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The whole of Mailchimp usability feels very smooth and natural. It is also a great fit for those beginners as you will get guidance throughout the process. A major perk is the built-in image editor that gives an addition of so much to the overall experience.

After you have finished your account set up, the Mailchimp’s dashboard will prompt you to import your email contacts either from a file or by simply copy-pasting it. You can then organize your contacts’ statuses, your add tags, your insert additional information, and then review the outcome. When there is a need for you to add or remove information or contacts, you can just easily do that from the Audience Dashboard.

Before you can start to build your email, you will need to set up a campaign. Again, the entire process is so very smooth and you’ll be guided all the way.

You can build your email in just a plain text, the custom HTML code, or you can just choose a template or pre-built layouts. The latter opens you up the Mailchimp’s drag and drop design tool. The structure is quite solid; however, we found out that for you accessing a block’s additional options covers the entire toolbar, which can be a bit annoying. One of the best features of the Mailchimp’s email builder is the integrated image editor. You can for sure build your full email without you ever leaving the site.

During the email building phase, you are allowed to always preview the message in desktop, in mobile, or your inbox view. However, the some others did not seem to work for us when we reviewed this tool.

 

Mailchimp email editor

Once you are done, you will be directed to the summary page to double-check everything, and then you can just send your campaign out. Since you have already created an email list and the added details of your campaign, there are no extra steps again for you at this point.

 

Mobile Editor

The Mailchimp has a dedicated mobile application. You can possibly access the performance data, the add email contacts, and the create landing pages and emails. The mobile email editor itself is fully functional and it looks really great. We especially like the fact that the main screen is focused on the email itself and is not cluttered with editing options.

 

Features

The Mailchimp has all the modern features that you feel are necessary for running a successful email campaign.

The main features of the Mailchimp’s email marketing tools are the drag and drop design tools, the customer segmentation options, the dynamic content, the email automation, the sign-up forms, and about 200+ integrations with social media and other applications.

The Mailchimp has a 24/7 email and live chat support available with the paid plans, and you will get an additional phone support with the highest-tier plan. However, when you are signing up with either the free plan or any of the paid plans, you get a 30-days email support perk. They also have a substantial knowledge base with the useful articles and guides.

 

Pricing & Plans

The Mailchimp’s pricing is mainly based on the number of contacts that you are planning to have. Apart from the monthly subscription plans, the Mailchimp also offer a flexible payment option called the “Pay As You Go”. This plan is prepared to give you the Essential plan’s features, but you only pre-pay for Mailchimp Credits, which you can then make use of to send your messages.

 

MailChimp pricing plans

The cheapest paid plan begins at the rate of $9.99/month with 500 contacts ($0.01998/contact)

The Mailchimp does not offer a free trial for any of their paid plans. There isn’t any money-back guarantee also.

 

Over the past few years now we have seen a striking shift in the pattern that brands communicate their identity, their humanity and values. While so many companies traditionally mainly avoid to take a public stance on the social and on the political discourse, it still seems that more brands are even selecting to break this mould.

While some people are chalking up this change to the progress, there are still different countless critics of the corporate social activism that are arguing about the brands’ motivations that are neither pure nor altruistic. And certainly, when these brands are seriously allocating the marketing dollars towards the promotion of a social cause instead of just promoting their own product, criticism or at the very least curiosity are warranted.

With brands now engaging in social issues which is becoming the norm, it is time to start thinking critically about how you can prevent your brand and avoid the pitfalls that is associated with such a practice. Brands participation in the ongoing conversations around the Covid-19 as well as the movement of Black Lives Matter is now offering two different scenarios that companies can learn from to help them improve the way they communicate their values to their customers.

 

The Use of Email in Times of Crisis

At the beginning of the Covid-19 crisis, many of the companies imbued their customer emails with various kind, sentimental language, they were communicating a message of togetherness during the times of crisis and isolation. Some emails also gave customers updates on the important information like the new business hours or even the expected shipping delays in the light of the pandemic. But, for many of the brands the emails were mainly messages of hope and messages of solidarity. The success of many of these messages that were sent was tied directly to the brands’ being authentic in their ability.

