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Before we get into some useful best practices for marketing automation, let’s review the basics. To generate new leads, establish loyal customers and brand champions, and produce sales are the goals of marketing. Keep these aims in mind as we examine six marketing automation best practices.

Plan your marketing automation approach.

The hardest part of automating marketing is planning. Investing this time now will pay huge dividends afterwards. The good news is that there are numerous tools available to help speed up the process. A mind map is a great tool to visualize your plan. It’s like a super concept web.

A mind map from an old SendPulse automation used to onboard new users is explained as follows. In the “Registering with SendPulse” section, you can observe how each successive email is delivered based on previous activities. An account confirmation email is followed by a series of “Welcome Emails” with further information about SendPulse and instructions on how to utilize the service.

Mind maps are better than outlines because they show how users go through a flow using arrows and branches. We recommend Coggle or MindMeister as good beginning points.

Warm-up leads gradually

Marketing automation allows you to send communications at your own pace. It’s tempting to bombard customers with promotional offers, but it’s preferable to stay patient. Remember that your role is to drive people through your sales funnel, and rushing can cause havoc. Finding the appropriate frequency takes time, so start slowly.

Fortunately, you don’t have to guess when to send promotional messages to convert leads into consumers. You can strike the iron when it’s hot by assessing user reactions to earlier communications.

For example, if a visitor visits your site to subscribe and then opens some of your emails regarding your specialty, you can conclude they are interested. However, if a user subscribes on your site but does not verify their account or open any subsequent messages, it is best to switch them to a re-engagement email series than to give them exclusively promotional messages.

Send hyper-personalized content

Users that subscribe through form or chatbot provide information. You can create your subscription form to collect basic demographic data. With a few data points, you can design highly tailored communications. SendPulse allows for deep customisation utilizing variables.

Sending an email with this much personalization may seem difficult, but you are likely already collecting all the information required. For example, you can ask for a user’s location when they subscribe and compile system data into a monthly report. You can then use the variables in your automatic message templates.

Do not reinvent the wheel

We have great news for everyone feeling overwhelmed by marketing automation. Ready? You probably don’t need to write any new messages. Your existing messages to leads and customers can be incorporated to your automated pipeline. Simple planning, variable additions, and changes will allow you to integrate messages into your automated operations.

Messages like welcome, account confirmation, order confirmation, re-engagement, milestone MESSAGES, and so on can be automated. Assuming your existing messages are performing well, all you need to do is include them in your automated routines.

Evaluate your performance often

You have more time now that you have saved time by having software send messages for you. A close eye on your campaigns’ results will allow you to make quick modifications to improve their impact. Keep in mind the following:

Open rate: This is a simple ratio of opened messages to total messages sent. Measuring campaign impact with this simple statistic.

CTR: The number of receivers who clicked on a link in your message divided by the total number of recipients who opened it.

If you see changes in any of these indicators, examine your message and formulate a theory as to what caused the change. Try modifying your messages and using A/B testing to ensure future campaigns are successful.

Listen to your sales team’s feedback

B2B sales teams often finalize deals whereas B2C and eCommerce marketing work closely with customers who provide feedback. Your customers will talk about their content experiences. Make sure you listen because they may give crucial facts you would not have learned otherwise.

Assume you sell enterprise accounting software as a SaaS. A warm lead will likely ask inquiries and describe how they found your answer. It’s critical to keep track of this and make modifications. Incorporate frequently asked queries or typical product entry points into your marketing activities. Clear up any ambiguity and use popular channels with your target demographic.

Renewal emails are a wonderful way to keep customers engaged and emphasize your brand’s value. Renewal emails urge customers to stay with you and offer upsells and promotions. Marketers use this chance to keep customers and build long-term value.

This article will show you how to compose successful renewal emails and showcase some successful campaigns. Go!

What are renewal emails?

An automated renewal email reminds clients that their contract, membership, or subscription with your company is coming to an end. The customer must renew their membership, usually by paying. Renewal emails include a compelling call to action, payment information, contract parameters, and instructions on how to renew service.

These emails are commonly used for subscription-based services and products. For example, Netflix and Disney+ may remind you to renew your subscription monthly or annually, depending on your package. Software-as-a-service providers and membership sites also employ renewal emails.

Renewing an account doesn’t have to be a chore. Marketers can take this chance to underline product value and retain customers. How to use renewal emails in your marketing strategy is covered in the next section.

Writing effective renewal emails

A solid renewal email provides more than simply the basics. It also encourages them to stick with your brand. With customized emails, you can keep customers. Pro tip: Keep emails short because most individuals read them before determining whether or not to act. Be sure your content style guides include short, punchy copy.

Your renewal email strategy departs from typical marketing automation approaches that respond “why should you buy our product?” Instead, it should provide recipients with practical reasons to stay with you.

