gossip
• Vlogs
• Unboxing Videos

1. Product Reviews

Nowadays, people look to the internet before making a purchase. They want to know what others think about products they like.

In this way, YouTube is like any other social media channel. People flock to trusted channels to see what they think of products they have reviewed.

Consumers are more likely to buy if they see positive reviews online, according to surveys.

Obviously, it depends on the product, but for many, YouTube is ideal. People relate better to reviews if they can see the product being used, whether it’s makeup, a car, or a new kitchen gadget.

2. Celebrity Gossip

Celebrity gossip is nothing new – newspaper tabloids have thrived on it for years, and there are even cable television channels dedicated to it.

It’s no surprise that people visit YouTube to get their celebrity gossip fix. Of course, many of these videos still look like tabloid headlines, and you can’t believe everything you see and hear.

3. Vlogs

A blog, short for weblog, started out as a web-based diary of one’s daily activities. Although blogs have evolved since then, you can still find happy people writing about their daily breakfast and their day’s accomplishments.

Vlogs are video blogs with a similar concept to the original blog. They’re like a video diary.

Because they are on YouTube, they are more public than a diary hidden under the bed, and thus more engaging.

Like a diary, vlogs feature unscripted dialogue and provide an honest look into the creator’s mind. They often have a theme.

Vlogs are often YouTube’s version of reality TV. You get a glimpse into the vlogger’s life (or at least what they are willing to share). Like reality TV, many vlog channels have a large following.

4. Unboxing Videos

Unboxing videos are very 21st century. Surprisingly many people enjoy watching others open a new product’s box!

These are hybrids of shopping spree/haul videos and product review videos, falling somewhere between the two.

In some ways, the love for these videos is similar to a child’s joy at opening presents on Christmas morning. Similarly, unboxing videos allow the viewer to share in the excitement of discovering the package’s contents for the first time.

An unboxing video can have a huge impact on consumer buying decisions and can be very profitable for brands. Another huge opportunity for influencer marketing.