 

Finding your Brand’s Motive

An important lesson that we have learnt from the start of the Covid-19 crisis is to question yourself about your motivation for sending out to customer communications that are regarding to a social issue. If the answer you got to the aforementioned question does not reflect the authenticity of your brand you should better consider holding off on disbursing such a message. Customers are now becoming more acutely aware of the brands that leverage progressive issues using it to make money. So be very sure to always take a step back and then reflect on your message before you hit the send. If your intention is not authentic, you can be very certain that your customers will be able to discover.

 

The power of true authenticity

In the year 2020 countless brands, both the large brands and small, expressed their opinions on the social issues publicly. As these unprecedented times still continue to unfold, it is the time to start thinking critically about how your brand will engage in critical conversations in the future time to come. More than that, you have to start thinking about what meaningful changes your organisation can make so that when the time comes for you to start sharing those values publicly they are based in action rather than the good intentions. As brands are still participating now in the corporate social activism, one thing is for sure and very true: authenticity will be key always.

Recent headlines have shown the necessity of dexterity and flexibility and how it can be to dealing with business uncertainty. That lesson is incredibly very relevant for professionals that are handling digital marketing efforts. After all, a campaign that is deviced only a few months ago can just come off as insensitive or in a poor taste depending on the current environment. At same time, having processes in place to start changing campaigns as necessary (whether you need to start adjusting tone, the budget, or the flighting) is of the utmost importance.

The Current digital marketing trends are well designed to deal with this flux and to leave the necessary room for the change. However, since it is not a matter of “if we will face more uncertainty in the future“, but when, they are likely to become the mainstays. Here we have five digital marketing trends that should be playing a role in how your brand will approach its marketing strategy better into the future:

 

Find alternatives to third-party cookies

At this present moment, cookie based targeting is still very possible but not for long though. Google has plans to stop the use of a third-party cookies on the Chrome coming 2022. If this is your modus operandi for the tracking of consumer behaviour, the building personas, the targeting shoppers, and so on, you simply need to prioritise finding alternatives to third-party cookies now.

The First-party data is always and still the best option. The same has been said for the purchase intent and the unique identifiers, both of which are dependent on the first party data. Reevaluate your CRM for it to guarantee all the information is correct and very current. However, ensure that whatever solution you choose to go with adheres to consumer privacy regulations: The GDPR, the CCPA, and the CPRA are simply just the beginning of larger statutes that strengthen the consumer privacy rights as regarding to the personal data across the globe.

 

Explore automated content recognition

As far as the digital marketing trends go, the automated content recognition (or the ACR) is perhaps regarded as the one with the most potential. ACR technology gives room for more novel forms of targeting by the tracking of media consumption on smart TVs.

As consumers are watching the television, this tactic captures the data on media delivery (e.g., the linear, the DVR, the VOD, the OTT), the viewed content, the ad exposure, and the IP addresses immediately offering an insights into the behaviours on other devices. Not only is it providing advertisers second by second feedback on the ad performance, but also it opens up the opportunity for dynamic ad insertion on the TVs and serves complementary content to the viewers on a second device.

 

Master Marketing Agility

Like it was mentioned earlier, emphasising on the dexterity and flexibility will ensure you are ready to pivot your strategies no matter what the world is throwing your way. Even when it comes to the most well thought out campaign, the digital gives you the luxury of making rapid data driven decisions on how you can adapt engagement efforts and the source promising opportunities often in real time.

You can simply consider the lightning speed at which the big brands began implementing the user-generated content across the social channels last year. Faced with a lack of options for their marketing content creation earlier on in the pandemic, the savvy companies turned toward the next best option: the consumer generated media. The publish of this content exposed products to a new audiences, all while still building greater trust.

There is so much optimism in the air about the ongoing pandemic coming to an end, gratitude to the increasingly widespread of vaccine that is been deployed. People hope to resume back to their normal lives at home and at work. But the marketing executives have already suspect that there is no going back to the former way things were in 2019. Many of the CMOs saw huge budget cuts in the year 2020 and are wondering what will come next.