Personalize

Using their name in the subject line and email content is a terrific approach to engage them right away. This develops a personal connection with the reader rather than an automatic email bombardment. But you can go deeper. Mailing list segmentation helps you to target clients based on their interests, activities, and demographics.

You can also incorporate unique graphics and GIFs in your renewal mailings.

It should appear to be from a certain person. The sender should be a member of your staff, not merely the brand name – “Nicholas at Writer,” not “Writer.com.”

See the Squarespace example above. Notice how it uses the customer’s name, invites them to contact you with any difficulties, and ends with their name.

Engaging content increases open and click-through rates, keeping you out of the spam folder. That doesn’t imply you shouldn’t use sales automation. In reality, it’s the reverse! With modern email marketing software, you can easily add your recipient’s name to the subject line and content.

Give the recipient an incentive to renew

A renewal reminder email isn’t enough; you need to entice clients to stay with you. Reminding customers of your company’s worth is important for customer retention. You can even thank them for renewing or upgrading their membership with an offer or discount.

This is critical when the renewal email comes after a trial period. The customer understands the value of your services but must still provide their credit card information. You’re not just keeping clients, but gaining new ones.

Membership renewal letters can also help retain clients by reminding them of the benefits of staying with you. Since this is a repeat customer, leave out the promotional language and focus on the benefits.

Let’s take a look at a wonderful example from CLEAR, “speeding past security.” This email reminds the customer why they signed up.

Keep it brief.

One perk of a renewal email is that your customers already know your product and understand the purpose of the email. For this type of communication, avoid extensive promotional text and keep it basic.

If your users have questions about your product or process, direct them to the appropriate team. In other words, filter out all fluff. A lengthy email may appear forceful to users who need a gentle reminder.

Birchbox’s subscription renewal email is brilliant. Concise content, a clear call to action, and intriguing images of upcoming products urge customers to renew their annual subscription. Using high-quality photos in your email helps to make the information more engaging. The tone is welcoming, and the CTA is clear.

The company does not overload the customer with information but rather gradually guides them. The headline is cheerful and simple, thanking the customer for their previous membership.

Write a great CTA

You made a great renewal email. The email body is not cluttered and the information is crisp. You’ve lost them if they can’t find the call to action button. In a vibrant color, with straightforward but engaging language, the CTA button will stick out. A good CTA is usually four words or less.

It should create urgency and motivate consumers to renew. “Renew immediately,” “Upgrade me,” “Act now,” and “Save today” are good CTAs.

Apple Music’s renewal email includes a straightforward CTA that emphasizes the customer’s advantage to generate a sense of urgency. Apple claims that automatic renewal saves customers time and prevents service interruptions.

Leverage urgency and FOMO

People are more likely to buy if they believe the deal will not be repeated or is a rare opportunity. Simply said, they don’t want to lose out on a limited-time offer or a bargain that has an expiration date. The fear of missing out (FOMO) is a widespread occurrence among millennials, with over 69 percent reporting it.

On its renewal emails, a popular grammar checker places a conspicuous yellow upgrade button. With the powerful CTA “Claim this offer,” and the content “final days,” All of these aspects create a sense of urgency, reminding buyers that this is a rare chance to upgrade.

Create a sequence instead of a single email

Renewal emails function well as part of larger campaigns. Sending just one more email can double your results.

Three emails are usually adequate – one before the subscription expires, one after to solicit feedback and urge renewal.

Drip campaigns enable you build a fluid communication flow rather than a single jarring “renew your subscription” email. By getting comments, you may learn from past efforts and improve future ones.

Verify emails online to better target your audience. A high bounce rate can harm your sender score and send your emails to the spam folder.

Quarespace demonstrates the power of drip renewal campaigns with three emails sent at various periods. The second email says, “Need more time?” This is a terrific technique to provide consumers alternatives to fast purchases.

Conclusion

No need to limit renewal emails to the “renew now” button. They can also be used to remind customers of your value. Make your renewal emails personable and fun. Remember to make it brief and sweet with a compelling call to action. You can also utilize many emails in a campaign to generate a sense of urgency.

These suggestions can help you keep customers and generate long-term value for your subscribers. Come on, campaign!

A customer feedback loop is the process of listening to and acting on your customers’ input.

1. Once you’ve gotten input from your customers, attempt to analyze and prioritize it.
2. Then, utilize this data to enhance the quality of your product or to address issues.
3. Lastly, notify customers of the new modifications. This step is critical since it demonstrates that you value your clients’ opinions and will do everything possible to meet their wants.

It would be infuriating for your customers to find that you are failing to improve your product or service despite their input. They’re likely to be less cooperative the next time you give them a survey. To avoid this irritation, choose how much time and effort you can devote to refining your product up front.

Examples of customer feedback forms

There are numerous ways that a business owner can employ to get consumer feedback.

Post-subscription customer feedback form

You are not need to wait until your subscriber makes their first purchase before contacting you. A first-contact survey enables you to learn more about your potential consumers and to follow up with more valuable offers and relevant information.