One thing seems very certain: the digital ad spending, which has outpaced expenditures on non-digital forms of advertising for the first time in the year 2020, will continue to increase in growth. CMOs are investing in the martech tools to help manage activities more efficiently on the digital channels, and they are expecting their investments in the technology to continue in 2021.

But there is an anxiety in the air also, as CMOs are considering the implications of a reduction in marketing spend that may continue in the years to come. Will this leave the CMO role vulnerable? Here is something for sure that the CMOs can do to help strengthen their position in the years to come: it is to create alliances with their C-suite neighbours, the CEO, the CIO and the CFO.

Reaching across the table
So, how can the CMOs start making friends with their neighbors in the executive suite? The first step is starter to consider what people in each role need to start doing their jobs with maximum efficiency and effectiveness and also consider how marketing can be of help. For example, CMOs can start thinking about how to form alliance with the CEOs, the CIOs and the CFOs to use technology and data and how marketing can also be of contribution.

It helps also in considering the decisions that the CEOs, the CIOs and the CFOs have to make and how the marketing will intersect. The CEOs mainly focus on the overarching business strategy, and the marketing definitely plays a role there. The CIOs concentrate on the technology and data, and that makes an impacts marketing and vice-versa. The CFOs focus on the financial performance, so the CMOs can create inroads on that basis too.

 

Working with C-suite neighbours

Having the general principles in mind, the CMOs can start working on collaboration toward a cooperative relationship with their C-suite neighbors. Only 13 percent of F100 CEOs have a background in the sales or the marketing, so CMOs who are looking to start forging an alliance with their CEO might have to make up ground there, demonstrating what the marketing is doing to produce a large scale business results.

One of the quickest ways that an alliance can be formed with the CIO is to simply collaborate on martech purchases. There has been a decentralisation trend across the enterprises, where department leaders are forming their own technology purchasing decisions without necessarily inquiring from the CIO to weigh in. But a recent Infosys survey found out that 44 percent of companies believe that a close CMO-CIO partnership can still boost profits by 5 percent or even more, which is reasonable enough to explore closer ties.

CMOs are more increasingly focused on data, and that opens wide the door for a greater collaboration with the CFOs since that is the language they speak as well.

 

If you are gunning to be part of the C-suite at a visionary company, then you will need a strategic, cyclical approach to the lifecycle of customers. But where should this sales enablement fit in?

This is the keynote of a report that was newly issued by Seismic (landing page, email required). Not overly surprisingly, ‘ the sales enablement platform provider disclosed that sales enablement is key’ and is not going to get tongues wagging. Yet, as expected, the report carried out says that companies are applying sales enablement to help them get better business outcomes, there are some good interesting areas to start exploration.

Sales enablement definition is very broad as an iterative process giving an organisation’s sales team the resources that they need to close more and more deals. This can include the content marketing, or include certain martech tools.

Overall, those organisations who had the most mature sales enablement programs have followed some of the best practices:

Many organisations have really accelerated their digital transformation initiatives just as a result of the Covid-19 pandemic, they moved with a virtual B2B selling environment being part of it. If you are having a dedicated sales enablement team it is a popular way of achieving this, cited by a 95 percent of the more than 1,000 survey respondents.

The question is to whom does this team report? If you are a stronger organisation, the sales enablement team will go directly to the executive team, rather than it becoming another division within sales. 59 percent of ‘visionaries’ report to the exec leaders compared with the 42 percent of laggards, while for the CSO and the VP sales, it was at 68 percent and 69 percent respectively.

 

Drive go-to Market Alignment

These areas are relating to when and where the sales enablement starts. The answer is: very early and as often as possible. An overwhelming 97 percent of companies have highlighted as visionary said they used sales enablement pre-sales, compared with just only 41 percent of the laggards. Post-sales (76 percent visionary, 51 percent laggard) saw a similar story, as did point of renewal (80/44 percent). Many laggards more than three quarters (77 percent) focus mainly on the sales process itself.

For the where, the report notes sales enablement should have impact on all customers that are facing job functions. Again, the ‘visionary’ companies are more likely to do this. Sales and marketing are very evident, with more laggards that are agreeing (76 percent) than the visionaries (67 percent), but the customer service with an uptick of about 13 percentage points to the visionaries, the operations (13), the customer support (16) and the professional services (15), all see same trend.

Not surprisingly, the respondents who were in the tech business were the ones most likely to use the sales enablement to help them support the marketing organisation (78 percent).

 

Avoid Tech Silos, Move to The Well Integrated Tech Stacks

“A well integrated technology stack will unarguably both expand and also deepen the capabilities of sales enablement of technology, while it is extending its functionality into other environments,” report was noted. “The Integration between the sales content or the sales intelligence data that surfaces actionable insights in the CRM in a natural, unobtrusive way streamlines the workflows and enables the sales teams to be much more productive.”

 

Adopt sales enablement capabilities and make use of insights for best practice

One of the telling statistic showed almost all (94 percent) visionaries were very confident in the data they used in the tracking of the effectiveness of their sales enablement efforts. For companies defined as the laggards, it was at 28 percent, and 68 percent for survey respondents overall.

Similarly, 94 percent of visionaries also responded affirmatively to saying that they have provided organised, ongoing efforts to the scale learning from their top performers. The job of the sales enablement, as one of the executive interviewed put it, is to ‘minic what the top performers are doing… at scale.’

 

Everybody knows what the power of effective marketing can have on a business. Regardless of the fact that you prefer the traditional marketing methods or you prefer more modern, digital campaigns, you know the importance of marketing to potential customers.

When you make use of it correctly, marketing tells the world exactly who you are and what you are representing, bringing in prospects while simultaneously helping to keep your current clients up to date on your latest products and services. It can turn companies into brands by providing a personality of sorts for your business and it can help you build connections within industries that will stand the test of time.

When this mediums are used incorrectly, marketing can become as confusing, as insensitive or outright inaccurate. It can even push your prospects away, it can be the catalyst for why a client will leave and it will leave your audience frustrated and uncertain about your products, your services or your whole business.

But how do you get to know that the marketing techniques that you are using are actually effective?

Before you start posting, tweeting, emailing or even running an ad, you should ask yourself a few key questions to be sure that your program runs smoothly and is also as effective as possible.

 

1. Who am I? Or rather, who is my company? Is my marketing campaign in line with my brand? Do the colors, the tone, the design and the overall message fit in with the personality of my company? Would all of this sound weird to my consumers, coming from my organization? If your campaign is not in line with your brand, it can just lead to confusion for your customers and also to any potential prospects who may view it.

 

2. Who is my ideal customer? Who are you bringing the greatest value to? Who would you most benefit from working with you? Furthermore, what do you think is the average demographic that your company appeals to? By getting to know who your ideal customer is, you can create various ads that would be appealing to that specific customer. Things like the memes, the fonts, the choice of words that you make use of, your call to actions, all of these things must be aligned with that particular type of customer. You need to think what you will do if you were in their shoes, with their mindsets, what would you be most open to responding to? Now do that.

 

3. What am I getting the customer to do? How do your customer feel? What is your particular call to action? Are you in any way attempting to get them to sign up for a demonstration? Are you looking at educating them on some recent changes that you made to your products or services, or are you just simply trying to get them to consider working with you or to begin with? You have to be set on what your goal is; otherwise, you will not reach it. Make sure that your goal is very clear to yourself, to your team and to the customer.

 

4. What is separating us from the rest? Is it the quality of the product or service you offer? Is it the cost? What are you doing that is so different from your competitors that sets you apart from the masses? Do not be afraid to elaborate on your strengths. Become passionate about what you do. Take pride in the work you do, and let people know that you are the best option for either A or B reason. This confidence you have should be exemplified in all that you do. Do not shy away from it; use everything to your advantage.

Note: Marketing takes practice. No one gets it right or accurate on the first try. It requires much of practice, some trials and error. But if you are willing to study and master what works for you and know what does not and then you learn from the mistakes you make, you can go from the guessing game marketing to high-quality, targeted marketing strategies. You can avoid the waste of time on what doesn’t work so that you can be focus on what does. And most importantly, you can in no-time tell the difference between the two.