After-purchase customer feedback survey

It’s all about how your customer feels about your service or product. By inquiring about it, you may ascertain the product’s strengths and weaknesses, as well as learn what future upgrades your customers would like to see.

Product development survey

This form of survey will assist you in determining what your clients desire and what they anticipate from future offers from you. With this knowledge, you can reduce the likelihood of creating something your audience does not require.

Likert scale survey

This is an excellent method for determining client satisfaction. By providing a scale from one to ten to your consumers, you may determine which customers are most likely to suggest your product to others. This scale will assist you in precisely analyzing your performance and tracking the dynamics of your progress.

Feedback form on social media

Another route for obtaining meaningful customer input is social media. By monitoring your social media channels, you can respond quickly to any comments or questions from your customers:

• provide a resolution to people who submit a complaint;
• express gratitude to those who provide positive remarks;
• provide any information about your business that customers may require;
• respond to all inquiries regarding the proper use of your service or product.

Customer feedback analysis enables you to strengthen your interaction with them and boost their pleasure. Simultaneously, you’ll have an opportunity to assess whether you’re heading in the proper route.

On a daily basis, it is estimated that 306 billion emails will be sent and received around the world in 2020. It is expected that this figure will continue to rise year after year, eventually reaching 376 billion by 2025.

Due to the fact that emails are expected to continue to be an important part of everyday business life, smart businesses should consider implementing a variety of email marketing strategies in order to effectively increase revenue, improve brand reputation, and ultimately gain an advantage over their competitors.

We’ll be examining five email marketing trends that can be used to support marketing efforts and help businesses stand out in a saturated market throughout the course of this article.

Email automation is a useful tool

Alongside other marketing strategies, businesses can use email automation to reach their customer base with relevant messaging at the correct time, with minimal input.

There are numerous email automation tools available to small and medium-sized enterprises (SMEs) as well as large corporations, all of which can assist businesses in achieving their objectives. 30 percent of companies agree that email automation’s biggest benefit is saving time.

From sending a welcome email to new customers, product recommendations after a user has bought from your site, or even providing reminders for events, email automation frees up company time that can be used elsewhere.

Customer education can also be used to help customers learn more about your brand, encourage them to make repeat purchases, and remind them of the reasons they chose your company in the first place.

However, companies mustn’t solely rely on email automation if they want to maintain their customer base. Other marketing strategies must be implemented in order to keep customers engaged and secure repeat business.

Email signatures that are interactive

Customers are becoming more ethically conscious of the money they spend on email marketing, with 81 percent of respondents stating that trust is now a deal-breaker or deciding factor when making a purchasing decision.

Use social proofing in your email signatures, such as customer testimonials, big brand endorsements, or star ratings, as a simple way to increase brand credibility and trust among your customers.

Businesses can take it a step further by implementing an interactive email signature to draw attention to additional marketing channels available to them. For example, an image carousel could showcase a new product line, and an embedded survey link could allow customers to provide feedback with a single click on the mouse.

By implementing an email signature management solution, it is possible to maintain brand consistency across all departments, even when working from home.

Not only is it convenient to keep brand messaging consistent across the entire company, but a third-party solution can also ensure that email signatures remain compliant with the law by incorporating appropriate email disclaimers, providing businesses with an additional layer of peace of mind.

Campaigns that are drip fed

The Global Disinformation Index has partnered with OpenWeb to create the world’s first publisher audience development partnership.

Dedicated Retail and Ecommerce Coverage is now available through Insider Intelligence’s new dedicated vertical.

Drip campaigns are a series of automated emails that are sent to a prospective or existing customer over a long period of time, gradually delivering the company’s message to them.

Using drip campaigns, businesses can target and personalize their messages to specific groups, which is just one of the many advantages of doing so. Drip campaigns are customized to meet the individual needs of the receiver and will alter in response to the user’s activities.

Customers and prospects will no longer be inundated with useless and impersonal email blasts, which have a detrimental influence on a company’s reputation when they receive them. When compared to standard email advertising, drip campaigns have been shown to raise click-through rates by as much as 119 percent, according to research.

Furthermore, because personalized, relevant emails generate 18 times more income than non-targeted emails, businesses can reach a larger audience while simultaneously gaining trust with little effort on their part.

Hyper-personalization

With hyper-personalization, organizations may offer highly targeted, customised content to users that goes beyond the limitations of prior personalized email marketing campaigns.

Whereas traditional personalization tactics rely on basic information such as purchase history to gain insights into customer behavior, hyper-personalization strategies employ advanced technologies such as Artificial Intelligence (AI) to analyze a customer’s interactions in real time, resulting in a comprehensive customer profile.

Through the use of hyper-personalization, businesses can reduce the amount of irrelevant content they send to customers, lowering the number of bounces and increasing conversions.