There is a finite opportunity if you are building an email relationship with your target audience, and it is very competitive. Hence, it is essential that you should get email marketing right. All it takes is just for your customer to make just one simple click and “unsubscribe” from your mailing list and that built relationship will be over.

So, the question is how can you guarantee a long lasting email relationship with your target audience?

Let us take a look.

 

1. Lack of Personalization

Email marketing in the current era does not necessarily mean that you should create more content or send excessive amounts of emails. It is all about you doing your work smarter and sending quality and lower quantity of emails to the correct segmented list of your subscribers for a better result.

Do not Send from a “Do Not Reply” Email Address – If you are sending an email from a No-Reply or DoNotReply email address it simply means that you are unfriendly, uninviting, and unwelcoming. Instead of you opting for the latter option, if you are sending your emails from a personalized address and one that will enable your subscribers to reply, it is key. Including your social media profiles, your phone numbers, your websites, and other information in the email footer can also add value to the end viewer and creates a more open environment.

Segment Your List – Another important point that you should note is segmentation. In the early days of email, one among the biggest mistakes that was made then was failing to segment their lists. Nowadays, people are sore tired of the generic “one size fits all” marketing, and consumers are more likely to start an interaction with content that is targeted and based on their demographics, their purchasing habits, and their past behaviors.

 

2. Poor Sender Reputation

The Email deliverability and also the sender reputation are key metrics that you need to routinely monitor. You can possibly build these up and optimize your analytics quite as quick as possible, but also you can ruin them in just a split second as a result of having a bad email campaign.

The Email analytics and the monitoring can get kind-of complicated, but having clear benchmarks that is reflecting the best practices makes it the easier for you to decipher the data. For example, a 95 percent delivery rate is considered good by email providers.

The most effective way that you can improve your sender reputation, and also maintain high metrics is to send high value and quality emails that your subscribers will want to open. Nevertheless, the ultimate goal for you to have is to appear legitimate and trustworthy to your subscribers, and that you are always sending relevant and enriching emails is the easiest way for you to maintain a high sender reputation.

 

3. Over-Complicating Emails

When it comes to proper email marketing, the trick is just keeping it simple. Just try and stick to one resounding message in the content, which is directly tied back to your subject line. If you are planning on having any further offers you can still add these lower in the body of the email, although it is very important that you make sure the header section and the introduction are the main focus.

Another important thing that you should note is load speed and adaptability for the mobile devices. Bulky emails that are not adaptive can frustrate the end-user, which in turn will have a negative impact on the ROI, the open rates, the engagement, and sales.

Every email you are sending should have a clear and concise call to action. There are many variety of calls to actions that can work well for your email marketing, encouraging subscribers to make a purchase of a product, or asking them to start following a specific social media account are a few examples. Try to refrain from just sending emails without including call to action, as it does not offer value to your audience and can get written off as spam ultimately.

What tools are you using to get your online marketing work done?

Can you carry out all the same work of a digital marketer, and then you do it for free?

The tool list that you use are often referred to as marketing stack, it probably covers a handful of different variety of uses and needs, everything from the social media marketing to the content to the email and many more.

 

1. Social Media Scheduling: Buffer

Perhaps one of the best time saving tip that is used for social media marketing is the scheduling posts ahead of time for your social profiles. You can batch the social media marketing process also: Just process all of your curating and your composing all in one go, then you can spread those updates out across the next day or better still a week.

How You Can Make Use of the Buffer: The forever free plan at the Buffer allows you connect a profile from each network (one only from Facebook, one only from Twitter, etc.) and also to schedule 10 posts ahead for each of the network. If you are sharing three posts per day, that means you can stay a three days ahead of the time.

 

2. Design: Canva

Great options only if you are able to swing it: Photoshop, InDesign
About 2 million people and over trust Canva to help them with creating their advert images for social media, for blog posts, and for practically any other use you can imagine.

How to use Canva: The optimized sizes and the built-in templates makes it very fast and easy to create pictures that are tall for Pinterest, rectangular pictures for Twitter, and the square pictures for Facebook or Instagram, and any size you choose in between. There we also have Pablo (another free alternative) which is a great tool for Twitter-sized images of pixels 1,024 by 512 pixels, and the Canva also to work really well for all anyone else.

3. Real-time Analytics: Google Analytics

It’s a great option only if you can swing it: Chartbeat
Google Analytics does pretty much everything you need in terms of tracking the traffic to your website. It is a very huge, monstrous amount of information, which is generously given away for free.

How you can use Google Analytics: As a social media marketing team, you will always appreciate the ease you get with which you can see traffic from the different networks (Acquisition > Social > Network Referrals). You can also check the engaged reading time by simply looking at the Time on the Page. And for that of the real-time stats of who is currently on your site right now, you can simply click on the Real-Time > Overview.

Also some other free:

Go Squared (first 100 visitors gets free and 1,000 data points)
MixPanel (free for 25,000 events per month)

 

4. Website optimization: Hotjar
Hotjar analytics

Here is another great options also if you can swing it: KISSmetrics, Crazy Egg
Let’s say you are curious to know how your visitors are actually using your website, where they are clicking, and how far they scroll, etc. Tools like the Hotjar can show you the exact thing that your visitors are doing, via the heatmaps, the clickmaps, the scrollmaps, and visitor recordings. Hotjar also has the options to analyze your funnel and also to insert messages and surveys to your visitors.

How you can use Hotjar: The user research can be an incredibly powerful stuff. There is a great value in seeing how someone interacts with your blog posts. To see how much of the post that they do read, Where do they pause, What do they click, and so on. Seeing all of this information helps you to design your posts in a clearer way to soothe users.

Also free:

Inspectlet (free for 100 recorded sessions)
SumoMe Content Analytics

 

According to The Industry of Email Marketing Census 2018 by The Econsultancy and The Adestra, It was recorded that 74% of client side marketers have rated email as an effective marketing channel based on the ROI. This is one of the best ways to help you reach out to your prospects and to also generate more conversions.

To make good use of email marketing to its full potential, here are 4 effective tips of how you can get more responses from your target audience and to also entice them to take action.

 

1. Making it Easy for Subscribers to Reach You

Many times, you see emails sent from a “no-reply” address that does not give subscribers the room to respond. This means that you are missing out on your readers valuable feedback. Instead, you should send your emails from an address that can accept replies. It does not have to be yours all you need is to consider setting up a shared inbox for an address like this “[email protected]” or “[email protected].”

Try and encourage your subscribers to get in touch with you, or requesting a reply through the email. However, you should make sure that someone is available to promptly answer your emails before you implement this.

In all of the emails you send, don’t fail to include the name of your company along side with the physical address, your phone number, the company website, and the links to your profiles of your social media in the footer.

 

2. Work on Your Subject Lines

Your subject line is very important, it is like the trailer of a movie. It influences the first impression strongly that your subscriber will have of your sent email. Obviously, you don’t get another opportunity at this.

The more interesting your subject line is, the more likely a recipient will open your email when they see it. Make use of a personalized and a compelling subject line that would be tempting to your readers so they’ll want to find out more.

Let your subject lines be short, it works best helping you to achieve a better open rates. You could even try making use of captivating emojis to grab your subscriber’s attention. Test your subject lines to discover which will pull a better conversion rate and which sells more.

 

3. Have a Crisp & an Engaging Email Copy

Personalization is a very integral part of an effective email marketing. It is advise able that you incorporate the principles of personalization when you are drafting relevant, tailor made emails that matches your buyer’s personal and each stage of your buyer’s journey.

For example, if any subscriber has just signed up, it would not make any sense at all to send them your pricing structure right away. Instead of that, you can just send them a welcome email accompanied with a content resource that will address their probable challenges and pain points and a means that you can help resolve their difficulties with your product or your service.

Note: You should avoid technical jargon as much as possible. Rather than trying to describe the features of your product, talk more about the benefits of it. Try to get close to your recipient by building personal rapport and by appealing to the reader’s emotions.

 

4. Do Not Use Too Much Special Formatting

Formatting has a remarkable effect on a reader psychologically. Use numbered lists or bullet points to organize your content and make your content more readable. Another thing is to refrain from using different fonts and colors instead, you should stick to one or two font and color. Only make use of italic, bold, or underline to make emphasizes on important words in the copy. Simplicity makes your brand look professional more, and it is very easier to read.