Content that is only accessible with a password

When used properly, gated content can easily increase the number of high-quality leads generated without the need for complex lead generation strategies.

To encourage visitors to provide their email address in order to gain access to desired assets such as e-books and other materials, businesses may “gate” content by withholding desirable assets such as e-books and other materials.

Businesses can then add the visitor to their mailing list in the hopes of converting them into a customer.

Companies must first examine their business objectives in order to determine when it is most appropriate to gate content in order to execute this approach effectively.

As an example, if your company’s goal is to raise brand awareness, gated content is most likely not the best strategy. During this early introductory stage, you’ll need to establish trust with the prospective customer before asking them to provide personal information about themselves. If you don’t, you’ll most likely lose their trust in your company.

In order for organizations to effectively fence content as customers progress farther down the marketing funnel, they must first establish and maintain appropriate client relationships.

Reshaping content for the purpose of sending it out in your email marketing campaigns is exactly what it sounds like. If you have a blog post, or an Instagram story, or any other type of marketing material, you can repackage it into an email and send it to customers and subscribers as part of your email marketing strategy.

So why spend more time and money creating new content when you can repurpose existing content in more creative and engaging ways? Producing content in this manner reduces the amount of money and time that is spent.

Now, let’s look at how to do it.

Organize your thoughts and ideas

Creating an email marketing strategy should be the first step in your marketing process. What do you hope to achieve in the future? Interested in increasing your sales? How would you like to increase the number of visitors to your site? Do you want to reach a larger number of individuals?

It will be critical to determine what your primary goal is in order to specify exactly what you want to include in your email messages (and who to send them to).

Additionally, as part of your plan, you must establish specific sub-goals and determine how your email marketing campaign fits into the overall marketing strategy of your organization. Take, for example, repurposing your content as part of a SaaS retargeting campaign.

Reduce the number of people who will be reading your work

Second, you need to determine who you are sending these emails to in order to be effective. Which customers are you talking about? Customers who have previously purchased your products? Those who have taken part in a contest? People who listen to your podcast or read your blog posts? It is important for you to narrow down your audience for one major reason: you do not want to spam people with your messages.

Spamming people may result in subscribers clicking on the “unsubscribe” button, which you can avoid in large part by hyper-targeting your audience with your messages. In other words, only relevant material should be sent to the most appropriate recipients. More isn’t always better when it comes to nutrition. It is critical to have a solid personalization strategy.

Fill in the blanks with relevant information

Reduce, reuse, and recycle are the three R’s of environmental responsibility. In addition to cardboard and plastic, this method of working is applicable to other materials. Sustainable marketing strategies must include this as a fundamental component. On any level, producing new content on a continuous basis is not sustainable. The old adage that “new is always better” is no longer valid, despite the fact that it may appear to be the most ideal scenario.

It is possible to find content inspiration in almost any place. Include some positive customer feedback, a link to a podcast episode snippet, a photograph uploaded by an audience member, a competition, a giveaway, or anything else you want. The possibilities are endless!

Usage-generated content (e.g., photos or videos uploaded to social media sites in which your company is tagged) can be extremely engaging, serving as genuine and personal advertising for your company. It is possible to republish this content as part of your marketing strategy if you have obtained the necessary permissions.

Selling a hashtag that you want to see trending in your emails could be a good way to keep the momentum going for your campaign. A cloud RPA solution can assist you in analyzing your data and determining which direction to take with your marketing—what is successful and what is not?

It is possible to communicate data and statistics to your audience in a customer-friendly and visually appealing manner by using attractive graphics. A still from a video could also be used to create an e-poster or banner, if the video is available.

Take a look at the principles of enterprise search marketing to get some ideas: expertise, authoritativeness, and trustworthiness are all important components of any marketing strategy (or EAT). The key is to concentrate on creating high-quality, valuable, and relevant content that is also simple to read and understand.

Making the most of your social media resources is a smart move. On Instagram, you can see which of your posts are the most popular, and you can even create polls to ask your followers what they want to see from you. The fact that you are engaging with your audience in this manner and then recalling that information in emails demonstrates that your company is attentive and considers its customers’ opinions.

Maintain a straightforward approach

To achieve seamless continuity across different communication platforms when repurposing your content for your email marketing campaigns, you must have simple processes in place and systematized business operations; your emails and website should feel and appear to be part of a whole.

It is also important to remember that the messages you are attempting to convey should be straightforward and coherent. The reason this matters is as follows: Because of the hectic nature of our modern lives, it is sometimes easier to remember messages that are more straightforward. Because of this, they are able to make more straightforward connections.

As a result, your brand’s story or narrative is more effectively established. In order to pull your marketing strategies together, you can collaborate with colleagues from across your organization using the best whiteboard app.

Familiarity with your brand is essential to its narrative; maintaining consistency in messaging and style across multiple platforms will help your customers become more familiar with you and remember who you are and what your company represents.

Carefully repurposing your content in your emails also helps your customers remember that you and your services exist. For example, if they made a mental note to check out your service earlier in the week, this is their little pop-up reminder that could lead them back to your website.

As a digital marketer, you must constantly innovate in order to improve your conversion rate when collecting email addresses from website visitors.

To assist you with email signups and list growth, here are some of the most common, as well as creative, methods of capturing web visitor email addresses.

1) Popups

At the moment, popups are probably the most popular method of collecting email addresses on the web. Without a doubt, you’ve seen them appear in the middle of your screen while you wait for the page to load. Their widespread use across the internet is a result of two factors: their ease of setup and their effectiveness.

Adding a popup with an email form to your website is a highly effective way to increase the number of signups. Their simplicity of installation and low cost, which includes SmartrMail’s own free popup, contribute to their appeal. This also means they’re something you should definitely experiment with on your own site.

The only disadvantage of popups is that they can be vexing for some people. Particularly when someone is unable to exit the umpteenth popup that is preventing them from accessing the day’s content.

If you’re concerned about this happening to your visitors, there are a few ways to make popups less intrusive.

2) Exit Intent Popups

Exit intent popups appear only when a user is about to exit your page. These are relatively new technologies that rely on tracking users’ mouse movements to determine when they are about to leave your page.

These popups are clever in two ways. To begin, they do not obstruct visitors from accessing the content they came to your site for. Second, by flashing the popup onto the screen just before someone leaves, it forces people to immediately pause what they’re doing and pay attention to the popup.

When used in conjunction with other email collection methods, these popups effectively give you a second chance to collect an individual’s email address.

3) Delayed Popups

Another effective strategy for avoiding visitor annoyance is to have your popups appear only after a visitor meets a certain criteria. This criteria is frequently used to indicate that a visitor has spent a certain amount of time on your site, has visited two or more pages, or has scrolled to the bottom of one of your blog posts.

The disadvantage of delaying your popup is that it will reach a smaller audience. Having fewer people see your popup will almost certainly result in fewer signups. However, it does mean that visitors who stay on your site long enough to see the popup are more qualified leads and thus more valuable to have on your email list, which results in higher open rates when you send an email.

Determining whether or not delaying popups is a good fit for your site will almost certainly require conducting a test. If you discover that they do not significantly reduce conversions, the inconvenience you save your visitors may be worth it. Alternatively, you can always eliminate the delay.

4) Sticky Top Bar

By including a small thin bar at the top of your page that remains visible to visitors as they scroll down the page, you can command their attention without being intrusive.

Typically, these bars are used to inform visitors of an update or announcement, but there is no reason why you cannot include an email address box and a subscribe button in them. By placing it in such a prominent location on your site, you ensure that everyone has the option of joining your email list if they so desire.

Additionally, including an incentive offer that explains why visitors should sign up and making the bar a bright color to stand out will result in increased conversions. DIYthemes gained an additional 1,180 email subscribers in just 30 days after adding a top bar to their site. Hello Bar is an excellent service that enables you to easily integrate a top bar into your website.

5) Sidebar Forms

Sidebars are a common navigational element on a large number of websites. While their primary purpose is to provide visitors with links to other pages, they frequently contain sufficient space for additional content.

Their width and the fact that they extend the entire length of your page make them ideal for a rectangular graphic highlighting your opt-in incentive. By including a subscription box here, you can ensure that it receives ample exposure without distracting your visitors.

If your site already has a large sidebar, then experimenting with this option is a no-brainer. For sidebars that are already crowded, see if there is anything you can remove to make room for your email opt-in form. If your site currently lacks a sidebar, adding one will almost certainly require a moderately extensive site restructure. However, if you’re having difficulty generating email signups, it might be worth the effort.

6) Footer Subscription Form

On most websites, the footer is the most common location for a subscription box. This means that anyone interested in joining your email list will frequently navigate directly to the bottom of the page, expecting to see an opt-in form.

Apart from being where people expect to see them, one advantage of these boxes is that by being in the footer, they automatically appear on all of your site’s pages. As a result, you only need to configure it once rather than manually creating them on each of your pages.

While this is not the most innovative method of collecting email addresses from website visitors, it is such an integral part of web design that it is almost mandatory to include it.

You probably don’t have the budget for a large-scale content marketing campaign if you run a small firm. This puts you in command. You probably don’t have a lot of time to build up a solid content marketing plan on top of handling bookkeeping, admin, leadership, analytics, and everything else you’ve dabbled in today.

Nonetheless, you want — and should get — good content marketing to perform for you. You’ll be on the losing end of a battle with other businesses if you don’t have one. Especially because 78 percent of those businesses have a content marketing team of three or more.

You’ll need tools on your side to compete with it. That’s why we’ve revised our list of nine must-have content marketing tools for any business owner:

Content Marketing Tools to Use:

1. Keyword.io

Keyword.io was on our initial list for a reason: it’s a fantastic free tool for starting started with keyword research.