A smart business owner will always incorporate the email marketing into his strategy, since it is the easiest and the most effective way of getting messages across online. It might seem like it is outdated, but if properly handled email marketing can be a very incredibly effective tool in keeping and attracting your customers.

On the contrary to popular belief, email marketing is now much more relevant than it has ever been before. Checking an average scale, people today check their email inbox messages about 75 times in a single day. This means that email is still a good form of efficient marketing for ecommerce, and it should not be ignore by businesses.

 

1. Build a Powerful Message Preview

For security reasons, so many people do not open up their email immediately they receive it, especially when the mail they receive is from an unknown source. Instead, they’ll use the preview pane of their email provider and check what the email is all about.

This should be taken into consideration so that the most relevant information should be included in that excerpt that will be visible in the preview pane. You can try out different email providers and then know your limits, in order to select the best phrases or your email your eyes catches, even if it will not be opened.

Make use of flattery, but you have to do it right. Don’t bait & switch. For instance, if you are using a subject line such as “Your amazing photos”, don’t try to sell your services at that moment, until a visitor has opened the email. Flattery really works wonders when you are trying to recruit people for all the right reasons.

 

2. Make Use of Colors That Compliment Your Style

At times it might be tempting to use some of the craziest colors when you are launching a new line or when you are sending a very important, exciting announcement, don’t forget this one thing, that your brand must have a unitary look and your goal also should be to make your customer remember you as a consistent and a strong concept. You should learn more about the psychology of colors in marketing. It is no secret anymore that color has a different effect on the way we feel, and marketers have been using the color tool when it comes to crafting campaigns for ages.

In our today’s digital world, color still really matters. You will want give your audience something to entice and convince them to open and read your emails. But it will be hard to achieve if you use sparkly colors, bold text and huge font everywhere.

There are some colors you have to stay away from, e.g bright yellow and go with hues that are warm and that are appealing to the eye, the navy blue, orange, black warm red, black, etc. Try your best to integrate the layout of your email and the designs into your overall esthetics, select colors that will give complement to your logo and very importantly stick to a certain font and style, because when you are building a recognizable brand, it is million times better than sending flashy messages that will not later be connected to you.

 

3. Keeping Image Sizes Low

If you want to put the best high resolution pictures in your email, you should have a re-think about all the many ways it can go wrong cos of the screen resolution or the browser settings of the recipient.

Just keep it simple and hard to mess up and you should upload your image sizes up to 72 dpi. It will still look good and it will not get blocked by the email provider settings for images being too large.

Furthermore, there’s a need to keep in mind that in today’s world most people use their smart phones or tablets to open their emails.

4. Don’t Get Too Adventurous With Fonts

Yes, there are certain brand image that you’ve got and it’s really important for you to show your text in the gothic font, let’s say. But note that this might turn into a disaster, as many of the recipients might not have non-standard fonts being installed on their computer and browsers can sometimes behave weirdly with them, so you have to stick to the conventional fonts like Times New Roman, Ariel, Calibri or the Georgia for your text. If you still want to go with something fancy, you can display it as an image instead.

5. KISS

“Keep It Short and Simple“. Your email must have content that should get the message across and be remembered, so you need to keep the phrases short and relevant, make use of simple words that people can easily visualize and do not overwhelm the reader. The world we live in is full of advanced technology. But also it’s a digital environments that is packed with pitches, ads and interruptions everywhere you look.

At times you might think what you want to offer is very unique, but if that thing doesn’t entice your audience, it is as good as nothing cos it doesn’t really matter.

An important lesson is to keep in mind where you are, and make good use of matters to make direct mail marketing become appealing to your customers. The privilege of getting into a customer’s private inbox is more like getting an invitation to the customer’s home for supper. If they ask you to take off your shoes, then you have to comply. That’s just the rule of their house. Same principle applies in direct mail marketing.

You have to behave yourself properly and don’t make them feel like you’re violating their rules (privacy). Remember that it is their house and you’re only a “guest”.