There will be a stumbling block or two. Before you can play around, you’ll need to create a free account. And it could take some getting used to before you figure out how to compare terms to create insights about search engine behavior.

You might want to upgrade to something more robust, like Moz, once you’ve gotten acclimated to the idea of using keyword research to generate content.

2. Canva

Including visual components in your material is always a good idea. Canva is still one of the most powerful tools for quickly creating stunning visual elements without a graphic design degree. Here you may make advertising, charts, social media pictures, and more using templates. One caveat: it’s a touch too entertaining for its own good.

3. Campaign Monitor

Does this ring a bell? It’s a quick and easy method to get started with email marketing and automation solutions. And one thing is certain: you will require an email platform. Not only are opt-in email lists one of the most successful ways to promote to your loyal consumers, but they’re also easier to construct than ever.

The tools provided by Campaign Monitor allow you to design personalized campaigns and strong customer journeys. Even if you’ve merely taken the effort to build up the campaign, each customer will feel like a special priority.

4. Evernote

Have you ever wondered how the best content manages to bring together all sorts of relevant facts and figures? It’s possible that the writers and researchers are utilizing Evernote or some similar program.

Evernote is a quick way to take notes on anything you see online that you think might be relevant to your most recent material. With Evernote’s paid edition, you may grab quotes from the web, add your ideas with “Rich notes,” and even annotate research-heavy PDFs.

5. Followerwonk

If you have a significant Twitter following but your postings aren’t getting much attention, you may need more information. Follerwonk is the precise treatment. It examines your social media audience to determine what they’re interested in, allowing you to focus on themes that are more likely to generate meaningful engagement.

The more people who follow you, the more valuable it will be, but everyone should spend some time to think about what their readers care about the most.

6. Trello

When the entire world looked to go remote in 2020, one thing was clear: we needed effective strategies to manage our professional lives. In this department, Trello is a must-have tool. Even when managing several individuals, its workspace and project management tools allow you to see a whole workflow from start to finish.

When you make an assignment in a “card,” it automatically informs everyone who has been invited to it. Consider it a technique to keep everyone engaged to the same tasks without feeling like you’re herding cats.

7. CoSchedule

It’s all about timing in content marketing, just like it is in comedy. If you published an epic “The Ultimate Guide to Widgets, Part II” piece before the “Part I,” it wouldn’t go down well.

CoSchedule is a consolidated calendar and planning tool that allows you to see your whole content strategy in the same way that you would a general campaign plan. If you need contributions from writers and editors who are part of the content pipeline, it’s very simple to incorporate additional team members.

8. Grammarly

Are you unsure if it’s “Its” or “It’s”? Not sure if you entered “your” instead of “you’re” by accident? You don’t know if a single misspelling or grammatical error will detract from the credibility of your amazing arguments.

You don’t need an editor following you around, scrutinizing every word you write. Grammarly detects all kinds of blunders automatically. Its premium edition even scans for clarity flaws that, once corrected, can improve the look of your work.

9. Scoop

The art of content marketing boils down to one question: how interesting are you? Scoop. It assists you in compiling some of the most intriguing material to curate from the internet. As a result, your own content marketing presence becomes a must-follow.

With Scoop, you can find and post selected content.

You’ll spend less time on your content marketing and more time enjoying the additional attention if you do it quickly.

Finally

It’s easy to get discouraged when it comes to content marketing. It doesn’t have to, though. There are a plethora of low-cost (and even free) tools available to assist you in identifying the type of material that your target audience desires.

There’s no reason you can’t create an engaging presence that naturally catches people’s attention with these nine techniques. In the end, it’s the kind of strategy that leads to a more manageable work week and significant business growth.

Consider the following eight measures to ensure that your mobile-friendly email marketing campaigns are opened, clicked, and converted:

1. Make use of mobile-friendly templates.

It’s vital that your campaigns appear fantastic in all situations to maximize open and click-through rates, and the easiest way to achieve so is to use mobile-friendly email templates.

For example, the first step in creating an email marketing campaign for Campaign Monitor customers is to choose an email template that has already been produced and tailored to look fantastic in every inbox and on every mobile device:

You can always elect to code your email to be mobile-ready if you have coding abilities (or a member of your team does), but this takes time and skill, which many lean marketing teams simply don’t have. Please visit our public template library if you’d like to try out one of Campaign Monitor’s email templates for yourself.

Virgin used a template from the library to focus on selecting the proper photos and copy instead of worrying about how it will render on every iPhone model, as shown in the image below. Before users even hit “send,” they can see a preview of how the email will look on desktop and mobile.

The content tiles comprising the various offers stack on top of each other when viewed on a smaller screen because the template is geared for mobile. This arrangement keeps the text and buttons at a manageable size, making it simple for subscribers to read the information and respond to the calls to action.

2. Make your topic line shorter.

When it comes to creating an engaging subject line on a mobile device, you have a lot less room to play around with than you would be used to on a desktop.

While many desktop clients will display subject lines with up to 80 characters, our experience reveals that subject lines with more than 30 characters will be cut off when viewed on mobile devices.

The subject line is darker, stronger lettering on most devices in an attempt to stand out amid the other details in the email.

Because 30 characters isn’t much, make sure to draft a succinct, intriguing subject line that will entice your recipients to read the email.

3. Create enticing preheader text.

When viewing an email from your inbox, the preheader is the summary that appears behind the subject line.

The pre-header text is an important factor for your subscribers to consider when selecting whether or not to open and interact with your campaign. This content is an excellent opportunity to “sell” your subscriber on the importance of opening and reading your email.

4. Make the ‘From’ name more appealing.

When read on mobile devices, the “From” name is one of the most frequently displayed aspects of your campaign. It’s shown with larger text and a heavier font on most devices to help consumers immediately recognize who sent the email.

Given its prominence, it’s no surprise that 68 percent of Americans say the “From” name influences their decision to open an email.

So, how do you make this crucial component of your campaign more effective? The goal is to fit it to the expectations of your audience.

Consider what would happen if you signed up for a BuzzFeed email newsletter. Would you be surprised if you got emails from ‘BuzzFeed’ or ‘Dan Oshinsky’? Given that you signed up for these emails through the BuzzFeed website, it’s likely the former, even though Dan is the one who creates and sends them.

Aside from matching the “From” name to the expectations of your subscribers, you should also consider the number of characters you put in your “From” name, as most devices have a limit on how many they display.

Although it varies by device and screen orientation, keeping your “From” name under 23 characters will very certainly result in it being displayed in full, regardless of the recipient’s device or screen orientation.

5. Make sure the image and text sizes are in proportion.

According to research, the average time spent reading a newsletter after it is opened is only 51 seconds.

Given the human brain’s short attention span and the fact that visuals are processed 60,000 times quicker than text, including appealing graphics and visuals in your email marketing can be a powerful method to deliver your message.

When utilizing photos in ads, though, keep in mind how they will seem when downsized to fit on a small mobile screen.

The majority of the text in the image has been unreadable because it contains a substantial quantity of information and has been compressed to fit the mobile screen.

While adding photos in your ads can be an effective method to communicate your message, you must consider how they will appear on a mobile device if you want them to have the greatest impact.

The above example also emphasizes the significance of using as little copy as possible in the email body. On a small screen, the amount of text becomes virtually illegible.

If your email campaign contains too much text, it will become too long to read, especially when viewed on a mobile device, and your subscribers will lose interest. Assume that your reader will browse through your email at least once, if not twice, before going on to the next one.

Instead, take a page from Freshbooks’ playbook when announcing their Expense Import functionality.

They delivered a short announcement campaign with a concise synopsis of the announcement and a call to action to learn more, rather than a long, text-heavy email explaining all the features of the new feature.

Subscribers will be directed to a page on their website where they will find more information on how the feature works and how they can get started.

Freshbooks was able to get the main idea through fast and easily by keeping the email copy short, while also making it easier for individuals who wanted more information to go through and get it.

6. Extra-large buttons for extra-large fingers

The average size of an adult index finger, according to a recent MIT research, is between 1.6cm and 2 cm, which converts to 45 x 45px and 57 x 57px on a mobile device.

With your readers’ fingers taking up so much screen real estate, the worst thing you can do is ask them to convert by clicking a tiny link in your email.

Instead, make it easy for subscribers to click through by using large, well-contrasted call-to-action buttons in your email marketing.

The call to action button they’ve used here is large enough for readers to click, and the fact that it’s placed off from any other clickable elements helps guarantee that users don’t click the wrong link and end up somewhere they didn’t intend to go.

If you use Campaign Monitor, you can just drag and drop buttons into your email and modify them with whatever text and colors you like.

Most people check their emails at least once a day, making it one of the most important medium to deliver your marketing message. Every email you send out in your company’s name is shaping people’s opinions about the company.

Custom Email

Just like business cards, custom emails can be a key ingredient in making a good first impression and making sure people remember you. Decide for yourself what sounds better, an email like “example(@)gmail.com or example(@)your-name.com”?

With a Jumpseller Store, you have the option of associating a custom email for your business created with services like G Suite, Zoho, Office 365 and FastMail.

Apart from providing you with a personalized email address, they also enable the sharing and organization of various internal business operations, hence improving employee connectivity and enhancing the output of the company.

Subject Line

What if your email is never opened despite the fact that you have filled it with goodies and worked hard on the design? Subject lines are similar to the secret sauce that makes you want to taste the Burger. Irresistible is the keyword here.

Avoid using phrases such as “best,” “sale,” “discount,” and so on; instead, use something more imaginative that does not have to be linked to your product or service. The most important things to remember are that it needs to be succinct, catchy, and elicit a sense of curiosity.

Personalized tone

One of the most heinous sins you can conduct in the realm of email marketing is to send out mass emails to everyone.

This is incorrect: if you believe that producing one email that you can send to thousands of clients while making tiny modifications is the best way to go, you are completely incorrect!

People can quickly identify these emails because they follow a consistent pattern: they contain insufficient relevant information and do not address the customer by their first name.

A excellent method to avoid this is to divide your clients into different groups. Customers can be divided into segments such as frequent customers, premium customers, customers from specific geographic locations, and so on.

Following that, you may build emails that cater to each category, and finally, you can personalize emails by include the recipient’s name.

Always remember that emails should be tailored and targeted to the recipient!

For example, instead of saying: Hello!, you could say: Enjoy our special sale for this month…

Go with: Hello, John! We know you like cameras, these discounts are just for you…

Attractive Design

There must be a good balance between text and graphics in your presentation! The email design should be optimal for all platforms while also being visually appealing to the recipient.

In the creation of an email marketing campaign, or any other outbound email for that matter, the content may set the tone, but the design can paint an image of your business in the minds of the recipients.

Your emails should be consistent with your brand image, and the design should reflect that image. Although the email should be professional-looking, it should not be monotonous; it can be colorful, but not to the point that it overshadows the main content.

Approximately 49 percent of marketers believe that email is directly related to the success of their company activities, according to a Salesforce survey. The Direct Marketing Association also stated that when it comes to email marketing for businesses in the United States, there is a 4,300 percent return on investment.

There are numerous reasons why email marketing may be a successful channel for organizations, aside from the fact that it is cost-effective. Email marketing campaigns that are well-crafted are personal, action-oriented, and measurable. Inspired to create amazing email marketing campaigns by these companies that know how to get the job done? Look no further.

Its effectiveness can be attributed to the fact that it is brief and direct.

Be Ingenious and Relatable When Using PayPal

PayPal’s email is smart and personable, and it succeeds in capturing the attention of their target audience in an effective manner. It should come as no surprise that people prefer to read material that they believe is relevant and related to their life.

As a marketer, you should seek out various scenarios that are related to your services and your target market and exploit them to your advantage. In this case, the topic addressed was the issue of splitting costs among friends, which was previously a source of contention. By demonstrating PayPal’s answer to a common problem, the company demonstrates to its customers that it understands how its products are being used, which is something that most businesses can benefit from.

Subject lines and preview text for BuzzFeed emails are short and to the point

Of course, BuzzFeed is well-known for posting items that are quite popular and have catchy headlines. Many of their posts have gone on to become some of the most sought-after pieces of content on the internet. Was it ever brought to your attention that this company also has fantastic email marketing efforts?

BuzzFeed has fun with the phrases that go along with the substance of their email. Clearly visible in the photograph, the strong title works extremely well with the preview text. This is a very persuasive method that works extremely well for piqueing the interest of readers. It’s straightforward, amusing, and entertaining. Take a suggestion from BuzzFeed and start writing email subject lines in the same way you would write an article title; your open rates will almost certainly increase as a result.

Litmus Email – Experiment with Moving Images Litmus Email

The use of animation can be a powerful tool for encouraging your readers to engage with your message. When it comes to putting animation into their emails, Litmus is doing an excellent job.

In this ad, they’ve employed a swiping motion animation to demonstrate the functionality of their email service. That is all there is to it. The movement draws the reader’s attention and helps him or her have a better comprehension of the content and how the audience can benefit from the product being promoted.

Kate Spade – Getting Your Feedback Is Important

This specific email from Kate Spade is a surefire hit, since it serves to be mutually advantageous for both the company and the people that received it. The information gathered from customers may be used to improve planning and strategy, while the 25 percent discount is a present that everyone can take advantage of.

Inquire about your consumers’ experiences and gain insight into their perceptions of your products and services. Every customer’s feedback is critical in determining the direction of a brand and in fueling business success. It enables you to establish a foundation of customer loyalty inside your marketplace. In addition, customers will feel valued if they can see that your company recognizes the significance of their opinions.

Cook Smarts – Make a Valuable Contribution

If you want to develop messages that engage your audience, you must look at things from their point of view and provide something of value to them.

Cook Smarts accomplished this in a really creative manner. A daily meal plan was created for its subscribers to help them avoid the stress that comes with thinking out what to cook for themselves each day. Because the content matches their product and encourages consumers to explore what they have to offer, it has been a huge success for the company.

Boden – The Sensation of Imminence

The elements of this email push readers to open it and find out what’s in store for them in the future. The phrase “last chance” conveys a clear sense of urgency, which is further heightened by informing the reader that they were on the verge of missing out on something great. Their call-to-action, which instructs customers to “Quick-Clean Up,” also provides the sense that the deal is particularly good, with substantial savings available.